2014 Tech Predictions by Daily Deal Builder


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2014 Tech Predictions: 8 Predictions for the eCommerce, Coupon, and Daily Deal Industries in 2014 by http://dailydealbuilder.com.

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2014 Tech Predictions by Daily Deal Builder

  1. 1. Welcome to the e ily Deal Builder Training Webinar. We are going over 8 Predictions for the eCommerce, Coupon, and Daily Deal Industries in 2014 . Presented on Jan. 8th 2014 by Marc Horne Co-Founder, DailyDealBuilder.com Blog | FB | Twitter | Email
  2. 2. Throughout our history, we have learned that a good indicator of future behavior can be found by viewing past history.
  3. 3. In the grand scheme of capitalism, the daily deal and ecommerce industries are in their infancy; however, behavior over the past few years can give us insight into what will be happening over the next couple years.
  4. 4. 2013 saw some major tech news...
  5. 5. Apple updated its mobile operating system, iOS 7, which got new features and a fresh look. The company also released two new iPhones and two speedier iPads.
  6. 6. VS. 2 of the 3 major game-machine makers released new versions of their popular game consoles. The PS4 and Xbox One are battling it out for consumers' dollars.
  7. 7. Microsoft made some major moves in 2013 as it attempted to break into the mobile market. In addition to updates for its young desktop, tablet and mobile operating systems, the company bought Nokia's phone division and announced the departure of longtime CEO Steve Ballmer.
  8. 8. The age of wearable technology is not fully here yet, but in 2013 a crop of prototypes took their first unsteady steps towards common use. Google spread its Glass eyewear to thousands of early testers, while companies launched various smart watches and fitness trackers.
  9. 9. Virtual currency Bitcoin has been around since 2009, but in 2013 it picked up serious momentum. It rocketed in price and popularity while fighting for mainstream acceptance and against regulation. But is it just a bubble?
  10. 10. Let's look at other huge technology related events of 2013 and how these will relate to us in 2014.
  11. 11. Edward Snowden released 1.7 million documents to Glen Greenwald of The Guardian that detailed the NSA Spying Programs that track cell phone and internet data. This news affects nearly every citizen in the United States and beyond.
  12. 12. The major tech companies denied involvement, though it seems almost impossible to me that this is the case. We have only just scratched the surface of what the NSA is doing with their massive data centers.
  13. 13. Can the NSA record video directly from your webcam and phone camera? The technology exists.
  14. 14. Is the NSA collecting every bit of data imaginable from our internet and phone activities? Yes.
  15. 15. These NSA Files have opened up a large scale discussion about privacy issues in the 21st century and this story will continue to have a major impact in the U.S. and abroad in 2014.
  16. 16. 1. The "Hacking War" Builds Momentum in ‘14 Prediction
  17. 17. 1. The "Hacking War" Builds Momentum Privacy / Security Issues and high-profile hacks grew like wildfire in 2013 and I'm predicting 2014 to be much worse. A series of hacks launched by groups like the Syrian Electronic Army, Anonymous, and possibly the Chinese military made headlines throughout 2013. News organizations like the New York Times and Washington Post were targets as well as major tech companies including Twitter, Facebook, SnapChat, and Apple.
  18. 18. 1. The "Hacking War" Builds Momentum As more innovative technology is continually released over 2014, the "Hacking War" will almost certainly continue on, and even increase. It doesn’t just happen to the big players, either. Secure your sites, protect your customer’s data and privacy, and do everything in your power to maintain website security and password security.
  19. 19. 2. There will be continued consolidation, investments, and buyouts in the tech world. Prediction
  20. 20. 2. Continued consolidation, investments, and buyouts in the Tech World In 2013, Twitter's initial public offering was the most anticipated tech IPO since Facebook's rocky debut in 2012. It created a new crop of tech millionaires and billionaires, but raised questions about the profitability of the social media company's young ad business. In 2014 I am predicting that many of the larger tech companies (Microsoft, Apple, Groupon, Twitter, Snapchat, Facebook, etc) will continue investing huge sums of money to buy up smaller competitors entering the marketplace. I predict that funding and VC in the daily deal industry and tech industry as a whole will continue to see growth (again, not just the larger companies).
  21. 21. Although, in the grand scheme of capitalism, the daily deal industry is in its infancy, I believe it has progressed incredibly fast through the industry lifecycle and is entering the "maturity" phase.
  22. 22. 3. Micro Videos Will Change Communication and Everyday Interaction Prediction
  23. 23. 3. Micro Videos will change communication and everyday interaction First Twitter released Vine, a new social app for sharing sixsecond videos. Facebook bought Instagram quickly followed by allowing videos up to 15 seconds long. The new medium has already taken off with clips of breaking news, artsy creations and a new kind of "selfie."
