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Amazon is Design Thinking

by Marcello Cardoso on Mar 10, 2010

2,176 views

Presentation about the Amazon case on Design Thinking.

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Presentation about the Amazon case on Design Thinking.

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Favorites: 9
Downloads: 118
Comments: 6
Embed Views: 26
Views on SlideShare: 2,150
Total Views: 2,176

1–6 of 6 previous next Post a comment

Alan Vasconcelos , Usability and Accessibility analyst/consultant. at UFMG / Synergia Great job, great thinking! 4 months ago Reply
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Marcello Cardoso , Interaction Designer at Studio sol obrigado koji, valeuzão man [-; 2 years ago Reply
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Koji Pereira , UX Designer at Interaction Source Really cool man! Congrats! 2 years ago Reply
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Gabriel Wendling , Graphic Designer at Microcosmo 84 Nice one! 2 years ago Reply
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Marcello Cardoso , Interaction Designer at Studio sol thanks denise, I'll dig into this concept! 2 years ago Reply
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DENISE ELER , BUSINESS CONSULTANT, PROFESSOR, SPEAKER at DRIVEN - DESIGN INTELLIGENCE This presentation is a great case of design 'doing', guys! 2 years ago Reply
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9 Favorites

Darren Hewitson , Director of UX at Great Fridays 2 months ago
Design Education.ca , Designer/Educator at Self Employed Tags designthinking amazon 2 months ago
Alan Vasconcelos , Usability and Accessibility analyst/consultant. at UFMG / Synergia Tags design thinking 4 months ago
ibox2000 , Consultant Tags designthinking 1 year ago
ademiroliveira Tags design think 2 years ago
Torsten Henning Hensel , Creative / Conceptioner / Strategist at Torsten Henning Hensel 2 years ago
Humberto Massa-Guimarães , Interaction Designer at ALMG 2 years ago
Marcello Cardoso , Interaction Designer at Studio sol Tags yay 2 years ago
DENISE ELER , BUSINESS CONSULTANT, PROFESSOR, SPEAKER at DRIVEN - DESIGN INTELLIGENCE Tags dt 2 years ago

Amazon is Design Thinking — Presentation Transcript

design thinking
is
“There are two ways to extend a business. Take inventory of what you're good at and extend out from your skills. Or determine what your customers need and work backward, even if it requires learning new skills.Kindle is an example of working backward.”
- Jeff Bezos
1995
‘Regret minimization framework’
Invest in a innovative business model
the biggest bookstores and catalogs might offer 200,000 titles
An online company have no limits.
Amazon reached 200,000 titles in 2008.
It now offers 420,000 books.
(
)
1999
- Consistent architecture
The use of tabs and colors to categorize (krug, 2000)
- “One Click” buying option patent
Simplifies the process and reflects the impulsive buying behaviour
2001
The first year of profit.
The main reason was the cost reduction and the product diversification (CDS, DVDS, toys and gifts)
2001
Strengths:
Agregates, filters and connect.
Weakenesses:
Bad content reviews.
WHY?
According to James Marcus,
A colaborative database needs maturation
2003
Click to
Look inside!
2007
“The Kindle is
theiPodof the books”
now
Costumer Centric | Sustainable
“At Amazon.com, we believe that innovation has the power to change the world. As we strive to become Earth's most customer-centric company, we constantly look for new ways to innovate on behalf of our different customers.”
http://www.amazon.com/b/ref=gw_m_b_corpres?ie=UTF8&node=13786321
now
Jandinger’s model for
“places of design thinking in organizational life”
1
Design as a external resource
2
Design as part of the organization
3
Design as the core of the organization
4
Design integral to all aspects of the organization
now
is design thinking.
1
Design as a external resource
2
Design as part of the organization
3
Design as the core of the organization
4
Design integral to all aspects of the organization
Thank you!

Amazon is Design Thinking

by Marcello Cardoso on Mar 10, 2010

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Amazon is Design Thinking — Presentation Transcript