How to build a Digital City Multi-mania.be - Kortrijk May 19 th , 2009

Premiere Formerly “ How to build the Open Mesh ” Real-time, refined, tweaked, adjusted Collect feedback Simplified Made relevant to normal people

Formerly “ How to build the Open Mesh ”

Real-time, refined, tweaked, adjusted

Collect feedback

Simplified

Made relevant to

normal people

How to….. A blueprint Conceptual roadmap Here Cloud Computing There to

A blueprint

Conceptual roadmap

Digital City project Technology, System Integration and Content Focused on Tech Jobs and Local foods efforts Dashboard environment with built-in: Live Video Help Points system Tied to local events, content projects, job training Family Activities Virtuous Circle Produce Live Events and Content projects Pilot program = Northern Ohio regional alliance

Technology, System Integration and Content

Focused on Tech Jobs and Local foods efforts

Dashboard environment with built-in:

Live Video Help

Points system

Tied to local events, content projects, job training

Family Activities

Virtuous Circle

Produce Live Events and Content projects

Pilot program = Northern Ohio regional alliance

Engage and Learn Only by doing something Can someone really learn A new model for ‘Workforce Development’

Only by doing something

Can someone really learn

A new model for ‘Workforce Development’

Citizen Dashboards – for all Integrate Aggregate Customize

Integrate

Aggregate

Customize

Apps & Services Webcams, club cams, traffic cams, security cams Maps, GPS, mobile social networking Bus and Train schedule School, Hospital, Fire, Police services Fresh food market prices Weather, Tides, Sunset cams Federal, State, County, Municipality info Laws, regulations, forms, small biz info Pay taxes, fines Vote

Webcams, club cams, traffic cams, security cams

Maps, GPS, mobile social networking

Bus and Train schedule

School, Hospital, Fire, Police services

Fresh food market prices

Weather, Tides, Sunset cams

Federal, State, County, Municipality info

Laws, regulations, forms, small biz info

Pay taxes, fines

Vote

Digital City Content Seniors project History of the Region Help for small businesses Lead Poisoning Type2 Diabetes Unique characteristics of the region Akron = polymers Toledo = glass

Seniors project

History of the Region

Help for small businesses

Lead Poisoning

Type2 Diabetes

Unique characteristics of the region

Akron = polymers

Toledo = glass

Digital City marketplace Auctions Barter Listings Directories Travel Real Estate Businesses and Services directory Built-in delivery services

Auctions

Barter

Listings

Directories

Travel

Real Estate

Businesses and Services directory

Built-in delivery services

Keeping it real Make technology relevant to normal people Email Phone Social Network Music TV - Movies Photos Map “ Web pages”

Make technology relevant to normal people

Email

Phone

Social Network

Music

TV - Movies

Photos

Map

“ Web pages”

What is a Digital City? When cyberspace meets meatspace … and technology becomes transparent … and you don’t even know it’s there. “ Jack-in”

When cyberspace meets meatspace

… and technology becomes transparent

… and you don’t even know it’s there.

“ Jack-in”

What makes a GREAT Digital City? When services and content are persistent There all the time Available 24/7/365 – wherever you are As assessable as water, gas and electricity

When services and content are persistent

There all the time

Available 24/7/365 – wherever you are

As assessable as water, gas and electricity

We live in Chaos Very difficult to understand We ask our friends or family “Huh?” We help our friends and family We build on what we know We take advantage of the opportunities We grow ourselves, we help society

Very difficult to understand

We ask our friends or family “Huh?”

We help our friends and family

We build on what we know

We take advantage of the opportunities

We grow ourselves, we help society

Connecting humans together All software is about people So conceivably wherever you are – is which ‘digital city’ you are in The physical place connected to a virtual place Each person is a member of their own ‘distributed architecture’, the own ‘virtual city’ Connecting cyberspace to meatspace in their own context, relevant to THEM

All software is about people

So conceivably wherever you are – is which ‘digital city’ you are in

The physical place connected to a virtual place

Each person is a member of their own ‘distributed architecture’, the own ‘virtual city’

Connecting cyberspace to meatspace in their own context, relevant to THEM

Humans form the mesh That connects everything together: Place Community Services Content Events Family

That connects everything together:

Place

Community

Services

Content

Events

Family

A Digital City is the combination of: People – the citizens Access – Wifi, Wimax Serious gigabit bandwidth – for all Cloud services (storage, computing, distribution) Live Web (Twittter, IM, activity streams, video) Live Events, Recommendations, Opinions Applications + Services + Content = Solutions Solutions in context for each citizen = compelling experiences !

