Jabon[1]

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Jabon[1]

  1. 1. Interdisciplinary Project<br />3°D<br />#3.Priscila Andrade Alcalá<br />#5. María Fernanda Barrientos Solís <br />#10. Constanza Corona Carillo<br />#13. Marcela Andrea García Garibay<br />#14. Andrea Guarín Cerdio<br />#15. Mariana Jiménez <br />
  2. 2. Thisprojectconsists of….<br />
  3. 3. Computation<br />Corel Draw<br />
  4. 4. Economy<br />
  5. 5. Psycology<br />
  6. 6. Accounting<br />
  7. 7. Calculus<br />
  8. 8. Yes, Thomas, tell me theanswer<br />English<br />
  9. 9. Ethics<br />
  10. 10. Laws<br /><ul><li>Notary
  11. 11. Secretary of Economy
  12. 12. PublicPropertyRegistry</li></li></ul><li>Administration<br />
  13. 13. Values<br />
  14. 14. Process<br />
  15. 15. Product & Benefits<br />7.5 cm<br />7.5 cm<br />
  16. 16. Ingredients<br /><ul><li>Glycerin
  17. 17. Sorbitol
  18. 18. Soap base
  19. 19. Stearicacid
  20. 20. Texapon
  21. 21. Essentialextract
  22. 22. Titaniumdioxide
  23. 23. Natural pigments
  24. 24. Fruits
  25. 25. Beeswax</li></li></ul><li>Ourproduct is aimed at…<br />3 productlines:<br />“Foryou” line:<br /><ul><li>Young womenbetween 15-30 yearsold</li></ul>“Forshe” line:<br /><ul><li>Womenbetween 30-50 yearsold</li></ul>“ForYou” line:<br /><ul><li>Womenolderthan 50 yearsold</li></li></ul><li>Features and benefits<br />Soaps Cocktail has the essential characteristics that satisfy the modern woman: excellent smell and natural ingredients that, besides being environmentally friendly, provide the necessary elements to keep skin soft and fresh.It's hard to compete against the big brands that have achieved their position in the market, however, Acapulco’s residents will receive with great satisfaction our product because it is one of a kind and has excellent quality.<br />
  26. 26. Comercial<br />Publicity<br />
  27. 27.
  28. 28. Marketing<br />Strategies<br />
  29. 29. Media Strategy: Brandpositioningthrough a structuredpublicitycampaignthrough radio broadcast, buses, bus stops, local magazines, BTL in certainspots and online. <br />Radio: 20-second spots, choosingthechannelbasingourselvesontheir rating, (at least 30% of theaudience). With a minimum of 12 spots, fromMondayto Friday.(Eachone $ 65). Buses: 4 buses willbeusedthroughoutthe 3-month campaign. <br />Bus stops: use 2 Fourteenths of 50 faces alongthe Costera Miguel Alemán. ($ 3,500 each)<br />Local Magazines: In Olabahia and Alife. With 2 announcements per publication.(odd page,full color(4x4)),($3000 each approximately.)<br /> BTL: <br />Below the line. <br />Promoters are going to be delivering a brochure with a sample of the product in streets and points of sale(approximately $ 5000 per day per group plus $2000 for the supervisor.)<br />
  30. 30. Points of sale<br />Identification of distributionchannels: <br />Weintendtodistributetheproduct in gift shops, mini markets, supermarkets and pharmaciessuch as:<br /><ul><li>Popurrí
  31. 31. Amore
  32. 32. Zaz
  33. 33. Oxxo de plaza Bombay
  34. 34. Oxxo sobre Fracc. Playa diamante (2)
  35. 35. Diversos oxxos sobre la Costera Miguel Alemán
  36. 36. Walmart diamante
  37. 37. Walmart costera
  38. 38. MEGA Diamante
  39. 39. MEGA Farallón
  40. 40. Sanborns de Oceanic
  41. 41. Sanborns de Calinda
  42. 42. Soriana en Cuahutemoc
  43. 43. Farmacias del ahorro en Costa Azul
  44. 44. Farmacia del Ahorro Colosio</li></li></ul><li>Ourconclusions<br />At first, wethoughtthisprojectwouldbe a toughtaskto complete. Weconsideredtheteacherswerenotorganized and wewerereallyfrustrated.<br />Aftermakingourenterprise, and doingwhateachteacheraskedusto do, we realice thatthisprojectwillhelpustoincreaseourexperience in ordertobeconcious of allthesteps and obstaclesyouhavetoovercomewhenyoucreate a company. <br />

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