World Of the Web Guidelines for Advertisers

Slide 1:‘Word of the web guidelines for advertisers’ Understanding trends and monetising social networks

Slide 2:Microsoft Digital Advertising Who uses social networks? Solutions commissioned international Top level findings include: All social networks attract different users so you cannot qualitative research1 and European • Social networkers trust their community: adopt a ‘one profile fits all’ mentality. Instead,people quantitative research2 to understand 64% of European social networkers will visit exhibit different types of behaviour, depending on