2013-05-09 Marc Davis on Metaphors and Models of Personal Data - Implications for Policy and Technology at IIW16
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2013-05-09 Marc Davis on Metaphors and Models of Personal Data - Implications for Policy and Technology at IIW16

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  • The basic question we face is how we will define what it means to be a “person” in the emerging Web of the World. In particular, how we will connect three types of “person”: the “Physical” Person,
  • George, A. (2011). The Ur-Nammu Law Code. Cuneiform Royal Inscriptions and Related Texts in the Schøyen Collection. Bethesda, MD, Schøyen Collection. vol. 17, Manuscripts in the Schøyen Collection, Cuneiform Texts VI: 221-286.http://www.schoyencollection.com/law.html#2064
  • the “Legal” Person,
  • and the “Digital” Person?
  • (1995). Directive 95/46/EC of the European Parliament and of the Council of 24 October 1995 on the protection of individuals with regard to the processing of personal data and on the free movement of such data. Official Journal L 281 , 23/11/1995 P. 0031 - 0050;. E. Parliament. Brussels, Belgium, OPOCE. 95/46/EC.http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=CELEX:31995L0046:EN:HTML
  • Political Economy of the InternetThese questions about who has what rights to personal data and how personal data, rights, and value will be exchanged across the world are not just technological questions, but are questions about the types of societies and economies we want to live in. And so we ask: what is the “political economy” of the internet today? While it is 2013 in the physical world, it is more like 1013in the political economy of the internet. We live in an age of “Digital Feudalism” in which we don’t possess our digital names, our bodies, we don’t own property, we lack freedom of expression and assembly, and the value of the personal data we generate, our “digital labor”, disproportionately goes to the lords who own the land, we are, in effect, “data serfs.”
  • Political Economy of the InternetThese questions about who has what rights to personal data and how personal data, rights, and value will be exchanged across the world are not just technological questions, but are questions about the types of societies and economies we want to live in. And so we ask: what is the “political economy” of the internet today? While it is 2013 in the physical world, it is more like 1013in the political economy of the internet. We live in an age of “Digital Feudalism” in which we don’t possess our digital names, our bodies, we don’t own property, we lack freedom of expression and assembly, and the value of the personal data we generate, our “digital labor”, disproportionately goes to the lords who own the land, we are, in effect, “data serfs.”
  • Feudalism was ultimately replaced by a more efficient and just political economy that of the “Enlightenment,” based on fundamental human rights, property rights, civil society, and free markets. What we need now is a “Digital Enlightenment” to restructure the political economy of the internet to be based on a social compact that protects the rights and integrity of the individual.
  • Feudalism was ultimately replaced by a more efficient and just political economy that of the “Enlightenment,” based on fundamental human rights, property rights, civil society, and free markets. What we need now is a “Digital Enlightenment” to restructure the political economy of the internet to be based on a social compact that protects the rights and integrity of the individual.
  • http://www.weforum.org/issues/rethinking-personal-data
  • http://reports.weforum.org/outlook-2013/
  • “A Fourth Amendment application for the Internet”Norquist, G. G. and L. Murphy (2013) "A Fourth Amendment application for the Internet." Politico Opinion.http://www.politico.com/story/2013/03/grover-norquist-laura-murphy-a-fourth-amendment-application-for-the-internet-88955.html
  • http://ec.europa.eu/justice/data-protection/index_en.htm
  • http://ec.europa.eu/digital-agenda/en/onlife-initiative
  • http://www.adweek.com/news/advertising-branding/voice-track-or-not-track-143466
  • We have had over 1,000,000 years to create social norms and architectures for how we deal with the Physical Person; roughly 10,000 years to construct the Legal Person and how it relates to the Physical Person; and now just a few decades to bring into being the Digital Person made up of our various digital identities and personal data, and to begin the process of sorting out how we will connect the Physical Person, the Legal Person, and the Digital Person in our age and beyond. If we base our global digital society and digital economy on the rights and technologies that enable us to integrate our physical, legal, and digital persons into a unified human being and a connected human community, then we truly can improve the state of the world.

2013-05-09 Marc Davis on Metaphors and Models of Personal Data - Implications for Policy and Technology at IIW16 2013-05-09 Marc Davis on Metaphors and Models of Personal Data - Implications for Policy and Technology at IIW16 Presentation Transcript