People – the citizens

Access – Wifi, Wimax

Serious gigabit bandwidth – for all

Cloud services (storage, computing, distribution)

Live Web (Twittter, IM, activity streams, video)

Live Events, Recommendations, Opinions

Applications + Services + Content = Solutions

Solutions in context for each citizen

= compelling experiences !

Software as infrastructure Features and services which are persistent And available – at all times Just like an ‘operating system’ Hardware, Bandwidth, Servers, Access Applications and Services Solutions, Compelling Experiences

Features and services which are persistent

And available – at all times

Just like an ‘operating system’

Bandwidth for all ->

Solutions Put technology to use Make it relevant If they build it – will they come? You can lead a horse to water, but will he drink? What’s the point of offering the software if no one uses it!

Put technology to use

Make it relevant

If they build it – will they come?

You can lead a horse to water, but will he drink?

What’s the point of offering the software if no one uses it!

Compelling experiences are what matters! Vendors, capitalism Friends and Family Users

Fulfilling the purpose of software Put it to good use Help change people’s lives Help feed people Help connect people together

Put it to good use

Help change people’s lives

Help feed people

Help connect people together

Software is NOT about making money Software can change the world Software is the new Rock & Roll Yes – we can make money from it But that’s not the most important thing about software

Software can change the world

Software is the new Rock & Roll

Yes – we can make money from it

But that’s not the most important thing about software

People All software is about people Loosely coupled relationships User’s identities must be controlled by THEM!

All software is about people

Loosely coupled relationships

User’s identities must be controlled by THEM!

Learning by Doing By building great on-line content projects By putting on live events which connect meatspace to cyberspace By getting over their fears of technology We create a new model for workforce training

By building great on-line content projects

By putting on live events which connect meatspace to cyberspace

By getting over their fears of technology

We create a new model for workforce training

The Open Stack Open standards for an Open Web

Open standards for an Open Web

Open is the new Black Exposing social graphs, activity streams and conversations via Open APIs Open platforms on which to build on Cloud computing commodization Widget channels Users control their own data Single sign-on, with privacy controls

Exposing social graphs, activity streams and conversations via Open APIs

Open platforms on which to build on

Cloud computing commodization

Widget channels

Users control their own data

Single sign-on, with privacy controls

Open Mesh is….. What happens when we connect the BigCo platforms together…. With our Open Stack The people united are the open mesh

What happens when we connect the BigCo platforms

together….

With our Open Stack

The people united are the open mesh

Building the Open Mesh Cooperating with your competition Working with whatever APIs you can find Supporting other’s standards All with the user’s best interests in heart

Cooperating with your competition

Working with whatever APIs you can find

Supporting other’s standards

All with the user’s best interests in heart

Finding things in common When everyone is doing it, make it a standard! Find common constructs and elements And at LEAST agree on common notions

When everyone is doing it, make it a standard!

Find common constructs and elements

And at LEAST agree on common notions

Loosely coupled standards RSS Activity Streams Musical Tastes: Last.fm Pandora iLike Webcam wall OPML

RSS

Activity Streams

Musical Tastes:

Last.fm

Pandora

iLike

Webcam wall

OPML

Tightly coupled experiences Watch TV together

Watch TV together

10 Tenets 1. Users , their ID, your personae – your friends Groups, Communities, People Your profile Your history Your stuff Your conversations All software is about people

1. Users , their ID, your personae – your friends

Groups, Communities, People

Your profile

Your history

Your stuff

Your conversations

All software is about

people

2. Persistent Content Everything is a URL: every photo, painting, illustration, drawing movie, animation, game all text, tags, books, magazines, letters All there, all the time, forever

Everything is a URL:

every photo, painting, illustration, drawing

movie, animation, game

all text, tags, books, magazines, letters

All there, all the time, forever

3. Structured Content People – who? Directories – what? Geo info – where? Events – when? Conversations – why? Reviews – how good? Comments Tags

People – who?

