Western Cape destination performance 2010

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The Western Cape showed a 40% growth for 2010

The SUsan Deacon Property Group
http://www.susandeacon.co.za

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Western Cape destination performance 2010

  1. 1. Q2 (April-June) 2010 CAPE TOWN & WESTERN CAPE DESTINATION PERFORMANCE South African Tourism (SAT) has released their Q2 2010 Report. According to this report, the Western Cape experienced a 41.2% growth with 374,305 tourist arrivals in Q2 2010. There has also been an increase in the Total Foreign Direct Spend (43.6%) where the province achieved R5.6 billion. SAT started a new series of quarterly reports, thus the Destination Performance report deals with tourist arrivals rather than international arrivals. Tourist arrivals (definitions below) exclude day visitors and should therefore not be confused with international arrivals. Definitions International/foreign arrivals: Any person travelling to a place other than that of his/her environment for less than 12 months and whose main purpose of the trip is other than the exercise of an activity remunerated from within the place visited. The closest possible approximation to this definition, based on the historic format issued by Statssa, is all foreign arrivals less “workers” and “contract workers”. Tourist arrivals: Any visitor travelling to a place other than that of his/her own environment for more than one night, but less than 12 months and whose main purpose of the trip is other than the exercise of an activity remunerated from within the place visited. 1
  2. 2. Q2 2010 National Tourism Performance at a glance Total number of tourist arrivals to South Africa in Q2 2009 1,656,654 Total number of tourist arrivals to South Africa in Q2 2010 1,970,025 Q2 2009/2010 growth in tourist arrivals to South Africa 18.9% Total spend (excluding capital expenditure) from tourists visiting South Africa in Q2 2009 R13.3b Total spend (excluding capital expenditure) from tourists visiting South Africa in Q2 2010 R17.2b 2009/2010 growth in spend from tourists visiting South Africa 29.3% Total number of bed nights spent by tourists visiting South Africa in Q2 2009 13.1 million Total number of bed nights spent by tourists visiting South Africa in Q2 2010 15.8 million Q2 2009/2010 growth in number of bed nights spend by tourists visiting South Africa 20.6% Average length of stay of tourists visiting South Africa in Q2 2009 8.3 nights Average length of stay of tourists visiting South Africa in Q2 2010 8.7 nights Average number of provinces visited in Q2 2009 1.2 Average number of provinces visited in Q2 2010 1.3 Q2 2010 Cape Town & Western Cape Tourism Performance at a glance Total tourist arrivals to the Western Cape in Q2 2009 265,065 Total tourist arrivals to the Western Cape in Q2 2010 374,305 Q2 2009/2019 growth in tourist arrivals to the Western Cape 41.2% Western Cape’s share of tourists visiting South Africa in Q2 2010 19% Total spend/yield (excluding capital expenditure) from tourists visiting the Western Cape in Q2 2009 R3.9b Total spend/yield (excluding capital expenditure) from tourists visiting the Western Cape in Q2 2010 R5.6b 2009/2010 growth in spend from tourists 43.6% Western Cape’s share of spend from tourists in Q2 2010 32.6% Total number of bed nights spent by tourists visiting the Western Cape in Q2 2009 3,839,173 Total number of bed nights spent by tourists visiting the Western Cape in Q2 2010 5,138,166 Q2 2009/2010 growth in number of bed nights spent by tourists visiting Western Cape 33.8% Q2 2010 Western Cape’s share of bed nights spent by tourists visiting South Africa 32.6% 2
