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Hannah chapplain pitch deck
 

Hannah chapplain pitch deck

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Hannah Chapplain Road to Banff pitch deck presented at Canada 3.0 on April 25th, 2012

Hannah Chapplain Road to Banff pitch deck presented at Canada 3.0 on April 25th, 2012

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    Hannah chapplain pitch deck Hannah chapplain pitch deck Presentation Transcript

    • HCI Investor Presentation Hannah Chapplain (Founder)Confidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
    • There’s a problem in the music industry Artist Manager Label (Promotion) (Distribution) Social iTunes Artist Amazon Media (Distribution) Then and Now: Thank you Steve Jobs?Confidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
    • Company Overview I’m Hannah Chapplain I’m an Artist and an Entrepreneur I’ve got a solution ...and i’m the pilotConfidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
    • My Solution “I thought of it from the fans point of view” ~ “Success is the ability to communicate with the people who like you”Confidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
    • Love it Share it Start-up Product Go To Market Gather Metrics Improved Margin Distribution Social Deep Our own Company Content Direct to Fans Engagement Analytics E-Commerce Creation Creation Globally Campaigns Meta Data Platform How it works: End-to-end Fan EngagementConfidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
    • My Success to Date • Debut Album Dec 2011 Sales: $2K • Over 400 original songs 3 Music Videos, 10 recordings • Big Name Concerts lined up Jim Cuddy, Tim McGraw, Kim Mitchell • Press and Radio coverage • Sophisticated Social Media and e-commerce platform I’m Looking for with deep meta data and analytics $25K to grow the business • Team of 15 peopleConfidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
    • My Market is Growing • Huge Global Market $20.1B by 2015 with CAGR 22.1% • Female Rockers - rare • Powerful Emerging Social Marketing Trends • Democratized Media Distribution • Fans want to feel deeply engaged and connected Global digital music revenues will increase to USD$20.1B by 2015 CAGR of 22.1%. Subscriptions will be the fastest growing segment, growing at CAGR of 60.8%. http://www.companiesandmarkets.com/Market/Media/Market-Research/The-Digital-Music-Market-Outlook/RPT881031Confidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
    • My Business is Sustainable Scalable and • Its all about end-to-end • Lean start-up model with two deep fan engagement week sprints and quick ROI • Effective demand generation • We own distribution through social media sprints and campaigns • Very efficient cost structureConfidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
    • I have a Killer Team • I create content, engage fans, and perform • My Media: I write and produce, create video content, perform gigs • My Coaches: Voice, Music, Performance, Dance, Image, Band, Biz • My Management Team executes on the business • My Execs: Strategy, Finance, Talent Attraction, Biz Dev, Logistics • I have domain experts at every level • Music: Industry Veterans, Concert Production, Promotion, Band • Web: Social Marketing, Community Manager, Analytics, Apps, Gamification, Analytics, Software Dev.Confidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
    • My Go To Market • Short marketing sprints and campaigns Micro Apps: Founding Fan, Sweepstakes, Goal: Gamification • Simultaneously Engage all Fans marketing channels and Web: Facebook, Twitter, SoundCloud, YouTube Revenue Social Marketing: Hootsuite, Mail Chimp, HubSpot Analytics: VidYard, Google Traditional: Print, Radio, Music TV, CBC, Live Gigs, Swag • Complete distribution channel: iTunes, Amazon, E-commerce, Event BookingConfidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
    • It kinda looks like this Events WebTools Official Launch at Canada 3.0 MediaConfidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
    • My Revenue Model • Founding Fan @ $10/fan • Direct ticket sales • Merchandise Sales • Song Sales iTunes, Amazon, Direct-e-commerce Spotify, Pandora, web-radio, CD Sales • Ad monetized video • Royalties on SongsConfidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
    • Intellectual Property • Over 200 original songs • Debut album • Music videos • Video blog content • Social media platform • Fan dataConfidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
    • Deal Structure • Asking for $25,000 • All Common Stock • 15% Equity • Exit: Acquisition by Record Label or Sponsor or long-tail dividend for shareholdersConfidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
    • Milestones Use of Funds • Implement Social Media micro-Apps • Launch Founding Fan Campaign Goal: 10,000fans • Produce second album • Create Video content • Equipment • Events: Opening for big name artists • Swag and MerchandiseConfidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
    • Financials ($000s) 2012 2013 2014 # Fans 10,000 100,000 1,000,000 Head Count 2 3 5 Revenues 155,900 659,000 4,340,000 COGS 103,950 204,283 1,275,000 Gross Margin 51,950 454,717 3,065,000 Gross Margin % 33% 69% 71% OPEX 65,000 123,000 285,000 EBITDA -13,050 331,717 2,780,000Confidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
    • Key Differentiators • Sophisticated Social Media Platform • Deep Analytic Tools • Continual Fan Engagement • Team of Experts • I can Focus on Content “We’ve got the Team the Tools and the Talent”Confidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
    • Why invest in HCI • Great Product • Great Team • Growing market • We own our fans • We have traction “...you can be hip, have fun, and make money”Confidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
    • rise above the noiseConfidential copyright Hannah Chapplain Inc. 2012 all rights reserved