  24. 24. 3. Micro Videos will change communication and everyday interaction Snapchat momentarily leads the rise of messaging apps. It was dismissed as a simple app for sexting teens, but Snapchat, like other upstart messaging apps, has a fast-growing user base. It is seen as a threat to traditional social media like Facebook, as well as old-fashioned SMS text messaging. I predict that in 2014 short micro-videos will become a more integral part of life and the way we consume information and connect with friends. How can your company capitalize from this trend?
  25. 25. 4. Smart Phones and Tablet Internet Traffic Overtakes Web Traffic Prediction
  26. 26. 4. Smart Phones and Tablet Internet Traffic Overtakes Web Traffic I'm predicting that in late 2014, mobile traffic from smartphone and tablet users will exceed web traffic. Regardless if my prediction comes to fruition, the reality is that your business must prepare for mobile traffic in 2014 because the line graphs are seeing a steady increase of mobile and tablet users and traffic. Whether or not you create native apps, HTML5 apps, or simply make your website mobile optimized... You can expect more and more of your website traffic to be from devices.
  27. 27. Prediction 5. Importance of Value Added Upsells Continues Growth
  28. 28. 5. Importance of Value Added Upsells Grows It will be more important than ever to work out arrangements that cause a win for the merchant, a win for the employees offering the deal, a win for the customer, and a win for the daily deal site. We have seen merchants burned time and time again because of improper planning. We have also witnessed what happens when the customers are upset about a poor daily deal. There is a reason the larger companies are acquiring smaller ones… To be able to instantly provide value added upsells and additional services to their userbase.
  29. 29. 5. Importance of Value Added Upsells Grows It will also be important for daily deal sites and all ecommerce sites to not only focus on making their merchants and customers happy, but also work with the merchants and businesses to ensure employees don’t get the wrong end of the deal. Profitability in 2014 will be directly impacted by how well your organization offers value added upsells and complementary products and services to your users and customers.
  30. 30. Prediction 6. Smaller, niche-specific sites will continue upward growth and expansion
  31. 31. 6. Smaller, niche-specific sites will continue upward growth and expansion Being the “first mover” in nearly any industry definitely has upsides. It has its own set of downsides too, but in the daily deal industry the first mover companies who got a jump on their competition have had huge advantages and have been growing and gaining traction very quickly. There are many niche specific daily deal sites that have continued to launch over the past few years and they are popping up in random industries and odd, niche specific markets.
  32. 32. 6. Smaller, niche-specific sites will continue upward growth and expansion Low barrier to entry in the ecommerce and daily deal worlds leads me to predict that we will see a continuation of successful, smaller ecommerce players. Niche specific sites and smaller geographic based players will not only continue to launch, but I predict that many will continue to see growth and profitability in 2014. People appreciate supporting local companies and enjoy hobnobbing with like-minded individuals. This trend will grow.
  33. 33. 7. Lawsuits continue and patent trolls will keep filing suits and causing trouble Prediction
  34. 34. 7. Lawsuits continue and patent trolls will keep filing suits and causing trouble As new, innovative technologies continue to be released, it opens the door for patent trolls to claim they own the rights to said technology. 2014 will see some major lawsuits from companies claiming they patented certain ideas years before they were implemented. As our society becomes more technologically advanced, we are seeing more and more lawsuits and patent trolls coming out of the woodwork.
  35. 35. 8. Crowdsourcing and Crowdfunding See Immense Growth Prediction
  36. 36. 8. CrowdSourcing / Crowdfunding In 2014, crowdsourcing and crowdfunding will become an integral part of the way smaller (and some larger) companies acquire funding and get tasks accomplished for the best price. Crowdsourcing and funding gained a lot of press in 2013, and I personally believe they will be a game changer in 2014.
  37. 37. Other Trends that We Predict Will Be on the Rise…
  38. 38. 3-D Printers
  39. 39. 3-D Printers Additive manufacturing or 3D printing is a process of making a three-dimensional solid object of virtually any shape from a digital model. 3D printing is achieved using an additive process, where successive layers of material are laid down in different shapes. They gained a lot of press in 2013, and I personally believe they will be a game changer in 2014.
  40. 40. Ease of Use The easier it is for your customers to buy from you, the more buyers you should have. I believe ease of use is one of the biggest reasons why Amazon has continued to dominate. 1-click purchases and recommended products make the site an absolute pleasure to shop at.
  41. 41. User Generated Recommendations For years, I have been preaching that user generated recommendations are the most powerful form of advertising that any company can utilize. This was a big one for most of the winners of 2013. They made it as easy as humanely possible to share their website and deals with friends and colleagues. Those who ran contests and actually incentivized users to share yielded even better results.
  42. 42. We’ll see what plays out… Make plans now! – P.P.P.P.P.P.P.
  43. 43. Thank you for attending our webinar. We are confident you will absolute love working with us. To learn more about Daily Deal Builder, we invite you to visit us online at: dailydealbuilder.com