ICSM Seminar University Twente 260111
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ICSM Seminar University Twente 260111 ICSM Seminar University Twente 260111 Presentation Transcript

  • SEMINAR: HEY TWEET, FACE THE HYVE!An introductionto Hyves
    ICSM Seminar 26 January 2011
  • Bron: STIR, juli 2010/ Elsevier
  • Very important forus: AverageDaily Visitors
    Source: comScoreDecember 2010
  • Daily Unique Visitors & Time Spent per Month
    3.372.000 / 208 min
    1.356.000 / 78min
    378.000 / 18min
    339.000 / 20 min
    Source: comScore, December2010
  • Hyves in Numbers
    10,9millionHyvers / 9,2million Dutch
    6billionpageviews per month
    8% of all time spent online in the Netherlands
    850.000new photosuploaded per day
    100millionphotosviewed per day/ 1.150 per second
    8million chat messages per day
    570.000 status updates per day
    Averageage31years
    Sources: comScore, STIR, Hyves –December 2010
  • Hyves Reaches over 50% of all Dutch people
    Source: STIR, November 2010
  • Hyves Usage Drivers:
    Communication
    Sharing: Content & Status
    Online Identity
    Trend: Mobile!
  • Hyves Connects the Netherlands
  • OUR DIFFERENTIATORS:
    LOCAL RELEVANCE
    PERSONAL APPROACH
    INNOVATIVE SERVICES
  • Hyves Connects the Netherlands: Sports
    Hyves is Official Community Partner
    KNVB / NOC*NSF
    Adding a sociallayertosports
  • Hyves.tv: What are yourfriendswatching?
    Video + SocialLayer
    • 1 mio clips per day
    • share, save, comment
  • Hyves Connects the Netherlands: Classifieds
    Who is sellingwhat?
  • Social Gaming
  • Now in the Netherlands: What’sGoing On in NL?
    What is being talked about in Holland?
    www.hyves.nl/nu
  • Hyves Connects the Netherlands: Payments
    • Unique system
    • Peer to Peer payments
    • No transactioncosts
    • Easy, Simple, Secure
    • Alsoavailableoutside Hyves (bars, cinema, fooddelivery)
    “Payyourfriends without knowingtheir bank account numbers”
    In cooperationwith
  • Hyves Mobile: Free Calling/SMS withyourFriends
    Hyves is the 1st Social Network to offer:
    • High-end hand-setor Sim-Only (Post paid)
    • Low Pricing / Mobile Internet
    • Free calling/SMS with Hyves Mobile users (fair use)
  • Marketing: Zwitsal Product Introduction
  • Co-creation: New Tea byHyvers
    • 25.000 new organ donors
    • Most effectiveinstrument
    • 5% ofbudget, 46% ofresults
  • THE INTERNET IS CHANGING
    THE FUTURE INTERNET IS
    SOCIAL & MOBILE
  • ThankYou!
    marc@hyves.nlhttp://marcdevries.hyves.nl