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Building digital cities in Italia
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Building digital cities in Italia


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This is the preso I will give this week in Trieste, Italy.

This is the preso I will give this week in Trieste, Italy.

Published in: Education, Technology, Business

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  • 1. Constructing the Digital City Costruzione della Città Digitale di Marc Canter CEO di Digital City Mechanics
  • 2. Jobs aren’t what they used to be… Jobs non sono più quelli di essere ...• Can’t create enough NEW Jobs fast enough• Old model = 40 hours, go to office• New model = freelance, work at home, virtual• Computers are new hammer or screwdriver• How many freelancers?
  • 3. Hi-tech industry doesn’t care Hi-tech non si interessa• Digital Divide is not just solved by: – Free laptops, Net access and MS Office classes• Digital Divide is really about: – Fear of computers, Fear of change• Solution: – Get people to feel COMFORTABLE using computers as their tools to make a living – Jobs for NORMAL people! NOW!
  • 4. A System to create Jobs un sistema per creare lavoro• Hybrid of Technology and Sociology: – Community engagement – Sponsored projects – Open Software Platform• Don’t just offer the tools, make sure they USE the tools!• Normal people get value from on-line tech• Reoccurring, sustainable model
  • 5. Simultaneous execution Realizzazione simultanea• Meta – A worldwide system, mothership has the I.P.• Entrepreneurial – A local subsidiary in a city or region• Community – Projects – Specific projects that pay for the Jobs• Individual – How it effects each person
  • 6. Disseminating Educational Methodology Diffondere metodologia educativa
  • 7. New kind of workforce training Nuovo tipo di formazione della forza lavoro• Provide Intermediate and Advanced courses – Pick up where beginning classes leave off• Create local cyber-savvy workforce• ONLY work with the best and brightest!
  • 8. 3 kinds of workers on one Project 3 tipi di lavoratori su un progetto• Professionals – Lead project, mentor those below• College educated, under-employed – Get a chance to put their skills – to work• Un-employed, Students, Interns – A chance at a good job – which they’ll enjoy
  • 9. 3 sources of funding 3 fonti di finanziamento• Government, Foundations – Altruistic workforce training – Make government money more efficient• Sponsored Projects – By “socially conscious enterprises”• Platform revenues – Investment into the Platform and company
  • 10. Lots of Revenue opportunities Un sacco di opportunità di guadagno• Viral marketing campaigns – for hire• Premium subscriptions• Marketplace %• Additional Video Help time• Personal Cloud services• Data Mining• Upsell media and webmercial services• SWAG, Event tickets
  • 11. Bridge Disconnect between Government and it’s Citizens Ponte di scollamento tra governo e dei suoi Cittadini• New PPP (Public-Private Partnerships) model• Involve Citizens in many ways• Provide REAL value and benefits• Create JOBS for NORMAL people!
  • 12. An integrated system New methodology – uses on-line tools and points Video Nuova metodologia - utilizza strumenti Help Desk on-line e punti Workshops Education Internships PointsFocus su competenzeimmateriali necessarie On-line skillsper i liberi lavoratori Focus on intangible skills needed for freelance workers
  • 13. An integrated systemAll projects sponsored Interns placed into Learn by doingby local brands on-going projects Imparare facendo Biz Videos Directory Projects Education Games Sites Visualizations Train Trainers to Train Insegnare agli insegnanti di insegnare
  • 14. An integrated system Costruire la Build trust in the fiducia nei neighborhoods quartieriCitizens clusteraround Projectsand Events Marketplace Tech Support Community Projects Education Engagement Live events - “Content” - Citizens support - Provide free tech support channels flow new ways of learning to community orgs - Trickle down effect - Support individual freelancers
  • 15. An integrated system Channels Aggregate:All activity - Content Social Medialeverages freeopen on-line - People Help deskplatform - Services Marketplace Biz Directory Tutte le attività sfrutta la piattaforma gratuita aperta online Community Projects Education Engagement Platform
  • 16. An integrated system Un sistema integrato Entrepreneurial - Jobs CommunityProjects Education Engagement Platform
  • 17. Open Software Infrastructure platform Software Infrastruttura• Built-in training curriculum• Real-time Video Help• Community Activity streams• Online marketplace, Job board• Community Timeline• Community Media Channels
  • 18. Balance between Altruistic & For-profit Equilibrio di altruismo e di for-profit• Free Community Engagement programs – Workforce training and Paid Internships – Live events and Senior Citizen interviews – Multimedia newsletters – Entrepreneurial activities• Free On-line services: – 24/7 Video Help – On-line Marketplace and Business Directory – Community Tech Support
  • 19. Lots of Multimedia projects Molte di progetti multimediali• Apps, Games, Promotions• Simulations, Visualizations• Business Directory Webmercials• Interactive Encyclopedias
  • 20. ROI model: Digital City market• Pick up where HW Infrastructure leaves off• Market currently $14B a year – Broadband Infrastructure – Smartgrid – Security cameras – N.O.C.s• Market estimated to grow to $50B+ by 2016• We show what to do WITH the bandwidth
  • 21. The Business of “Digital Economy Ecosystems”• Entrepreneurial culture• Online job market• Not just for companies, but individuals• Support Independent workers, freelancers• Collaboration, Communication, Commerce
  • 22. Digitale Citta projecto in Trieste • Utilizzato a banda larga di Telecom Italia • Ha lavorato con il Sindaco Illy • Integrated, rich media UI design
  • 23. Built on AJAX - 6 years before AJAX Focused on family computing
  • 24. Profile pages, Multiple personae
  • 25. QTVR Shopping, Seniors interfacesEmbedded Apps
  • 26. Real-time Video cams - in Clubs