How to build the Open Mesh eDay 08

My name is Marc…. Happy to be back in Holland Our platform is called PeopleAggregator I’ve written this book “How to build the Open Mesh” And we’re planning on building some new kind of tools

Happy to be back in Holland

Our platform is called PeopleAggregator

I’ve written this book “How to build the Open Mesh”

And we’re planning on building some new kind of tools

Two constituents for this treatise Practitioners build systems, portals, web sites, applications, dashboards, web services Creating their own solution Want to be a compatible puzzle piece in the mesh Marketers need to describe what’s going on Educate, facilitate conversations, proselytize Digitize their brand, market their product or services Form alliances, find revenue streams

Practitioners build systems, portals, web sites, applications, dashboards, web services

Creating their own solution

Want to be a compatible puzzle piece in the mesh

Marketers need to describe what’s going on

Educate, facilitate conversations, proselytize

Digitize their brand, market their product or services

Form alliances, find revenue streams

Open is the New Black Do you think MySpace would have opened up – if Facebook didn’t do it first? Who would have thought that Microsoft would open up – or produce Live Mesh? Y! OS is actually very well architected, now they just have to execute! In exchange for not letting us at the data, Google is trying to grab Open leadership

Do you think MySpace would have opened up – if Facebook didn’t do it first?

Who would have thought that Microsoft would open up – or produce Live Mesh?

Y! OS is actually very well architected, now they just have to execute!

In exchange for not letting us at the data, Google is trying to grab Open leadership

Act pragmatic, but dream like a visionary

All of life is a compromise Who’d have thought we’d be this far along? Proprietary formats versus Open standards Centralized versus Distributed Keeping up with the Joneses BigCos versus small Independents Many forced to take VC money, no alternative to funding

Who’d have thought we’d be this far along?

Proprietary formats versus Open standards

Centralized versus Distributed

Keeping up with the Joneses

BigCos versus small Independents

Many forced to take VC money, no alternative to funding

We’ll be living in a distributed world Widgets, OpenSocial and Facebook apps International, not just English Everything in the Cloud Long Tail publishing and sales Work at Home, virtual offices, outsourcing Global economy

Widgets, OpenSocial and Facebook apps

International, not just English

Everything in the Cloud

Long Tail publishing and sales

Work at Home, virtual offices, outsourcing

Global economy

Everything is a URL in the Cloud A Person is a URL A Group is a URL A Conversation is a URL A Media item is a URL An Event is a URL A Post (of every kind) is a URL Meta-data and structured content make things smart

A Person is a URL

A Group is a URL

A Conversation is a URL

A Media item is a URL

An Event is a URL

A Post (of every kind) is a URL

Meta-data and structured content make things smart

Two-way APIs are key Take data out as easy as put it back in

Take data out as easy as put it back in

Access controls and privacy What if I don’t WANT to be part of the mesh? Control who sees: My profile My social graph My content What I am doing Where I am Establish trust

What if I don’t WANT to be part of the mesh?

Control who sees:

My profile

My social graph

My content

What I am doing

Where I am

Establish trust

Open Standards are our Infrastructure RSS = subscription format Atom = subscription and publishing protocols XMPP = real-time transport OpenID = who I am oAuth = who gets access to what I have OpenSocial = lots of social functions Portable Contacts = accessing contact lists Microformats = reviews, ID, events, friends, place FOAF = rdf schema

RSS = subscription format

Atom = subscription and publishing protocols

XMPP = real-time transport

OpenID = who I am

oAuth = who gets access to what I have

OpenSocial = lots of social functions

Portable Contacts = accessing contact lists

Microformats = reviews, ID, events, friends, place

FOAF = rdf schema

Our Infrastructure Redundant – rely upon no one vendor Show Context and State Underlying ID layer Shared Knowledge bases

Redundant – rely upon no one vendor

Show Context and State

Underlying ID layer

Shared Knowledge bases

Look for common, and standardize LiveWeb = real-time communication (Converse, Presence, Microblogging, Streaming): Twitter, Meebo, IM, Vid Conf, VoIP Watch = your friends and content sources (Activities, Subscriptions): Newsfeed, FriendFeed, RSS Readers Express = yourself via text, media, links (Publish, Upload, Comment, Rate, Bookmark, Review): blog, podcast and vlogging tools, IPTV channels Media Gallery = your media stored ‘ somewhere ’ (Upload, Share, Tag): Flickr, YouTube, Photobucket, Picassa, blip.tv, Metacafe

LiveWeb = real-time communication

(Converse, Presence, Microblogging, Streaming):

