Building digital cities in Italia

Constructing the Digital City Costruzione della Città Digitale di Marc Canter CEO di Digital City Mechanics

Jobs aren’t what they used to be… Jobs non sono più quelli di essere ...• Can’t create enough NEW Jobs fast enough• Old model = 40 hours, go to office• New model = freelance, work at home, virtual• Computers are new hammer or screwdriver• How many freelancers?

Hi-tech industry doesn’t care Hi-tech non si interessa• Digital Divide is not just solved by: – Free laptops, Net access and MS Office classes• Digital Divide is really about: – Fear of computers, Fear of change• Solution: – Get people to feel COMFORTABLE using computers as their tools to make a living – Jobs for NORMAL people! NOW!

A System to create Jobs un sistema per creare lavoro• Hybrid of Technology and Sociology: – Community engagement – Sponsored projects – Open Software Platform• Don’t just offer the tools, make sure they USE the tools!• Normal people get value from on-line tech• Reoccurring, sustainable model

Simultaneous execution Realizzazione simultanea• Meta – A worldwide system, mothership has the I.P.• Entrepreneurial – A local subsidiary in a city or region• Community – Projects – Specific projects that pay for the Jobs• Individual – How it effects each person

Disseminating Educational Methodology Diffondere metodologia educativa

New kind of workforce training Nuovo tipo di formazione della forza lavoro• Provide Intermediate and Advanced courses – Pick up where beginning classes leave off• Create local cyber-savvy workforce• ONLY work with the best and brightest!

3 kinds of workers on one Project 3 tipi di lavoratori su un progetto• Professionals – Lead project, mentor those below• College educated, under-employed – Get a chance to put their skills – to work• Un-employed, Students, Interns – A chance at a good job – which they’ll enjoy

3 sources of funding 3 fonti di finanziamento• Government, Foundations – Altruistic workforce training – Make government money more efficient• Sponsored Projects – By “socially conscious enterprises”• Platform revenues – Investment into the Platform and company

Lots of Revenue opportunities Un sacco di opportunità di guadagno• Viral marketing campaigns – for hire• Premium subscriptions• Marketplace %• Additional Video Help time• Personal Cloud services• Data Mining• Upsell media and webmercial services• SWAG, Event tickets

Bridge Disconnect between Government and it’s Citizens Ponte di scollamento tra governo e dei suoi Cittadini• New PPP (Public-Private Partnerships) model• Involve Citizens in many ways• Provide REAL value and benefits• Create JOBS for NORMAL people!

An integrated system New methodology – uses on-line tools and points Video Nuova metodologia - utilizza strumenti Help Desk on-line e punti Workshops Education Internships PointsFocus su competenzeimmateriali necessarie On-line skillsper i liberi lavoratori Focus on intangible skills needed for freelance workers

An integrated systemAll projects sponsored Interns placed into Learn by doingby local brands on-going projects Imparare facendo Biz Videos Directory Projects Education Games Sites Visualizations Train Trainers to Train Insegnare agli insegnanti di insegnare

An integrated system Costruire la Build trust in the fiducia nei neighborhoods quartieriCitizens clusteraround Projectsand Events Marketplace Tech Support Community Projects Education Engagement Live events - “Content” - Citizens support - Provide free tech support channels flow new ways of learning to community orgs - Trickle down effect - Support individual freelancers

An integrated system Channels Aggregate:All activity - Content Social Medialeverages freeopen on-line - People Help deskplatform - Services Marketplace Biz Directory Tutte le attività sfrutta la piattaforma gratuita aperta online Community Projects Education Engagement Platform

An integrated system Un sistema integrato Entrepreneurial - Jobs CommunityProjects Education Engagement Platform

Open Software Infrastructure platform Software Infrastruttura• Built-in training curriculum• Real-time Video Help• Community Activity streams• Online marketplace, Job board• Community Timeline• Community Media Channels

Balance between Altruistic & For-profit Equilibrio di altruismo e di for-profit• Free Community Engagement programs – Workforce training and Paid Internships – Live events and Senior Citizen interviews – Multimedia newsletters – Entrepreneurial activities• Free On-line services: – 24/7 Video Help – On-line Marketplace and Business Directory – Community Tech Support

Lots of Multimedia projects Molte di progetti multimediali• Apps, Games, Promotions• Simulations, Visualizations• Business Directory Webmercials• Interactive Encyclopedias

ROI model: Digital City market• Pick up where HW Infrastructure leaves off• Market currently $14B a year – Broadband Infrastructure – Smartgrid – Security cameras – N.O.C.s• Market estimated to grow to $50B+ by 2016• We show what to do WITH the bandwidth

The Business of “Digital Economy Ecosystems”• Entrepreneurial culture• Online job market• Not just for companies, but individuals• Support Independent workers, freelancers• Collaboration, Communication, Commerce

Digitale Citta projecto in Trieste • Utilizzato a banda larga di Telecom Italia • Ha lavorato con il Sindaco Illy • Integrated, rich media UI design

Built on AJAX - 6 years before AJAX Focused on family computing

Profile pages, Multiple personae

QTVR Shopping, Seniors interfacesEmbedded Apps

Real-time Video cams - in Clubs

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Building digital cities in Italia

by Marc Canter on Jun 18, 2012

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