Directories – what?

Geo info – where?

Events – when?

Conversations – why?

Reviews – how good?

Comments

Tags

4. The Live Web Real-time conversations Webcams, Webcasts VideoConf, VideoMail Video Phonecalls VoIP

Real-time conversations

Webcams, Webcasts

VideoConf, VideoMail

Video Phonecalls

VoIP

5. New kinds of Tools Community built-in SaaS, Scalable, Help Outliner based: Edit all kinds of data Normalize accounts Create new dynamic General purpose Pers. Knowledge Base Multiple biz models Display all data types

Community built-in

SaaS, Scalable, Help

Outliner based:

Edit all kinds of data

Normalize accounts

Create new dynamic

General purpose

Pers. Knowledge Base

Multiple biz models

Display all data types

6. Dashboards Inter-changeable tools, modules and UIs Start page for all; individuals and entities Includes an outline – for distributed connectivity

Inter-changeable tools, modules and UIs

Start page for all; individuals and entities

Includes an outline – for distributed connectivity

7. Infrastructure Social Software Infrastructure

Social Software

Infrastructure

8. Constructs I - Configuration II - ID Hub III - Social Info IV - Feeds/Channels V - Access Privileges VI - Content VII - Media VIII - Modules IX - UI Elements

I - Configuration

II - ID Hub

III - Social Info

IV - Feeds/Channels

V - Access Privileges

VI - Content

VII - Media

VIII - Modules

IX - UI Elements

9. Marketplace We need lots of ways to make money, NOT just advertising! Open standards for eCommerce, ads, items Attention Trust

We need lots of ways to make money, NOT just advertising!

Open standards for eCommerce, ads, items

Attention Trust

Lots of ways to make money - 20% advertising - 20% on-demand content - movies, music, art, news, info - 17% eCommerce - selling stuff - 12% marketplace - long tail sales, auctions, listings - 8% cloud services - storage, persistent profiles, computing - 6% subscription fees - pay per month for premium features - 4% gaming, virtual worlds, experienced based fees - just fun - 3% tiered freemium services - ’software tools’ - - 3% contests, promotions, giveaways - 2% real estate related revenues - new ways to buy/sell homes - 2% travel related revenues - travel to where you’re going - 2% attention marketplace - users monetize themselves - 1% Misc.

- 20% advertising

- 20% on-demand content - movies, music, art, news, info

- 17% eCommerce - selling stuff

- 12% marketplace - long tail sales, auctions, listings

- 8% cloud services - storage, persistent profiles, computing

- 6% subscription fees - pay per month for premium features

- 4% gaming, virtual worlds, experienced based fees - just fun

- 3% tiered freemium services - ’software tools’ -

- 3% contests, promotions, giveaways

- 2% real estate related revenues - new ways to buy/sell homes

- 2% travel related revenues - travel to where you’re going

- 2% attention marketplace - users monetize themselves

- 1% Misc.

10. Standards Connecting it all together The glue that meshes us together People are hard at work

Connecting it all together

The glue that meshes us together

People are hard at work

What’s happening right now? Activity Streams OpenID UX improvements Show the value of being open – to vendors

Activity Streams

OpenID UX improvements

Show the value of being open – to vendors

What’s next? Two-way APIs Laconica acts as DNS-like backbone Underlying ID layers Growth in Health software All brands must become platforms

Two-way APIs

Laconica acts as DNS-like backbone

Underlying ID layers

Growth in

Health software

All brands must

become platforms

Two-way APIs Pull data out just as easily as Push data in Level playing field – two-way street

Pull data out just as easily as Push data in

Level playing field – two-way street

Principles of the Open Mesh Social features in ALL software Open: Standards Data Source Ideas Two-way APIs; tagged and scalable Distributed and widgetized International in scope Privacy, security, access controls Relevant and inclusive for all – affinities, ages, cultures, race, gender, locale, demographic

Social features in ALL software

Open:

Standards

Data

Source

Ideas

Two-way APIs; tagged and scalable

Distributed and widgetized

International in scope

Privacy, security, access controls

Relevant and inclusive for all – affinities, ages, cultures, race, gender, locale, demographic