Twitter, Meebo, IM, Vid Conf, VoIP

Watch = your friends and content sources

(Activities, Subscriptions):

Newsfeed, FriendFeed, RSS Readers

Express = yourself via text, media, links

(Publish, Upload, Comment, Rate, Bookmark, Review):

blog, podcast and vlogging tools, IPTV channels

Media Gallery = your media stored ‘ somewhere ’ (Upload, Share, Tag):

Flickr, YouTube, Photobucket, Picassa, blip.tv, Metacafe

What every social app needs

Must display Who’s here now and what they’re doing Comments and Ratings in this place The Content of this place and My Content The Activities of this place and My Activities My Profile My Social Graph My Media

Who’s here now and what they’re doing

Comments and Ratings in this place

The Content of this place and My Content

The Activities of this place and My Activities

My Profile

My Social Graph

My Media

Open: Source, Data, Standards, Ideas Open Source: make it your own Open Data: use the data yourself Open Standards: agreeing to work together Open Ideas: give it away and benefit in many ways

Open Source: make it your own

Open Data: use the data yourself

Open Standards: agreeing to work together

Open Ideas: give it away and benefit in many ways

NEA N obody owns it E verybody can use it A nyone can improve it We stand on the shoulders of others Doc Searls Dave Weinberger Doug Engelbart and Mimi

N obody owns it

E verybody can use it

A nyone can improve it

We stand on the

shoulders of others

Work with others, form alliances We need to show that open can benefit vendors – as well as end-users Alliances of non-overlapping agendi Competition means something different – when we live in the shadows of behemoths We must live off the crumbs they leave behind, while keeping our heads up high

We need to show that open can benefit vendors – as well as end-users

Alliances of non-overlapping agendi

Competition means something different – when we live in the shadows of behemoths

We must live off the crumbs they leave behind, while keeping our heads up high

Figuring out how it’ll unfold Pure chaos We’ll be explaining and translating for years to come No one set of standards or approach Lots of different kinds of platforms Early adopters will lead the way Adhere to our principles: “ Bill of Rights for Users of Social Media”

Pure chaos

We’ll be explaining and translating for years to come

No one set of standards or approach

Lots of different kinds of platforms

Early adopters will lead the way

Adhere to our principles:

“ Bill of Rights for Users of Social Media”

My back yard fence

The Open Mesh Architecture

#1 – ID, Persona, Groups, Social Graphs It’s all about me, the decentralized me And my Friends And the Groups I’m a member of And the Personas which I go under ID Hub - your own underlying ID layer Utilize: Personal Contacts logo here

It’s all about me, the decentralized me

And my Friends

And the Groups I’m a member of

And the Personas which I go under

ID Hub - your own underlying ID layer

Utilize:

Personal Contacts

logo here

When all the Content in the world is in the Cloud All YOUR stuff, all ‘their’ stuff And a whole lot of free stuff – as well #2 – Persistent Ubiquitous Content

When all the Content in the world is in the Cloud

All YOUR stuff, all ‘their’ stuff

And a whole lot of free stuff – as well

By adding meta-data (tags and info) with content, it makes it smarter By storing this content on shared public servers with two-way APIs we can bake this stuff into our apps and services The “Our Data Server” effort is an example of this idea Just think “semantic web” #3 – Structured Content

By adding meta-data (tags and info) with content, it makes it smarter

By storing this content on shared public servers with two-way APIs we can bake this stuff into our apps and services

The “Our Data Server” effort is an example of this idea

Just think “semantic web”

We can all be web celebs Share your profile, social graph, content Be part of a shared social graph Voice your opinion; post, comment, rate Try out new services, move your data around Participate in Groups, Communities, Social Media apps, Message boards, Conversations Folks like Robert Scoble, Jason Calacanis Boris Veldhuijzen van Zanten, Leo LaPorte

Share your profile, social graph, content

Be part of a shared social graph

Voice your opinion; post, comment, rate

Try out new services, move your data around

Participate in Groups, Communities, Social Media apps, Message boards, Conversations

Folks like Robert Scoble, Jason Calacanis

Boris Veldhuijzen van Zanten, Leo LaPorte

We can all have our own platforms Be your own Brand Use widgets to spread yourself around the web Aggregate and Watch your friends, Collect your Content, Connect to others, always try out the latest thing, find your voice Play with the BigCos, run promotions, cut deals Support Open Standards And collectively we’ll all make the open mesh happen

Be your own Brand

Use widgets to spread yourself around the web

Aggregate and Watch your friends, Collect your Content, Connect to others, always try out the latest thing, find your voice

