TwitterHow your organisation can make 140 characters work for you#begoodbesocialMarc Bowkerwww.about.me/marcbowker
Twitter has revolutionised the way we interact online. It has made us used to communicating in real time.
What we’ll cover today • Where to start with Twitter • The Twitter lingo • Finding your feet • What to tweet • Potential i...
Where to start • Use a simple or memorable user name, eg. @marcbowker • No egg – upload a picture • Complete your details ...
The Twitter lingo @reply: a comment directed at somebody, but beware it’s is public!
The Twitter lingo DM: a direct message. A private message to another user that only they will see.
The Twitter lingo  RT: a retweet. Essentially you like a post so much that you have to share it with your followers.
The Twitter lingo Hash tags: words prefixed with a # which help track conversations on a particular topic like #begoodbeso...
Finding your feet • Who do you want to talk to? • Will you apply a casual and friendly approach? • How often will you twee...
What to tweet • Interesting content from your organisation      • photos      • videos      • blogs and news      • events...
Potential issues • Criticism, don’t take it personally • Differing views, be accepting • Slow responses • Broadcasting • N...
Twitter tools • Twitter.com • Mobile apps such as Twitter and Tweetie • Tweetdeck • Hootsuite
Remember, your potential donors and supporters are on Twitter. Start conversations and build a         Relationship with t...
Now it’s your turn • Split into groups of four • Choose one of your organisations • Plan a Twitter strategy for six months...
My top tips • Don’t just broadcast information about your   organisation, be human. Talk to people as you would face to fa...
Thank you for listening Keep up with the conversation on Twitter #begoodbesocial And on Facebook www.facebook.com/begoodbe...
How your organisation can make 140 characters work for you
How your organisation can make 140 characters work for you
How your organisation can make 140 characters work for you
How your organisation can make 140 characters work for you
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How your organisation can make 140 characters work for you

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This presentation was delivered at Social Media for Social Good in Glasgow on 26 April 2012.

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How your organisation can make 140 characters work for you

  1. 1. TwitterHow your organisation can make 140 characters work for you#begoodbesocialMarc Bowkerwww.about.me/marcbowker
  2. 2. Twitter has revolutionised the way we interact online. It has made us used to communicating in real time.
  3. 3. What we’ll cover today • Where to start with Twitter • The Twitter lingo • Finding your feet • What to tweet • Potential issues • Twitter tools
  4. 4. Where to start • Use a simple or memorable user name, eg. @marcbowker • No egg – upload a picture • Complete your details • Once you’ve done that, Twitter is simple (sort of) and the only way to learn is to jump straight in and find your voice • Follow people you know, look at who they’re following and follow those you like
  5. 5. The Twitter lingo @reply: a comment directed at somebody, but beware it’s is public!
  6. 6. The Twitter lingo DM: a direct message. A private message to another user that only they will see.
  7. 7. The Twitter lingo RT: a retweet. Essentially you like a post so much that you have to share it with your followers.
  8. 8. The Twitter lingo Hash tags: words prefixed with a # which help track conversations on a particular topic like #begoodbesocial
  9. 9. Finding your feet • Who do you want to talk to? • Will you apply a casual and friendly approach? • How often will you tweet? • Make an effort to reply to all comments • Don’t have auto-DMs for new follows • You don’t need to follow everyone back
  10. 10. What to tweet • Interesting content from your organisation • photos • videos • blogs and news • events • campaign actions • Ask questions and engage • Knowledge share with other organisations
  11. 11. Potential issues • Criticism, don’t take it personally • Differing views, be accepting • Slow responses • Broadcasting • Never sharing content • Criticising others, don’t do it
  12. 12. Twitter tools • Twitter.com • Mobile apps such as Twitter and Tweetie • Tweetdeck • Hootsuite
  13. 13. Remember, your potential donors and supporters are on Twitter. Start conversations and build a Relationship with them today.
  14. 14. Now it’s your turn • Split into groups of four • Choose one of your organisations • Plan a Twitter strategy for six months • how will you encourage staff to tweet? • how will you sustain this over time? • how will you measure impact? • will you create a social media policy? • what tools will you use to monitor Twitter conversations? • how often will you tweet?
  15. 15. My top tips • Don’t just broadcast information about your organisation, be human. Talk to people as you would face to face • Always think before you tweet: • can you provide a link • can you include a photo/video • what can you do to make the tweet really work hard for you? • Be honest, tell people you’re new to Twitter • Set follower targets: 100, 500, 1000 • Set up lists
  16. 16. Thank you for listening Keep up with the conversation on Twitter #begoodbesocial And on Facebook www.facebook.com/begoodbesocial Need more help/guidance? You can find me here: @marcbowker www.about.me/marcbowker marcbowker@gmail.com

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