A Lasting Impression

Slide 3: “Time is being created that didn’t exist before.” ~farfar, Stockholm, Sweden

Slide 12: Media 90 years ago Radio Print

Slide 13: Media 60 years ago TV Radio Print

Slide 14: Media 30 years ago Radio Print Broadcast and Cable TV

Slide 15: Media 10 years ago Digital: banners and text Radio Print Broadcast and Cable TV

Slide 16: Media yesterday Display Text Links Radio Micro-sites Video Advertising Rich Media In-Game Ads Print IPTV Mobile Ads Social Networking Ad-funded apps Broadcast and Cable TV

Slide 17: Media tomorrow Display Broadcast and Digital Radio Text Links Micro-sites Video Advertising Print and Reusable Paper Rich Media In-Game Ads IPTV Mobile Ads Social Networking Ad-funded apps User Generated Pre-Roll Micro-sites Video Advertising Rich Media Interactive Video 5 second spot Mobile Video Ads Portable Media Ads Ad-funded OS Digital Product Placement Broadcast and IPTV

Slide 18: We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. Don't let yourself be lulled into inaction.

Slide 23: The best way to predict the future is to invent it. ~Alan Kay Technology Guru