Branding. More. Effective
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Strong brands possess credible, relevant and distinctive brand promises. Even more ...
Strong brands possess credible, relevant and distinctive brand promises. Even more
importantly, they fulfil these every day. Developments in social media changed the world
of brands. It has become a zillion-channel place where anyone can express their opinion
about your brand and where that opinion will be heard. So, how can you deal with this?
The answer is simple: with trust. The execution, however, is far more complex.
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