Creating Value With Social Media

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Markets are conversation, yes it's true. But we don't go here through the eternal mantra of social media and conversations. Instead, we evaluate social media through the lens of the value chain …

Markets are conversation, yes it's true. But we don't go here through the eternal mantra of social media and conversations. Instead, we evaluate social media through the lens of the value chain concept, contaminating a managerial vision born in the 80's with the new collaborative wisdom.

May your company profit from Social media? Let's see it

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  • 1. There are more things in heaven and earth, Horatio, Than are dreamt of in your philosophy W. Shakespeare Value with Creating Social Media Marcello del Bono, MBA http://marcello.delbono.eu Image by Mayr
  • 2. Social Media is only for young digital companies, Social Media is only a bluff Photo by ©caius Is that True?
  • 3. Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the co-construction of value via various different contents
  • 4. Let’s walk through the value chain Image by BotheredByBees
  • 5. 1 OPERATIONS Image by Taras Kalapun
  • 6. Wikipedia – co-creating content Wikipedia
  • 7. DELL co-creating tangibles Dell.com
  • 8. Linux co- creating intangibles
  • 9. Naay, that’s kids’ stuff. A Bank, for example, could never do it… Image by J>Ro
  • 10. Let me introduce you to Zopa, my favorite social bank www.zopa.co..uk
  • 11. 2 Marketing & Sales
  • 12. First viral marketing success case… From 0 to 9 Milion users in few months. Then sold to Microsoft for $400 Milion
  • 13. …the girlfriend’s Wii – Fit video, the last one http://www.youtube.com/
  • 14. Yes, it works on the flip side too In 2004, videos circulating on the Internet demonstrated how some Kryptonite locks could be easily opened with the shaft of an inexpensive ballpoint pen of matching diameter Lawyers in the US and Canada launched class actions against the Kryptonite Corporation, Source: wikipedia
  • 15. Social interactions add value to your products Public ranking and user choice based recommendations www.amazon.com
  • 16. Corporate blogging: listen and be present http://www.quellichebravo.it/
  • 17. Advertising that you can afford
  • 18. Social advertising agencies? Cool for every company www.zooppa.com
  • 19. 3 After sale support Image by Aussiegall
  • 20. Support community forums AVAST web forum
  • 21. LUGNET Enriching the online experience
  • 22. 4 Finance Image by Darrel Hester
  • 23. How about being socially funded? I know, I already talk about them, and they don’t even pay me for that… www.zopa.co.uk
  • 24. 5 Human Resourcese Image by Star mama
  • 25. Find any kind of professionality on social networks www.linkedin.com
  • 26. 6 Technical Development Image by Okko Pyykkö's
  • 27. Go, explore the wisdom of crowds Image by ThunderChildTheMagnificent
  • 28. Naay,don’t move! In the Mining industry does not work like that… Image by D.Meutia
  • 29. …well, ask one of the world's largest gold mining companies Hint: ask them about goldcorp the http://www.goldcorp.com/ challenge
  • 30. 7 Procurement
  • 31. www.ebay.com . Yep Procurement, too
  • 32. It works, really
  • 33. Image by ThunderChildTheMagnificent Well, not always
  • 34. Image by Aturkus SO What? With social media every company can now: Finance its tasks, Produce, Advertise its products, Staff projects, Make steps in the value chain …
  • 35. Wow! Are you still here? Thank you for your time
  • 36. I am a strategy and marketing consultant, with MBA and over 10 years consultancy big 4s experience. I am looking for digital companies searching for help in marketing and communication, development and social media business projects and processes in Italy and all over the world. Feel free to contact me for job proposals, contracts, speeches, training or even just to say hello: Marcello_delbono@yahoo.it Skipe: marcello.delbono http://marcello.delbono.eu twitter: http://twitter.com/delbo
  • 37. i L cens ing Except for the photographs (see next paragraph) this presentation is licensed under an Attribution Creative Commons 3.0 license. All Photographs in this work are used with permission. Copyright of photographs used in this presentation is owned by the original artist. Rights to reproduce or use the photographs must be obtained directly from artists
  • 38. Disclaimer Information provided in this presentation is not guaranteed to be current, comprehensive, or correct. The information is provided for informational purposes only and is not intended to provide specific professional advice. Do not rely on any information contained herein unless and until you have consulted with a qualified attorney.