Top 10 Most Effective
Ways to Drive Traffic to
Your Daily Deal, Coupon,
or E-commerce Websites
Presented by Marc D. Horne
...
• My name is Marc D. Horne and I
welcome you to the Daily Deal Builder
Members Training!
If you have questions, type them ...
Top 10 Most Effective
Ways to Drive Traffic to
Your Daily Deal, Coupon,
or E-commerce Websites
#10: The “In-Person” Sign-Up
• If possible, leave a physical document at
businesses that use (& don’t use) your
services. ...
#9: Piggyback and Leverage Merchants
• Request that merchants promote the deal
they are offering directly on their Faceboo...
#9: Piggyback and Leverage Merchants
• Offer an incentive and reason for the
merchant to promote to their audience.
• Idea...
#8: Word of Mouth Advertising
• Word-of-mouth is triggered when a
customer experiences something far
beyond what was expec...
#8: Word of Mouth Advertising
•My friends and I enjoy more adventure and
“fun” services or expenditures and we
become more...
#7: SEO & Content Creation
• The Benefits: Low cost results, brand
credibility, increased traffic, and permanent
results.
...
#7: SEO & Content Creation
• Submit a variety of types of content such
as; videos, articles, podcasts, press
releases, soc...
#6: Guerilla Marketing
• What if you hired a couple of people from
each city you represent from Craigslist,
gave them a fu...
#5: News & Publicity
• You are more likely to get a story about
you if your business helps your community
or stands for a ...
#4: Pay for Traffic
• Direct Mail: You can buy targeted lists and send them unsolicited
mail. Direct mail is a great way t...
#4: Pay for Traffic
• In the Internet marketing world, “media buying” most often implies
display advertising (banners, aka...
#4: Pay for Traffic
• Test your ad using an ad network that has PPC or small CPM
commitment: google.com/adwords/displaynet...
• Facebook Ads. This can be huge
for you in the deal space.
• Also known as PPC (pay per view), CPV (cost per view) is
ano...
• Pre-rolls, mid-rolls, post-rolls, overlays, etc.
• Prerolls are the most common right now. I hate them, but they’ve
prov...
#3: User Generated Recommendations
• Similar to word of mouth advertising, user generated
recommendations are one of the m...
#2: Run a Contest
• Follow the rules, use 3rd party apps, include specific calls to action,
include a form to generate lea...
• Regularly hold engaging contests to grow
your audience. Have clear goals in mind.
Subscribers? New Users? Sales? Brandin...
#2: Run a Contest
#1: Affiliates or Strategic Partners
• Easiest and most effective way to drive a mass amount of traffic is by
utilizing Jo...
• Offer high cash commissions and pay your affiliates and JV
partners on time. Build a long-term, on-going, & profitable
r...
• #10: The “In-Person” Sign-Up
• #9: Piggyback and Leverage Merchants
• #8: Word of Mouth Advertising
• #7: SEO & Content ...
Visit us on the web at: DailyDealBuilder.com
Download the PDF here:
dailydealbuilder.com/members/top-10-ways-to-drive-traf...
Top 10 Ways To Drive Traffic to Your Daily Deal or E-commerce Site
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Top 10 Ways To Drive Traffic to Your Daily Deal or E-commerce Site

  1. 1. Top 10 Most Effective Ways to Drive Traffic to Your Daily Deal, Coupon, or E-commerce Websites Presented by Marc D. Horne Blog | FB | Twitter | Email
  2. 2. • My name is Marc D. Horne and I welcome you to the Daily Deal Builder Members Training! If you have questions, type them in the questions box or if you are not watching this live you can always reach our team emailing: support@hcdesk.com.
  3. 3. Top 10 Most Effective Ways to Drive Traffic to Your Daily Deal, Coupon, or E-commerce Websites
  4. 4. #10: The “In-Person” Sign-Up • If possible, leave a physical document at businesses that use (& don’t use) your services. You could also use an iPad for this (great bonus gift idea). • Walk (or hire people to walk) your area and tell folks why they should register & what’s in it for them. • Give something of value in exchange for the sign up. Coupon? Credits? Enter a contest? What’s in it for them? • Manually input the info into your website or email system. You could take a picture of the document and have a lower waged virtual assistant do this task. Remember, included with your investment in Daily Deal Builder, you receive 1 month of a Virtual Assistant for free.
  5. 5. #9: Piggyback and Leverage Merchants • Request that merchants promote the deal they are offering directly on their Facebook, Twitter, Pinterest pages. Remember to provide them with high converting & engaging swipe copy.* • If merchant has an existing email database, provide them with email copy they can use to promote their deal. • *If they do not have a social audience, offer to help them build, grow, and manage one. Value added services are critical. • ** If business is not currently generating revenue through email marketing, offer to help them choose a service that fits their needs.