Play with the BigCos, run promotions, cut deals

Support Open Standards

And collectively we’ll all make the open mesh happen

Collective “We” is constantly evolving Buzzword du jours : Social Networking Citizen Journalism Shared Galleries Crowdsourcing UGC Twittering IPTV channels Narrowcast shows That’s why we need to invite our friends into new services Cause we want to try out these new things Be part of the Community Commons

Buzzword du jours :

Social Networking

Citizen Journalism

Shared Galleries

Crowdsourcing

UGC

Twittering

IPTV channels

Narrowcast shows

That’s why we need to invite our friends into new services

Cause we want to try out these new things

Be part of the Community Commons

So I’m proposing…. The “ Our Data Server ” effort Our Data will be a simple service that stores and aggregates one’s social graph in a public place and allows fans to sign up, rate, leave comments, etc. Our Data will be used by Celebs to ‘invite’ their social graph into new services NOT controlled by a particular platform Early example of how the open mesh can evolve and prosper

The “ Our Data Server ” effort

Our Data will be a simple service that stores and aggregates one’s social graph in a public place and allows fans to sign up, rate, leave comments, etc.

Our Data will be used by Celebs to ‘invite’ their social graph into new services

NOT controlled by a particular platform

Early example of how the open mesh can evolve and prosper

“ Brad’s Thoughts” can become a reality Start off small, and niche Only for public ‘web celebs’ State some principles, utilize Open Standards and set some precedent The site will be geared towards people who want to help swarm into a new service By aggregating the aggregators, and positioning Our Data ‘downstream’

Start off small, and niche

Only for public ‘web celebs’

State some principles, utilize Open Standards and set some precedent

The site will be geared towards people who want to help swarm into a new service

By aggregating the aggregators, and positioning Our Data ‘downstream’

Have to keep in mind – it’s “Our Data” I’m in charge of my data You’re in charge of your data And we together share “Our Data” Without that model in mind, we won’t be able to work together equally or fairly Or safely And maintain privacy

I’m in charge of my data

You’re in charge of your data

And we together share “Our Data”

Without that model in mind, we won’t be able to work together equally or fairly

Or safely

And maintain privacy

The real-time is becoming infrastructure for persistent conversations, on-going communication and a real-time transport IM, micro-blogging, video confs, streaming Presence, context, fun XMPP is a standard in place to unite the LiveWeb together #4 – Live Web

The real-time is becoming infrastructure for persistent conversations, on-going communication and a real-time transport

IM, micro-blogging, video confs, streaming

Presence, context, fun

XMPP is a standard in place to unite the LiveWeb together

Tools + Community + Commerce fosters new kinds of creativity and control Normalize disparate data from multiple sites Reach out to your peers for Help from within the Tool Share assets and buy/sell in a marketplace Pricing can adjust to context and time #5 – New kinds of Tools

Tools + Community + Commerce fosters new kinds of creativity and control

Normalize disparate data from multiple sites

Reach out to your peers for Help from within the Tool

Share assets and buy/sell in a marketplace

Pricing can adjust to context and time

Dashboard + modules ID baked in 4 Inter-changeable tools (multi-vendor): Standard UI toolbox ‘components’ Customizable environments Tied into CMS, LiveWeb and web services #6 – Reusable User Interface objects Gallery Express Watch LiveWeb client

Dashboard + modules

ID baked in

4 Inter-changeable tools (multi-vendor):

Standard UI toolbox ‘components’

Customizable environments

Tied into CMS, LiveWeb and web services

Gallery

Express

Watch

LiveWeb client

Standard Social Networking verbs Two-way APIs, Activity feeds Constructs like Events, Places and People Persistent, re-entrant Conversations #7 – Infrastructure Send a Message ADD as a Friend Synchronize Bookmark Join or Create Group Comment or Rate Tag or Categorize Follow, Subscribe to

Standard Social Networking verbs

Two-way APIs, Activity feeds

Constructs like Events, Places and People

Persistent, re-entrant Conversations

Send a Message

ADD as a Friend

Synchronize

Bookmark

Join or Create Group

Comment or Rate

Tag or Categorize

Follow, Subscribe to

#8 – Underlying Constructs People: ID Hub, profile pages (public/private), aggregated Social Graphs, privacy controls Media items, Content Posts, Permalinks Messages, Persistent Conversations Events, Places and Items Groups, Entities, Collections and Directories Tags and Categories Lots of kinds of Pages, with any kind of module Widgets: both going out and coming in External Accounts: synchronize, point to, update