  3. 3. National Tourism Statistics Tourist Arrivals Q2 2009-2010 Top 10 source markets of tourist arrivals to South Africa Q2 2010 Q2 2009 Difference %Growth Country Arrivals Rank Arrivals Rank Q2 09/10 Q2 09/10 Zimbabwe 327,349 1 280,901 1 46,448 16.5 Lesotho 276,146 2 263,446 2 12,700 4.8 Mozambique 242,085 3 244,593 3 -2,508 2,508 -1.0 Swaziland 160,245 4 166,050 4 -5,805 5,805 -3.5 Botswana 140.519 5 131,163 5 9,356 7.1 UK 99,090 6 93,239 6 5,851 6.3 USA 84,880 7 59,172 7 25,708 43.4 Namibia 47,574 8 45,451 8 2,123 4.7 Zambia 38,266 9 34,656 9 3,610 10.4 Germany 31,423 10 31,952 10 -529 - -1.7 Zimbabwe was the leading source market of tourist arrivals to South Africa in Q2 2010 and experienced an increase of 16.5% from Q2 2009. The UK, Germany and the USA were the only overseas source markets in the top 10 in Q2 2010, s t as in the previous years. Q2 2009/2010 Provincial Distribution of Tourist arrivals 1,200,000 70.0% 60.0% Number of tourist arrivals 1,000,000 50.0% 09/10% change 800,000 40.0% 30.0% 600,000 20.0% 400,000 10.0% 0.0% 200,000 -10.0% 0 -20.0% Mpuma North Free Gauteng W.Cape E.Cape KZN Limpopo N.Cape langa West State Q2 2009 781,941 265,065 59,640 198,798 241,871 213,708 102,713 19,880 134,189 Q2 2010 1,053,963 374,305 94,561 267,923 228,523 254,133 161,542 17,730 130,022 09/10 % change 34.8% 41.2% 58.6% 34.8% -5.5% 18.9% 57.3% -10.8% 10.8% -3.1% Gauteng had the highest number of tourist arrivals in Q2 2010, achieving 1,053,963 tourist arrivals, followed by the Western Cape which achieved 374,305 tourist arrivals. , arrivals 3
  4. 4. Eastern Cape recorded the highest growth rate of 58.6% followed by North West (57.3%) and Gauteng and KwaZulu- Natal (34.8% each); the Northern Cape experienced the highest decrease ienced of 10.8%. Bed Nights Q2 2009/2010 Provincial distribution of bed nights 6,000,000 40.0% Number of bednights 30.0% 5,000,000 20.0% 10.0% 09/10 % change 4,000,000 0.0% 3,000,000 -10.0% -20.0% 2,000,000 -30.0% -40.0% 1,000,000 -50.0% 0 -60.0% Mpuma North Free Gauteng W.Cape E.Cape KZN Limpopo N.Cape langa West State Q2 2009 4,645,018 3,839,173 606,925 1,441,237 766,852 697,668 302,947 127,952 684,007 Q2 2010 5,637,472 5,138,166 758,487 1,709,686 739,855 738,856 359,033 67,221 630,868 09/10 % change 21.4% 33.8% 25.0% 18.6% -3.5% 5.9% 18.5% -47.5% 47.5% -7.8% Gauteng received the highest number of bed nights in Q2 2010, followed by the Western Cape , and KwaZulu- Natal. Spend Q2 2009/2010 Estimated Total Foreign Direct Spend ( (TFDS) by Province R 7.0 50.0% 45.0% R 6.0 40.0% TFDS (R in Billion) 09/10 % change R 5.0 35.0% R 4.0 30.0% 25.0% R 3.0 20.0% R 2.0 15.0% 10.0% R 1.0 5.0% R 0.0 0.0% Mpuma North Free Gauteng W.Cape E.Cape KZN Limpopo N.Cape langa West State Q2 2009 R 4.7 R 3.9 R 0.6 R 1.5 R 0.8 R 0.7 R 0.3 R 0.1 R 0.7 Q2 2010 R 6.1 R 5.6 R 0.8 R 1.9 R 0.8 R 0.8 R 0.4 R 0.1 R 0.7 09/10 % change 29.8% 43.6% 33.3% 26.7% 0.0% 14.3% 33.3% 0.0% 0.0% In Q2 2010 the estimated total foreign direct spend (excluding capital expenditure) in South Africa ated was R17.2 billion, which reflected a 29.3% increase from Q2 2009, in which the estimated total , foreign direct spend in South Africa (including capital expenditure) reached R17.7 billion. R 4
  5. 5. Almost all provinces experienced a year-on-year increase with regard to TFDS, while TFDS Mpumalanga, Northern Cape and Free State remained the same. Purpose of Visit of Tourists visiting South Africa s 30.0% 25.0% 20.0% % of tourists 15.0% 10.0% 5.0% 0.0% Shopping- Shopping Business- Business- Shopping- Sport Sport Holiday Medical VFR Religion Other personal Business Traveller Tourist attended competed Q2 2009 21.1% 14.1% 11.7% 11.5% 4.6% 5.1% 24.2% 0.3% 1.5% 0.8% 5.2% Q2 2010 17.9% 12.7% 11.6% 16.8% 4.8% 3.9% 23.5% 0.3% 0.4% 0.4% 7.8% The majority of visitors to Sou Africa came for visiting friends and relatives (23.5%), followed by South (23.5 holiday (17.9%). 5
