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Jabon[1] Jabon[1] Presentation Transcript

  • Interdisciplinary Project
    3°D
    #3.Priscila Andrade Alcalá
    #5. María Fernanda Barrientos Solís
    #10. Constanza Corona Carillo
    #13. Marcela Andrea García Garibay
    #14. Andrea Guarín Cerdio
    #15. Mariana Jiménez
  • Thisprojectconsists of….
  • Computation
    Corel Draw
  • Economy
  • Psycology
  • Accounting
  • Calculus
  • Yes, Thomas, tell me theanswer
    English
  • Ethics
  • Laws
    • Notary
    • Secretary of Economy
    • PublicPropertyRegistry
  • Administration
  • Values
  • Process
  • Product & Benefits
    7.5 cm
    7.5 cm
  • Ingredients
    • Glycerin
    • Sorbitol
    • Soap base
    • Stearicacid
    • Texapon
    • Essentialextract
    • Titaniumdioxide
    • Natural pigments
    • Fruits
    • Beeswax
  • Ourproduct is aimed at…
    3 productlines:
    “Foryou” line:
    • Young womenbetween 15-30 yearsold
    “Forshe” line:
    • Womenbetween 30-50 yearsold
    “ForYou” line:
    • Womenolderthan 50 yearsold
  • Features and benefits
    Soaps Cocktail has the essential characteristics that satisfy the modern woman: excellent smell and natural ingredients that, besides being environmentally friendly, provide the necessary elements to keep skin soft and fresh.It's hard to compete against the big brands that have achieved their position in the market, however, Acapulco’s residents will receive with great satisfaction our product because it is one of a kind and has excellent quality.
  • Comercial
    Publicity
  • Marketing
    Strategies
  • Media Strategy: Brandpositioningthrough a structuredpublicitycampaignthrough radio broadcast, buses, bus stops, local magazines, BTL in certainspots and online. 
    Radio: 20-second spots, choosingthechannelbasingourselvesontheir rating, (at least 30% of theaudience). With a minimum of 12 spots, fromMondayto Friday.(Eachone $ 65). Buses: 4 buses willbeusedthroughoutthe 3-month campaign. 
    Bus stops: use 2 Fourteenths of 50 faces alongthe Costera Miguel Alemán. ($ 3,500 each)
    Local Magazines: In Olabahia and Alife. With 2 announcements per publication.(odd page,full color(4x4)),($3000 each approximately.)
    BTL:
    Below the line.
    Promoters are going to be delivering a brochure with a sample of the product in streets and points of sale(approximately $ 5000 per day per group plus $2000 for the supervisor.)
  • Points of sale
    Identification of distributionchannels:
    Weintendtodistributetheproduct in gift shops, mini markets, supermarkets and pharmaciessuch as:
    • Popurrí
    • Amore
    • Zaz
    • Oxxo de plaza Bombay
    • Oxxo sobre Fracc. Playa diamante (2)
    • Diversos oxxos sobre la Costera Miguel Alemán
    • Walmart diamante
    • Walmart costera
    • MEGA Diamante
    • MEGA Farallón
    • Sanborns de Oceanic
    • Sanborns de Calinda
    • Soriana en Cuahutemoc
    • Farmacias del ahorro en Costa Azul
    • Farmacia del Ahorro Colosio
  • Ourconclusions
    At first, wethoughtthisprojectwouldbe a toughtaskto complete. Weconsideredtheteacherswerenotorganized and wewerereallyfrustrated.
    Aftermakingourenterprise, and doingwhateachteacheraskedusto do, we realice thatthisprojectwillhelpustoincreaseourexperience in ordertobeconcious of allthesteps and obstaclesyouhavetoovercomewhenyoucreate a company.