ICSM Seminar University Twente 260111Presentation Transcript
SEMINAR: HEY TWEET, FACE THE HYVE!An introductionto Hyves ICSM Seminar 26 January 2011
Bron: STIR, juli 2010/ Elsevier
Very important forus: AverageDaily Visitors Source: comScoreDecember 2010
Daily Unique Visitors & Time Spent per Month 3.372.000 / 208 min 1.356.000 / 78min 378.000 / 18min 339.000 / 20 min Source: comScore, December2010
Hyves in Numbers 10,9millionHyvers / 9,2million Dutch 6billionpageviews per month 8% of all time spent online in the Netherlands 850.000new photosuploaded per day 100millionphotosviewed per day/ 1.150 per second 8million chat messages per day 570.000 status updates per day Averageage31years Sources: comScore, STIR, Hyves –December 2010
Hyves Reaches over 50% of all Dutch people Source: STIR, November 2010
Hyves Usage Drivers: Communication Sharing: Content & Status Online Identity Trend: Mobile!
Hyves Connects the Netherlands
OUR DIFFERENTIATORS: LOCAL RELEVANCE PERSONAL APPROACH INNOVATIVE SERVICES
Hyves Connects the Netherlands: Sports Hyves is Official Community Partner KNVB / NOC*NSF Adding a sociallayertosports
Hyves.tv: What are yourfriendswatching? Video + SocialLayer
1 mio clips per day
share, save, comment
Hyves Connects the Netherlands: Classifieds Who is sellingwhat?
Now in the Netherlands: What’sGoing On in NL? What is being talked about in Holland? www.hyves.nl/nu