People: ID Hub, profile pages (public/private), aggregated Social Graphs, privacy controls

Media items, Content Posts, Permalinks

Messages, Persistent Conversations

Events, Places and Items

Groups, Entities, Collections and Directories

Tags and Categories

Lots of kinds of Pages, with any kind of module

Widgets: both going out and coming in

External Accounts: synchronize, point to, update

Everybody has to make a living, so we need APIs and infrastructure to monetize Buying and selling all sorts of things Matching user profiles to…… Auctions, Listings, Transactions Monetize our attention VRM – vendor relationship marketing #9 – Marketplace

Everybody has to make a living, so we need APIs and infrastructure to monetize

Buying and selling all sorts of things

Matching user profiles to……

Auctions, Listings, Transactions

Monetize our attention

VRM – vendor relationship marketing

Identity oriented Content oriented Leverage real-time transport Mesh architecture Microcontent publish/subscribe Route posts to your preferred tool Master list of destinations and services #10 – Standards

Identity oriented

Content oriented

Leverage real-time transport

Mesh architecture

Microcontent publish/subscribe

Route posts to your preferred tool

Master list of destinations and services

I’m also proposing 2 new standards ReDirectThis Enables a universal ‘BlogThis’ button Route the post to your preferred tool OutputThis Manage a list of all the destinations and endpoints you’d like to publish to, route to, interact with, etc. No one owns the list Access the list from with your Express and Gallery tools

ReDirectThis

Enables a universal ‘BlogThis’ button

Route the post to your preferred tool

OutputThis

Manage a list of all the destinations and endpoints you’d like to publish to, route to, interact with, etc.

No one owns the list

Access the list from with your Express and Gallery tools

Routing content & pivoting conversations

Our Data Server A shared social graph server Used by celebs to swarm their social graphs into new services Aggregates account data and supports open standards Portable Contacts Acts as an Anchor and Pivot DNS-like backbone

A shared social graph server

Used by celebs to swarm their social graphs into new services

Aggregates account data and supports open standards

Portable Contacts

Acts as an Anchor and Pivot

DNS-like backbone

DNS-like backbone Imagine if there were 100 Twitters, Identi.ca, Pownce, Jaiku and Plurk And your account (and your followers) could aggregate across all the different instances No one vendor would dominate or control This approach should be taken for ALL infrastructure in the open mesh!

Imagine if there were 100 Twitters, Identi.ca,

Pownce, Jaiku and Plurk

And your account (and your followers) could aggregate across all the different instances

No one vendor would dominate or control

This approach should be taken for ALL infrastructure in the open mesh!

Build on Others RSS, Atom, XML-RPC OpenID, oAuth XMPP OpenSocial, Social Graph APIs LAMP, Mozilla Microformats, FOAF, OpenDD Portable Contacts

RSS, Atom, XML-RPC

OpenID, oAuth

XMPP

OpenSocial, Social Graph APIs

LAMP, Mozilla

Microformats, FOAF, OpenDD

Portable Contacts

Data Sharing Summits

How can we all contribute to help build? Each platform should mesh with all the other meshed platforms (eco-systems) The chaos of multiple markets, dimensions and platforms necessitates the open mesh We’re all the glue between the colliding BigCo tectonic plates This strategy plays well around the world Each personal mesh will mesh into all other meshes, have their own knowledge base(s)

Each platform should mesh with all the other meshed platforms (eco-systems)

The chaos of multiple markets, dimensions and platforms necessitates the open mesh

We’re all the glue between the colliding BigCo tectonic plates

This strategy plays well around the world

Each personal mesh will mesh into all other meshes, have their own knowledge base(s)

Conclusion Compelling User experiences is what it’s all about Our Data is for web celebs Underlying ID layers is where to connect to Persistent Conversations will arise Social features will be in all software The Cloud , persistent and structured content will enable new experiences

Compelling User experiences is what it’s all about

Our Data is for web celebs

Underlying ID layers is where to connect to

Persistent Conversations will arise

Social features will be in all software

The Cloud , persistent and structured content will enable new experiences

PeopleAggregator is the reference design Source code available Free to non-profits and government agencies Enterprise license available (with support) Also available via a ‘ PayAsYouGo ’ license Starting at $2,500 No support We also offer SaaS packages Can move to a license deal at any time Consulting, custom work available

Source code available

Free to non-profits and government agencies

Enterprise license available (with support)

Also available via a ‘ PayAsYouGo ’ license

Starting at $2,500

No support

We also offer SaaS packages

Can move to a license deal at any time

Consulting, custom work available

BBM is an International company