  6. 6. #9: Piggyback and Leverage Merchants • Offer an incentive and reason for the merchant to promote to their audience. • Ideas: Give them a higher percentage; offer them discounted and guaranteed future promotions; offer up-front cash, prize, or service incentives. “If you promote your offering to your FB, Twitter, and email database, not only will we provide free photography services, we will give you an up-front cash bonus of $99 and an iTunes gift card.” … We can even discuss offering you a 5% higher margin as well as give you commissions for any of your customers that you recommend…
  7. 7. #8: Word of Mouth Advertising • Word-of-mouth is triggered when a customer experiences something far beyond what was expected. • Go above and beyond the call of duty if you want your customers to talk about you. • Build a street team and have them spread the word. Give them tee- shirts and swag to distribute. Incentivize them to help you grow your business and bring referrals. • Encourage your users to tell their friends in all of your copy, emails, and communication. Use direct calls to action. • Use Gamification techniques.
  8. 8. #8: Word of Mouth Advertising •My friends and I enjoy more adventure and “fun” services or expenditures and we become more likely to give word of mouth recommendations. Depending on your demographic. • I’d rather tell you about the deal I got on my vacation to Costa Rica & Paris than I would about my teeth whitening strips I got. Deals and coupons play an important role in my travel.
  9. 9. #7: SEO & Content Creation • The Benefits: Low cost results, brand credibility, increased traffic, and permanent results. • Do your keyword research. Create documents to track and analyze results. Focus on your on-page and off-page SEO. • Regularly create & submit remarkable content to high page ranked content submission websites. Blog often & write guest blog posts. • Use Google Alerts to monitor your successes, analyze your competition, and gain ideas and contacts for guest posts. • Use our traffic software, HC Traffic Pro (included with your investment in Daily Deal Builder’s deal and coupon software).
  10. 10. #7: SEO & Content Creation • Submit a variety of types of content such as; videos, articles, podcasts, press releases, social bookmarking, blogs, PDF’s, presentations, etc. • Regularly use Q&A sites such as; Quora.com, Answers.Yahoo.com, AskVille, or MahaloAnswers.com. • Answer at least 1 question a day. Link back to content you have created that discusses the question in more depth. • Regularly provide thoughtful and knowledgeable comments on related blogs, groups, and forums. Include back-links only when it makes sense.
  11. 11. #6: Guerilla Marketing • What if you hired a couple of people from each city you represent from Craigslist, gave them a funny costume, and paid them to run around the busiest sections of your cities? You could hire 2 people per city and pay them ~$10 per hour. •Give them free vouchers or some other incentive to give walker-by’s if they take a picture and tag it on Facebook, Twitter, or Instagram… •Be outrageous, funny, and stand out. Turn people’s heads and think outside of the box. •The “Naked Guitarist” in NYC has received more press than most every small business in America. That is sad (but interesting).
  12. 12. #5: News & Publicity • You are more likely to get a story about you if your business helps your community or stands for a greater cause. • Email, call, or just get in touch with your local newspaper and radio stations. Ask what you need to do to get a story about your site. • Pay for ads in Newspapers: newspaperadvertising.com, mediabids.com, advertisingresults.com, usnewspapers.com • Your guerrilla marketing campaigns could land you in the news. Be newsworthy. A solid news story about your website could drive an enormous amount of traffic for you.
  13. 13. #4: Pay for Traffic • Direct Mail: You can buy targeted lists and send them unsolicited mail. Direct mail is a great way to deliver a sales letter, and often works best for medium to big ticket items. Use postcards to drive traffic to your lead capture page. • Test your offers with online traffic before investing in offline media. • “As seen in…” logos add credibility. • Magazines: Find a magazine that YOUR potential customers are reading. • Radio: strategicmediainc.com, bid4spots.com, wholesaletvandradioads.com • TV: sharktv.com, cheaptvspots.com, google.com/adwords/tvads/
  14. 14. #4: Pay for Traffic • In the Internet marketing world, “media buying” most often implies display advertising (banners, aka image ads). However, online media buying can include pop-ups, email, text links, video ads, widgets, and other new media. • Banner Advertising: Banners have traditionally been the biggest source of paid traffic on the Internet. Usually sold using CPM pricing model (Cost per 1,000 impressions). • Option 1) Deal directly with website owners. Find a high-traffic site in your niche, and negotiate to put a banner on it. • Option 2) Use an ad network. (This is how to get millions of ad impressions).
  15. 15. #4: Pay for Traffic • Test your ad using an ad network that has PPC or small CPM commitment: google.com/adwords/displaynetwork/ (Recommended place to start), adbrite.com. • Take winning campaigns to high volume display ad networks: zedo.com, pulse360.com, burstmedia.com, cpxinteractive.com, traffiq.com, advertising.com (AOL), tribalfusion.com, valueclick.com • Warning: Even the paid traffic experts lose a lot of money on most campaigns before making money. You have to have some liquidity to be able to play at this level, AND I do not recommend attempting it until you have studied it in more depth.
