ICSM Seminar University Twente 260111

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ICSM Seminar University Twente 260111

  1. 1. SEMINAR: HEY TWEET, FACE THE HYVE!An introductionto Hyves<br />ICSM Seminar 26 January 2011<br />
  2. 2.
  3. 3. Bron: STIR, juli 2010/ Elsevier<br />
  4. 4. Very important forus: AverageDaily Visitors<br />Source: comScoreDecember 2010<br />
  5. 5. Daily Unique Visitors & Time Spent per Month<br />3.372.000 / 208 min<br />1.356.000 / 78min<br />378.000 / 18min<br />339.000 / 20 min<br />Source: comScore, December2010<br />
  6. 6. Hyves in Numbers<br />10,9millionHyvers / 9,2million Dutch<br />6billionpageviews per month<br />8% of all time spent online in the Netherlands<br />850.000new photosuploaded per day<br />100millionphotosviewed per day/ 1.150 per second<br />8million chat messages per day<br />570.000 status updates per day<br />Averageage31years<br />Sources: comScore, STIR, Hyves –December 2010<br />
  7. 7. Hyves Reaches over 50% of all Dutch people<br />Source: STIR, November 2010<br />
  8. 8. Hyves Usage Drivers:<br /> Communication<br /> Sharing: Content & Status<br /> Online Identity<br />Trend: Mobile!<br />
  9. 9. Hyves Connects the Netherlands<br />
  10. 10.
  11. 11. OUR DIFFERENTIATORS:<br />LOCAL RELEVANCE<br /> PERSONAL APPROACH<br />INNOVATIVE SERVICES<br />
  12. 12. Hyves Connects the Netherlands: Sports<br />Hyves is Official Community Partner<br />KNVB / NOC*NSF<br />Adding a sociallayertosports<br />
  13. 13. Hyves.tv: What are yourfriendswatching? <br />Video + SocialLayer<br /><ul><li>1 mio clips per day
  14. 14. share, save, comment</li></li></ul><li>Hyves Connects the Netherlands: Classifieds<br />Who is sellingwhat?<br />
  15. 15. Social Gaming<br />
  16. 16. Now in the Netherlands: What’sGoing On in NL?<br />What is being talked about in Holland?<br />www.hyves.nl/nu<br />
  17. 17. Hyves Connects the Netherlands: Payments<br /><ul><li> Unique system
  18. 18. Peer to Peer payments
  19. 19. No transactioncosts
  20. 20. Easy, Simple, Secure
  21. 21. Alsoavailableoutside Hyves (bars, cinema, fooddelivery)</li></ul>“Payyourfriends without knowingtheir bank account numbers”<br />In cooperationwith<br />
  22. 22. Hyves Mobile: Free Calling/SMS withyourFriends<br />Hyves is the 1st Social Network to offer:<br /><ul><li> High-end hand-setor Sim-Only (Post paid)
  23. 23. Low Pricing / Mobile Internet
  24. 24. Free calling/SMS with Hyves Mobile users (fair use)</li></li></ul><li>Marketing: Zwitsal Product Introduction<br />
  25. 25. Co-creation: New Tea byHyvers<br />
  26. 26. <ul><li> 25.000 new organ donors
  27. 27. Most effectiveinstrument
  28. 28. 5% ofbudget, 46% ofresults</li></li></ul><li>THE INTERNET IS CHANGING<br />THE FUTURE INTERNET IS <br />SOCIAL & MOBILE<br />
  29. 29. ThankYou!<br />marc@hyves.nlhttp://marcdevries.hyves.nl<br />

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