  • @marcedavis http://marcdavis.meMarc DavisMetaphors and Models of“Personal Data”:Implications forPolicy and TechnologyMarc DavisPartner ArchitectMicrosoft Online Services DivisionMarc.Davis@microsoft.com
  • Physical Evolution Timeline ofHuman Beings
  • PHYSICALPERSON
  • The Ur-Nammu Law Code• George, A. (2011). The Ur-Nammu Law Code.Cuneiform Royal Inscriptions and RelatedTexts in the Schøyen Collection. Bethesda,MD, Schøyen Collection. vol. 17, Manuscriptsin the Schøyen Collection, Cuneiform Texts VI:221-286.• http://www.schoyencollection.com/law.html#2064
  • LEGALPERSON
  • WEB OFTHEWORLD
  • DIGITALPERSON
  • @marcedavis http://marcdavis.meMarc DavisPersonal Data andEconomic Metaphors“Personal data is thenew oil of the internetand the new currencyof the digital world.”— Meglena KunevaFormer European Consumer Commissioner
  • @marcedavis http://marcdavis.meMarc DavisPersonal Data: Everything I Make and DoOnlineand in the World“Everything I Make and Do Onlineand in the World”Identity and RelationshipsContextActivityCommunicationsContentAsset InventoryFinancial DataHealth DataGovernmental DataAcademic DataEmployer DataOther Personal Data…
  • @marcedavis http://marcdavis.meMarc Davis• “Personal Data”- “personal data shall mean any information relating to anidentified or identifiable natural person (data subject);”• “Identifiable Person”- “an identifiable person is one who can be identified,directly or indirectly, in particular by reference to anidentification number or to one or more factors specificto his physical, physiological, mental, economic, culturalor social identity;”European Union Definition of “Personal Data”(1995)
  • @marcedavis http://marcdavis.meMarc DavisMetaphors and Mental Models of “Personal Data”Digital SelfMy Personal Data is MeDigital PropertyMy Personal Data is MineDigital SpeechMy Personal Data is By Me
  • @marcedavis http://marcdavis.meMarc DavisMetaphors and Mental Models of “Personal Data”Digital ReferentMy Personal Data is AboutMeDigital SenderMy Personal Data is FromMeDigital ReceiverMy Personal Data is ToMe
  • @marcedavis http://marcdavis.meMarc DavisWhat Kind of Space is Digital Space?HomeWorkPrivate Physical Space Public Physical SpacePublic SquarePrison
  • @marcedavis http://marcdavis.meMarc DavisPublic SpacePersonal Space Corporate SpaceWhat Digital Space Does My Digital Me Live In?
  • @marcedavis http://marcdavis.meMarc DavisPublic SpacePersonal SpaceWhat Digital Space Does My Digital Me Live In?Corporate Space
  • @marcedavis http://marcdavis.meMarc DavisPanopticon“Digital”
  • @marcedavis http://marcdavis.meMarc DavisDigital Feudalism: Principles• We don’t own our names• Or our bodies• Or personal property• Or a domicile• We lack freedom of movement and expression• Our labor benefits the lords of the manor who own the land• We are “data serfs”
  • @marcedavis http://marcdavis.meMarc DavisDIGITALFEUDALISM
  • @marcedavis http://marcdavis.meMarc DavisDIGITALENLIGHTENMENT
  • @marcedavis http://marcdavis.meMarc DavisDigital Enlightenment: Principles• Human Rights• Property Rights• Freedom of Speech• Freedom of Assembly• Protection Against “Unreasonable Searches and Seizures”• Civil Society• Free Markets
  • @marcedavis http://marcdavis.meMarc DavisLaunched in 2010, the Rethinking Personal Data project is a multi-yearproject intended to bring together private companies, public sectorrepresentatives, end-user privacy and rights groups, academics and topicexperts to deepen the collective understanding of how a principled,collaborative, and balanced personal data ecosystem can evolve.World Economic Forum“Rethinking Personal Data” Project
  • @marcedavis http://marcdavis.meMarc DavisWorld Economic ForumGlobal Agenda Outlook 2013
  • @marcedavis http://marcdavis.meMarc DavisECPA and the “Digital Due Process” Coalition
  • @marcedavis http://marcdavis.meMarc Davis“A Fourth Amendment application for the Internet”• Norquist, G. G. and L. Murphy (2013) "A FourthAmendment application for the Internet." PoliticoOpinion.• http://www.politico.com/story/2013/03/grover-norquist-laura-murphy-a-fourth-amendment-application-for-the-internet-88955.htmlLaura W.MurphyDirector,ACLUWashingtonLegislativeOffice@LwmurphyGrover G.NorquistPresident,Americansfor TaxReform@GroverNorquist
  • @marcedavis http://marcdavis.meMarc DavisEuropean Commission “Protection of PersonalData”
  • @marcedavis http://marcdavis.meMarc DavisEuropean Commission “Onlife Initiative”:Being human in a hyperconnected world
  • @marcedavis http://marcdavis.meMarc Davis“To Track, or Not to Track: By launching its latest browserwith tracking off, Microsoft believes it will enhance Webadvertisings value” by Rik Van Der Kooi, Corporate VP,Microsoft Advertising Business Group• “But a new world—the age of "digital enlightenment," ifyou will—is fast approaching and is informed by twodynamics: The amount of online data being collectedonline is exploding; and the unprecedented capability ofcreating relevant, user-centric advertising experiences.”• “As we enter this age of digital enlightenment, we need anew norm. No longer should the consumers who generatethe data for our industry be left out of the equation. On thecontrary, they should have the option to participate in thatpart of the business to a greater extent than they everhave before.”Advertising in the Age of Digital Enlightenment
  • @marcedavis http://marcdavis.meMarc Davis
  • @marcedavis http://marcdavis.meMarc DavisPartner ArchitectMicrosoft Online Services DivisionMarc.Davis@microsoft.comTwitter: @marcedavisFacebook: http://facebook.com/marcedavisWeb: http://marcdavis.meMarc Davis