  16. 16. • Facebook Ads. This can be huge for you in the deal space. • Also known as PPC (pay per view), CPV (cost per view) is another pricing model used in media buying. Most commonly used for pop-ups. Also for some video ads, toolbar ads, and ads that appear in software and computer games. • CPV networks: trafficvance.com, directcpv.com, mediatraffic.com, clicksor.com, stumbleupon.com/ads/ • BE CAREFUL WHEN PAYING FOR TRAFFIC! #4: Pay for Traffic
  17. 17. • Pre-rolls, mid-rolls, post-rolls, overlays, etc. • Prerolls are the most common right now. I hate them, but they’ve proven to be effective (perhaps 10-20X higher CTR than banners). Mostly sold using a CPM price model, but you will find some PPC, PPV, and CPA. • Video networks/agencies: Youtube, tremormedia.com, brightroll.com, spotxchange.com, adap.tv, yume.com, adotube.com. • Or you can deal directly with video publishers who post videos on their own websites and/or 3rd party hosts such as Youtube. You can negotiate placement of ads such as Preroll ads, In-video endorsements, Banners or text links next to the embedded video, Link in the Youtube description box. #4: Pay for Traffic
  18. 18. #3: User Generated Recommendations • Similar to word of mouth advertising, user generated recommendations are one of the most powerful forms of advertising available. • 1 or 2 clicks should be all that your prospects and clients need to do in order to share your business, product, or services to their network of friends and fans. • Actually ask people to share. Don’t beat around the bush about it. If you are proud of your business, products, or services, have a very blatant call to action encouraging users to help spread the word and share. • Make it ‘hard not to share.’ Some things are just too good NOT to share with friends and family. Whether or not it is because it is hilarious or just an incredible deal, if the product or offer is good enough, folks feel inclined to tell the people they care about.
  19. 19. #2: Run a Contest • Follow the rules, use 3rd party apps, include specific calls to action, include a form to generate leads, carefully craft terms, conditions and rules, notify winner on your website, give away something incredible, keep your goals in mind, and measure your results.
  20. 20. • Regularly hold engaging contests to grow your audience. Have clear goals in mind. Subscribers? New Users? Sales? Branding? Etc… • Use Google to find the right software for your needs. Use Software: ContestBurner, Wildfire Apps, wizehive.com/contest/ • Know your target market’s desirable items and offer incentives accordingly. • Organic & Paid Traffic to jumpstart campaign (Google, Facebook, Twitter, Yahoo, etc.). Issue press releases and gain as much exposure as possible. #2: Run a Contest
  21. 21. #2: Run a Contest
  22. 22. #1: Affiliates or Strategic Partners • Easiest and most effective way to drive a mass amount of traffic is by utilizing Joint Venture partners and affiliates. LEVERAGE. • Is there someone who has already built a database or audience that is filled with your target market? Could that database benefit from one of your deals you are offering? • Can you formulate a mutually beneficial arrangement where they promote your website or a deal on your site in exchange for something of value, such as commissions, prizes, or some other incentives? • Examples: Promote my deal to your list of subscribers and I will give you XX% commission per sale. Offer lifetime commissions? Promote my deal to your list of subscribers and I will pay you $XX up front. Promote my deal to your Facebook page and I will reciprocate and promote your business on mine. If you do a blog post about my business - I will do a blog post about yours. Do you want to do a reciprocal mailing?
  23. 23. • Offer high cash commissions and pay your affiliates and JV partners on time. Build a long-term, on-going, & profitable relationship. • Email, call, send personal video, or meet people in person who have a targeted list of your prospects and work out a mutually beneficial arrangement. Cash is the easiest way to make a deal, but be creative and other incentives can do the trick. • Find the influencers. Check to see if a website has an optin/subscription form. If they do, it tells you they are building their list. Provide copy and banners for the affiliate to use. • * To implement the Daily Deal Builder Incentive patch 7 upgrade, visit: http://dailydealbuilder.com/plugins #1: Affiliates or Strategic Partners
  24. 24. • #10: The “In-Person” Sign-Up • #9: Piggyback and Leverage Merchants • #8: Word of Mouth Advertising • #7: SEO & Content Creation • #6: Guerilla Marketing • #5: News & Publicity • #4: Pay for Traffic • #3: User Generated Recommendations • #2: Run a Contest • #1: Affiliates or Strategic Partners Recap
  25. 25. Visit us on the web at: DailyDealBuilder.com Download the PDF here: dailydealbuilder.com/members/top-10-ways-to-drive-traffic-to-your-site.pdf Questions? Email support@hcdesk.com to learn more, ask questions, or schedule a demo. Thank you for joining us. Have a great day. Make 2013 HUGE! Presented by Marc Horne Blog | FB | Twitter | Email
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