  6. 6. Western Cape Statistics Total tourist arrivals to the Western Cape in Q2 2009 265,065 Total tourist arrivals to the Western Cape in Q2 2010 374,305 Q2 2009/2019 growth in tourist arrivals to the Western Cape 41.2% Western Cape’s share of tourists visiting South Africa in Q2 2010 19% Q2 2009-2010 Top 10 sources of tourist arrivals to the Western Cape Country Q2 2010 Q2 2009 Difference %Growth Arrivals Rank Arrivals Rank Q2 09/10 Q2 09/10 UK 64,805 1 59,300 1 5,505 9.3 USA 39,894 2 28,225 3 11,669 41.3 Namibia 28,164 3 29,543 2 -1,379 -4.7 Mozambique 24,451 4 9,295 8 15,156 163.1 Germany 22,310 5 23,517 4 -1,207 -5.1 Netherlands 16,656 6 10,953 5 5,703 52.1 Australia 12,669 7 9,538 7 3,131 32.8 France 12,586 8 9,840 6 2,746 27.9 Brazil 11,763 9 3,538 - 8,225 232.5 China, including Hong Kong 8,982 10 4,529 - 4,453 98.3 Italy 6,588 - 5,851 9 737 12.6 Canada 6,731 - 5,219 10 1,512 29.0 The UK and USA were positioned in first and second place. Namibia and Mozambique were the only African countries which were in the top ten source markets to the Western Cape in Q2 2010. 6
  7. 7. Tourist arrivals by Portfolio 400,000 90.0 350,000 80.0 Number of tourist arrivals 300,000 70.0 09/10 % change 60.0 250,000 50.0 200,000 40.0 150,000 30.0 100,000 20.0 50,000 10.0 0 0.0 Africa & Asia & Americas Europe All Middle East Australia 2009 63,221 40,023 31,523 144,734 265,065 2010 95,766 72,175 41,236 165,298 374,305 09/10 % change 51.5 80.3 30.8 14.2 41.2 Europe was the largest source market for tourist arrivals to the Western Cape in Q2 2010, ls followed by Africa & the Middle East the Americas and Asia & Australasia. East, All source markets experienced a positive year year-on-year growth rate. Tourist Bed Nights Bed nights by portfolio 6,000,000 120.0 5,000,000 100.0 Number of bed nights 09/10 % change 4,000,000 80.0 3,000,000 60.0 2,000,000 40.0 1,000,000 20.0 0 0.0 Africa & Asia & Americas Europe All Middle East Australia 2009 843,296 595,382 288,484 2,112,011 3,839,173 2010 1,649,039 797,618 355,959 2,335,549 5,138,166 09/10 % change 95.5 34.0 23.4 10.6 33.8 The largest number of bed nights to the Western Cape in Q2 2010 came from the European portfolio followed by Africa & the Middle East. Africa & the Middle East experienced the highest year-on-year increase (95.5%) in Q2 2010. (95.5 7
  8. 8. Q2 2009-2010 Tourist Arrivals to the Western Cape by Country of Origin Country of Origin Q2 2010 Apr-Jun) Q2 2009 (Apr-Jun) 09/10 09/10 % difference change Africa & Middle East 95,766 63,221 32,545 51.5 Angola 1,224 1,206 18 1.5 DRC - 922 - - Kenya - 970 - - Mozambique 24,451 9,295 15,156 163.1 Namibia 28,164 29,543 -1,379 -4.7 Nigeria - 1,547 - - Other 12,147 10,085 2,062 20.4 Americas 72,175 40,023 32,152 80.3 Brazil 11,763 3,538 8,225 232.5 Canada 6,731 5,219 1,512 29.0 USA 39,894 28,225 11,669 41.3 Other 13,253 3,120 10,133 324.8 Asia & Australia 41,236 31,523 9,713 30.8 Australia 12,669 9,538 3,131 32.8 China (incl Hong Hong) 8,982 4,529 4,453 98.3 India 5,813 5,908 -95 -1.6 Japan 2,823 1,961 862 44.0 Other 10,808 9,512 1,296 13.6 Europe 165,298 144,734 20,564 14.2 France 12,586 9,840 2,746 27.9 Germany 22,310 23,517 -1,207 -5.1 Italy 6,588 5,851 737 12.6 Netherlands 16,656 10,953 5,703 52.1 Sweden 3,456 3,222 234 7.3 UK 64,805 59,300 5,505 9.3 Other 38,773 31,987 6,786 21.2 All tourist arrivals 374,305 265,065 109,240 41.2 *Unless otherwise stated, all figures in this report are based on data released from South Africa Tourism (SAT) Report Produced by: 8

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