the Digital City project and Jobs Using social media to generate Jobs

Three areas converging

Innovating Workforce Development Connecting Cyberspace to Meatspace Interactive Multimedia Content and Services Dashboard software and an Open Digital City Virtuous circle of volunteerism and training Sustainable Business Model

Connecting Cyberspace to Meatspace

Interactive Multimedia Content and Services

Dashboard software and an Open Digital City

Virtuous circle of volunteerism and training

Sustainable Business Model

On-line world connects to Real world Getting people comfortable with computers All jobs in the future will require tech skills Learning by doing If they can: play videogames use an ATM or remote control program their mobile phone

Getting people comfortable with computers

All jobs in the future will require tech skills

Learning by doing

If they can:

play videogames

use an ATM or remote control

program their mobile phone

Haves helping the Have Nots Volunteers operate Live Video Help Mentors intern Mentees Anyone can Volunteer for local events or organizations Everyone gets points Social media the vehicle

Volunteers operate Live Video Help

Mentors intern Mentees

Anyone can Volunteer for local events or organizations

Everyone gets points

Social media the vehicle

Free Dashboard software Social Networking Activity Streams Blogging Media Sharing Live Video Help Points Volunteerism Training Facebook Import Live Video Help

Social Networking

Activity Streams

Blogging

Media Sharing

Live Video Help

Points

Volunteerism

Training

Facebook Import

First we need to overcome a lot of resistance

… and get them to sign up!

Then we have to acclimate user’s to computers and social media

… and make them feel comfortable!

Then we have to get them to participate

… and have fun using computers!

Then we give them the option of choosing their own Job

… and hopefully it’s about something they enjoy!

What kind of jobs can we generate? Our own company: Digital City Mechanics Existing businesses in the region Lots of new Independent jobs Contractors Self Employed New job categories and more existing jobs!

Our own company: Digital City Mechanics

Existing businesses in the region

Lots of new Independent jobs

Contractors

Self Employed

New job categories and more existing jobs!

The DCP will create all sorts of jobs…

Associated with putting on Live Events

And Mentoring works really well

Multimedia encyclopedias are coming

The DCP will need LOTS of employees!

The Haves will help the Have Nots!

And we’ll make sure to cover Health!

We’ll do all sorts of viral marketing…

And teach you to run your own network

And feed yourself and your community

Everybody needs great sales people

And software dev skills are golden!

Running this whole system and promoting from within will be key.

A Day in the life of a Digital City

Sustainable Business Model 501c3 solicits funding from government and foundations Use the money 3:1 ways: Build out the MM Content and Services Train workers in the skills necessary to do that Create and maintain Open Digital City platform

501c3 solicits funding from government and foundations

Use the money 3:1 ways:

Build out the MM Content and Services

Train workers in the skills necessary to do that

Create and maintain Open Digital City platform

Software as infrastructure Dashboard is persistent, throughout the region Sits on top of hw, bandwidth, access, machines Open Source for any software developer to use Open Data, Open Services, User utilities Hardware, Bandwidth, Servers, Access Applications and Services Solutions, Compelling Experiences

Dashboard is persistent, throughout the region

Sits on top of hw, bandwidth, access, machines

Open Source for any software developer to use

Open Data, Open Services, User utilities

Wikipedia is bricks & mortar Text + Photos Community creation Web links 3M entries But traditional style of knowledge and education

Text + Photos

Community creation

Web links

3M entries

But traditional style of knowledge and education

Multimedia Encyclopedias All information, knowledge and education will be done via on-line interactive multimedia Animated charts, exploded diagrams, simulations, visualizations, videos Videogames for kids Simulations for teens Drag and Drop applications for adults

All information, knowledge and education will be done via on-line interactive multimedia

Animated charts, exploded diagrams, simulations, visualizations, videos

Videogames for kids

Simulations for teens

Drag and Drop applications for adults

If they won’t pay…. For the NYTimes… For movies and TV shows… For music… Then who’s going to pay for our interactive multimedia encyclopedias?

For the NYTimes…

For movies and TV shows…

For music…

Then who’s going to pay for our interactive multimedia encyclopedias?

The answer is… Each Government has it’s own hot buttons Each Foundation has an area of focus Every Brand has a topic or area of expertise Permanent on-line multimedia content and services will be paid for by governments , foundations and brands who will wish to have THEIR name associated with this content

Each Government has it’s own hot buttons

Each Foundation has an area of focus

Every Brand has a topic or area of expertise

Permanent on-line multimedia content and services will be paid for by governments , foundations and brands who will wish to have THEIR name associated with this content

Open Platform Architecture OneCommunity HW & Bandwidth Social Media Dashboard Ex-Auto Workers retrained Digital Bureaus Software Infrastructure Sr. Nurses get comfortable Welfare Moms learn a trade Dis-enfranchised motivated Training, Internships Volunteerism Points Live Events

Digital Bureaus Where anyone can come to learn a new job skill Focal point of the project Live Video Help bank of operators Tied to local community efforts Live events staged Managers and trainers help trainees 20 employees, 100 trainees $75k per month per bureau (node)

Where anyone can come to learn a new job skill

Focal point of the project

Live Video Help bank of operators

Tied to local community efforts

Live events staged

Managers and trainers help trainees

20 employees, 100 trainees

$75k per month per bureau (node)

Distributed Environment Each bureau (node) focuses on local issues, events, populace, businesses, history Experts (Haves) volunteer their help – from anywhere – to the Trainees (Have Nots) An open platform of software infrastructure is offered to software developers – to build new kinds of solutions on top of that platform

Each bureau (node) focuses on local issues, events, populace, businesses, history

Experts (Haves) volunteer their help – from anywhere – to the Trainees (Have Nots)

An open platform of software infrastructure is offered to software developers – to build new kinds of solutions on top of that platform

How many jobs over 5 years New jobs at Digital City Mechanics (DCM): ’ 10=45 ’11=135 ’12=450 ’13=1,250 ’14= 3,500 New jobs at existing companies ’ 10=100 ’11=200 ’12=400 ’13=900 ’14= 2,800 More existing jobs: DCM ’10=16 ’11=40 ’12=85 ’13=170 ’14= 240 Existing companies ’10=100 ’11=250 ’12=400 ’13=1,000 ’14= 4,000 Independent Jobs ’ 10=225 ’11=860 ’12=1,300 ’13=2,800 ’14= 5,000

New jobs at Digital City Mechanics (DCM):

’ 10=45 ’11=135 ’12=450 ’13=1,250 ’14= 3,500

New jobs at existing companies

’ 10=100 ’11=200 ’12=400 ’13=900 ’14= 2,800

More existing jobs:

DCM ’10=16 ’11=40 ’12=85 ’13=170 ’14= 240

Existing companies ’10=100 ’11=250 ’12=400 ’13=1,000 ’14= 4,000

Independent Jobs

’ 10=225 ’11=860 ’12=1,300 ’13=2,800 ’14= 5,000

Just arrived Partnering with CWRU, Purdue, Univ of Akron Youngstown Business Incubator portfolio Digital City summit in Amsterdam Sept. 23-25 More than just creative jobs Test in Kokomo, Warren and Flint Teaching class at Case – EECS 396 All lectures on-line: Courseware.case.edu

Partnering with CWRU, Purdue, Univ of Akron

Youngstown Business Incubator portfolio

Digital City summit in Amsterdam Sept. 23-25

More than just creative jobs

Test in Kokomo, Warren and Flint

Teaching class at Case – EECS 396

All lectures on-line:

Courseware.case.edu