Big Idea For Ex Auto Workers

Big Idea for ex-Auto Workers
The Digital City project
Innovating workforce development

Use Social Media
Get ex-auto workers to be feel comfortable using computers
Match ‘Haves’ to ‘Have nots’
Train new job skills while using the software
Connect the on-line world to the real world

Three areas converging

Assumptions
All jobs of the future will require basic tech skills – it’s the new screwdriver or hammer
Certified training or traditional education is not needed for many of these jobs
Learning by Doing – is the preferred way
Once workers are comfortable……
WORKFORCEDEVELOPMENT

Become comfortable with computers
Acclimate to using a keyboard and mouse
Join our ‘social media dashboard’
Discover live video Help, ask anything you wish
Volunteer for local events
Earn points
Join a community

Choose your next job
Select from a wide range of jobs and activities
Get matched to a master expert in that job skill
Engage yourself in the community of like minded ex-auto workers – become part of the 9%
Add a friend, Join or Create Groups
Join or Create Conversations
Immerse yourself in local events, volunteer tasks
Learn by doing….

Virtuous Circle of Social Media
Acclimate/Invite In
Intern
Help Others
Get a job you like!

Wide range of Job Skills to learn
Producing on-line multimedia content
Urban Farming, local foods
Health, wellness, medical records digitizing
Local live events
Business Directory of local stores, services, contractors and independents
Interview Senior citizens
Using computers and hand held devices

Sustainable Model
Utilize Government and Foundation funding to:

Pay for the multimedia content and job activities
Train workers in the job skills necessary to produce that content and do those activities using computers
Build out an open platform software infrastructure

Digital Bureaus
Where anyone can come to learn a new job skill
Focal point of the project
Live Video Help bank of operators
Tied to local community efforts
Live events staged
Managers and trainers help trainees
20 employees, 100 trainees
$75k per month per bureau (node)

Wikipedia is bricks & mortar
Text + Photos
Community creation
Web links
2.5M entries
But traditional style of knowledge and education
ON-LINE INTERACTIVE MULTIMEDIA

Multimedia Encyclopedias
All information, knowledge and education will be done via on-line interactive multimedia
Animated charts, exploded diagrams, simulations, visualizations, videos
Videogames for kids
Simulations for teens
Drag and Drop applications for adults

If they won’t pay….
For the NYTimes…
For movies and TV shows…
For music…
Then who’s going to pay for our interactive multimedia encyclopedias?

The answer is…
Each Government has it’s own hot buttons
Each Foundation has an area of focus
Every Brand has a topic or area of expertise
Permanent on-line multimedia content and services will be paid for by governments, foundations and brands who will wish to have THEIR name associated with this content

Open Platform Architecture
Ex-Auto Workers retrained
Sr. Nurses
get comfortable
Welfare
Moms
learn a trade
Dis-enfranchised
motivated
Training,
Internships
Volunteerism
Points
Live
Events
Social Media Dashboard
Software Infrastructure
OneCommunity HW & Bandwidth
Digital
Bureaus
OPEN DIGITAL CITY SOFTWARE INFRASTRUCTURE PLATFORM

Distributed Environment
Each bureau (node) focuses on local issues, events, populace, businesses, history
Experts (Haves) volunteer their help – from anywhere – to the Trainees (Have Nots)
An open platform of software infrastructure is offered to software developers – to build new kinds of solutions on top of that platform

Free Dashboard software
Social Networking
Activity Streams
Blogging
Media Sharing
Live Video Help
Points
Volunteerism
Training
Facebook Import

A distributed regional architecture

Day in the life of an ex-Auto Worker

How?
Meet Marc Canter
Co-Founder of Macromedia
Leading open web advocate
25+ years building software
Teaching at CWRU “How to build a Digital City?”
CEO, Digital City Mechanics
Acting head of a new Regional Alliance Institute

Conclusion
Help innovate workforce development
And use the same money to build out interactive multimedia content and services
And create an open Digital City platform
Hybrid 501c3 – for-profit partnership
Shovel ready = 1st results in 4 months