Proposal
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Proposal

  • 615 views
Uploaded on

Online marketing for offline businesses

Online marketing for offline businesses

More in: Design
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
615
On Slideshare
615
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
15
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. The Problem http://www.ypassociation.org/
  • 2. The Problem
    • Consumers are using Google for local search
    • 3. Business directory MerchantCircle has online profiles of 1.3 million small companies, four times what it had two years ago.
    • 4. Review site Yelp had 31 million unique visitors in April, up 35 percent year-on-year
    • 5. Your competition is listed
    • 6. You are not listed
  • 7. The Problem
    • Print advertising is expensive
    • 8. Flyers, coupons, newspaper ads all have significant costs in both time and money
      • Hire out art-work and design
      • 9. Pay for printing
      • 10. Pay for distribution
      • 11. Split-testing is expensive
      • 12. Results are not measured
  • 13. Expected Results
    • Be seen at or near the top of Google for popular local search terms targeting your business
    • 14. Capture customer's email addresses automatically
    • 15. Ability to send advertisements/notices of specials/incentives/etc at the click of a button
    • 16. Active, on-line presence with an interactive web-log
  • 17. Expected Results
    • Visibility in all of the on-line business directories
    • 18. Presence on Facebook
    • 19. Alternative media
      • On-line radio interviews
      • 20. YouTube videos
      • 21. Slideshare presentations
    • Press releases both on-line and traditional
    • 22. Optimize ad spend with AdWords
  • 23. The Solution
    • On-page and off page search engine optimization
      • Both blog and website
      • 24. Keyword research to find top searched terms
      • 25. Alter title tags, H1 tags, meta tags
      • 26. Post backlinks
        • Blog commenting
        • 27. Forum profiles
        • 28. Article marketing
        • 29. Social bookmarking
  • 30. The Solution
    • Capture email with Newsletter opt-in form
      • Customer gets a freebie in exchange
      • 31. Customer/prospect gets a series of emails
      • 32. Ability to send one-off newsletter or special offer
      • 33. Import existing customer list
      • 34. Customer may opt-out at any time automatically
      • 35. All emails compliant with the CAN-SPAM act
      • 36. DKIM ensures high deliverability and avoids spam folder
  • 37. The Solution
    • Create a Wordpress Blog
      • Builds an interactive web-presence
      • 38. Offer advice to prospects & customers
        • Which products to use
        • 39. How-to articles
      • Public is allowed to post comments and questions
      • 40. Usage statistics tracked through Google Analytics
      • 41. Automatic pinging for new posts
  • 42. The Solution
  • 49. The Solution
    • Facebook
      • Most people know 250 other people
        • Ask any funeral director how many people show up, on-average
      • When they become your Facebook friend, you can befriend their friends
        • 10 friends means 2500 potential friends
      • You become a part of the local community
      • 50. You can contribute to local conversations
      • 51. Post when you have a special offer
  • 52. The Solution
    • Alternative media
      • YouTube videos
      • 53. Professional videos on website
        • Hire local production company to do an interview
        • 54. Video of a free seminar posted on the website
      • On-line radio
        • Record over the phone
      • Slideshare
        • Slideshows online
  • 55. The Solution
    • Press releases
      • Post company news both online and traditional
    • AdWords
      • Allows you to be at top of Google for tough-to-rank keywords
      • 56. Allows you to test keywords
      • 57. Allows you to split-test ad copy
      • 58. Will show an immediate response
  • 59. The Solution
    • Google Analytics
      • Allows tracking of hundreds of metrics
      • 60. Gives feedback on what works and what does not
      • 61. Shows your traffic over time
      • 62. Gives you demographics of your visitors
      • 63. Shows which blog posts are more popular