Creating Value With Social Media


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Markets are conversation, yes it's true. But we don't go here through the eternal mantra of social media and conversations. Instead, we evaluate social media through the lens of the value chain concept, contaminating a managerial vision born in the 80's with the new collaborative wisdom.

May your company profit from Social media? Let's see it

Published in: Economy & Finance, Business

Creating Value With Social Media

  1. 1. There are more things in heaven and earth, Horatio, Than are dreamt of in your philosophy W. Shakespeare Value with Creating Social Media Marcello del Bono, MBA Image by Mayr
  2. 2. Social Media is only for young digital companies, Social Media is only a bluff Photo by ©caius Is that True?
  3. 3. Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the co-construction of value via various different contents
  4. 4. Let’s walk through the value chain Image by BotheredByBees
  5. 5. 1 OPERATIONS Image by Taras Kalapun
  6. 6. Wikipedia – co-creating content Wikipedia
  7. 7. DELL co-creating tangibles
  8. 8. Linux co- creating intangibles
  9. 9. Naay, that’s kids’ stuff. A Bank, for example, could never do it… Image by J>Ro
  10. 10. Let me introduce you to Zopa, my favorite social bank
  11. 11. 2 Marketing & Sales
  12. 12. First viral marketing success case… From 0 to 9 Milion users in few months. Then sold to Microsoft for $400 Milion
  13. 13. …the girlfriend’s Wii – Fit video, the last one
  14. 14. Yes, it works on the flip side too In 2004, videos circulating on the Internet demonstrated how some Kryptonite locks could be easily opened with the shaft of an inexpensive ballpoint pen of matching diameter Lawyers in the US and Canada launched class actions against the Kryptonite Corporation, Source: wikipedia
  15. 15. Social interactions add value to your products Public ranking and user choice based recommendations
  16. 16. Corporate blogging: listen and be present
  17. 17. Advertising that you can afford
  18. 18. Social advertising agencies? Cool for every company
  19. 19. 3 After sale support Image by Aussiegall
  20. 20. Support community forums AVAST web forum
  21. 21. LUGNET Enriching the online experience
  22. 22. 4 Finance Image by Darrel Hester
  23. 23. How about being socially funded? I know, I already talk about them, and they don’t even pay me for that…
  24. 24. 5 Human Resourcese Image by Star mama
  25. 25. Find any kind of professionality on social networks
  26. 26. 6 Technical Development Image by Okko Pyykkö's
  27. 27. Go, explore the wisdom of crowds Image by ThunderChildTheMagnificent
  28. 28. Naay,don’t move! In the Mining industry does not work like that… Image by D.Meutia
  29. 29. …well, ask one of the world's largest gold mining companies Hint: ask them about goldcorp the challenge
  30. 30. 7 Procurement
  31. 31. . Yep Procurement, too
  32. 32. It works, really
  33. 33. Image by ThunderChildTheMagnificent Well, not always
  34. 34. Image by Aturkus SO What? With social media every company can now: Finance its tasks, Produce, Advertise its products, Staff projects, Make steps in the value chain …
  35. 35. Wow! Are you still here? Thank you for your time
  36. 36. I am a strategy and marketing consultant, with MBA and over 10 years consultancy big 4s experience. I am looking for digital companies searching for help in marketing and communication, development and social media business projects and processes in Italy and all over the world. Feel free to contact me for job proposals, contracts, speeches, training or even just to say hello: Skipe: marcello.delbono twitter:
  37. 37. i L cens ing Except for the photographs (see next paragraph) this presentation is licensed under an Attribution Creative Commons 3.0 license. All Photographs in this work are used with permission. Copyright of photographs used in this presentation is owned by the original artist. Rights to reproduce or use the photographs must be obtained directly from artists
  38. 38. Disclaimer Information provided in this presentation is not guaranteed to be current, comprehensive, or correct. The information is provided for informational purposes only and is not intended to provide specific professional advice. Do not rely on any information contained herein unless and until you have consulted with a qualified attorney.