2013-03-19 Marc Davis on The Digital Me at Telco2 New Digital Economics Silicon Valley

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  • The basic question we face is how we will define what it means to be a “person” in the emerging Web of the World. In particular, how we will connect three types of “person”: the “Physical” Person,
  • the “Legal” Person,
  • and the “Digital” Person?
  • Political Economy of the InternetThese questions about who has what rights to personal data and how personal data, rights, and value will be exchanged across the world are not just technological questions, but are questions about the types of societies and economies we want to live in. And so we ask: what is the “political economy” of the internet today? While it is 2013 in the physical world, it is more like 1013in the political economy of the internet. We live in an age of “Digital Feudalism” in which we don’t possess our digital names, our bodies, we don’t own property, we lack freedom of expression and assembly, and the value of the personal data we generate, our “digital labor”, disproportionately goes to the lords who own the land, we are, in effect, “data serfs.”
  • Political Economy of the InternetThese questions about who has what rights to personal data and how personal data, rights, and value will be exchanged across the world are not just technological questions, but are questions about the types of societies and economies we want to live in. And so we ask: what is the “political economy” of the internet today? While it is 2013 in the physical world, it is more like 1013in the political economy of the internet. We live in an age of “Digital Feudalism” in which we don’t possess our digital names, our bodies, we don’t own property, we lack freedom of expression and assembly, and the value of the personal data we generate, our “digital labor”, disproportionately goes to the lords who own the land, we are, in effect, “data serfs.”
  • Feudalism was ultimately replaced by a more efficient and just political economy that of the “Enlightenment,” based on fundamental human rights, property rights, civil society, and free markets. What we need now is a “Digital Enlightenment” to restructure the political economy of the internet to be based on a social compact that protects the rights and integrity of the individual.
  • We have had over 100,000 years to create social norms and architectures for how we deal with the Physical Person; roughly 10,000 years to construct the Legal Person and how it relates to the Physical Person; and now just a few decades to bring into being the Digital Person made up of our various digital identities and personal data, and to begin the process of sorting out how we will connect the Physical Person, the Legal Person, and the Digital Person in our age and beyond. If we base our global digital society and digital economy on the rights and technologies that enable us to integrate our physical, legal, and digital persons into a unified human being and a connected human community, then we truly can improve the state of the world.
  • 2013-03-19 Marc Davis on The Digital Me at Telco2 New Digital Economics Silicon Valley

    1. 1. Executive Brainstorm & Innovation Forum March 19-20, 2013, The InterContinental Hotel, San FranciscoNEW DIGITAL ECONOMICSSILICON VALLEY DIGITAL ECONOMY Strategic Growth Opportunities for a Hyper-Connected World The “Digital Me” Marc Davis, Microsoft Created by
    2. 2. PHYSICAL PERSON
    3. 3. LEGALPERSON
    4. 4. WEBOF THEWORLD
    5. 5. DIGITALPERSON
    6. 6. “Personal data is the new oil of the internet and the new currency of the digital world.” — Meglena Kuneva Former European Consumer Commissioner@marcedavis Marc Davis http://marcdavis.me
    7. 7. “Everything I Make and Do Online and in the World” Identity and Relationships Context Activity Communications Content Asset Inventory Financial Data Health Data Governmental Data Academic Data Employer Data@marcedavis Other Personal Data… Marc Davis http://marcdavis.me
    8. 8. Metaphors and Mental Models of Digital “Me”Digital Self Digital Property Digital SpeechMy Personal Data is Me My Personal Data is Mine My Personal Data is By Me@marcedavis Marc Davis http://marcdavis.me
    9. 9. What Kind of Space is Digital Space?Private Physical Space Public Physical Space Home Public Square Work Prison@marcedavis Marc Davis http://marcdavis.me
    10. 10. What Digital Space Does My Digital Me Live In?Personal Space Corporate Space Public Space @marcedavis Marc Davis http://marcdavis.me
    11. 11. What Digital Space Does My Digital Me Live In?Personal Space Corporate Space Public Space @marcedavis Marc Davis http://marcdavis.me
    12. 12. “Digital” Panopticon@marcedavis Marc Davis http://marcdavis.me
    13. 13. • We don’t own our names • Or our bodies • Or personal property • Or a domicile • We lack freedom of movement and expression • Our labor benefits the lords of the manor who own the land • We are “data serfs”@marcedavis Marc Davis http://marcdavis.me
    14. 14. DIGITAL FEUDALISM@marcedavis Marc Davis http://marcdavis.me
    15. 15. DIGITAL ENLIGHTENMENT@marcedavis Marc Davis http://marcdavis.me
    16. 16. World Economic Forum “Rethinking Personal Data” ProjectLaunched in 2010, the Rethinking Personal Data project is a multi-yearproject intended to bring together private companies, public sectorrepresentatives, end-user privacy and rights groups, academics and topicexperts to deepen the collective understanding of how a principled,collaborative, and balanced personal data ecosystem can evolve.@marcedavis Marc Davis http://marcdavis.me
    17. 17. World Economic Forum Global Agenda Outlook 2013@marcedavis Marc Davis http://marcdavis.me
    18. 18. New Economic and Societal Value from Person-Centered Personal Data Aggregation Searches & Sites Social Graph Calendars Interests Location Purchases@marcedavis Marc Davis http://marcdavis.me
    19. 19. @marcedavis Marc Davis http://marcdavis.me
    20. 20. Rethinking Personal Data: TOS and Privacy PolicyLawyer Readable Human Readable Machine Readable @marcedavis Marc Davis http://marcdavis.me
    21. 21. ECPA and the “Digital Due Process” Coalition@marcedavis Marc Davis http://marcdavis.me
    22. 22. @marcedavis Marc Davis http://marcdavis.me
    23. 23. European Union “Onlife Initiative”: Being human in a hyperconnected world@marcedavis Marc Davis http://marcdavis.me
    24. 24. Advertising in the Age of Digital Enlightenment“To Track, or Not to Track: By launching its latest browserwith tracking off, Microsoft believes it will enhance Webadvertisings value” by Rik Van Der Kooi, Corporate VP,Microsoft Advertising Business Group• “But a new world—the age of "digital enlightenment," if you will—is fast approaching and is informed by two dynamics: The amount of online data being collected online is exploding; and the unprecedented capability of creating relevant, user-centric advertising experiences.”• “As we enter this age of digital enlightenment, we need a new norm. No longer should the consumers who generate the data for our industry be left out of the equation. On the contrary, they should have the option to participate in that part of the business to a greater extent than they ever have before.”@marcedavis Marc Davis http://marcdavis.me
    25. 25. @marcedavis Marc Davis http://marcdavis.me
    26. 26. Marc Davis Partner Architect Microsoft Online Services Division Marc.Davis@microsoft.com Twitter: @marcedavis Facebook: http://facebook.com/marcedavis Web: http://marcdavis.me@marcedavis Marc Davis http://marcdavis.me

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