JWT Creative workshop
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JWT Creative workshop

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JWT Creative workshop JWT Creative workshop Presentation Transcript

  • 48h Creative Workshop London, 18 th – 20 th May 2010 MA Advertising Creative assessment: Mark Campion & Adam Collins
  • You are given a brand/product. Be creative
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  • We have to eat every day. The thing is that we do not have lot of time and we end up eating quickly and always the same…
  • So at the end of the day, eating is something else to be crossed of the list of things to do. But we people like different tastes and creative cuisines… here is where Philadelphia takes part…
  • Philadelphia’s website offers more than 470 easy to cook recipes. That shows nowadays brand’s inspirational aim to be seen as a solution for creative cuisine…
  • Creativity is in Philadelphia. By looking at a Philadelphia pot from birds view, we realize it is like a blank canvas. Freighting and inspirational at the same time. It is a challenge up to be a culinary piece of art. So Philadelphia enables us to experiment with creativity.
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  • Philadelphia owns all white spaces around you
  • The idea is not just to sponsor all obvious white spaces…
  • … but it goes further. We want to inspire people to do the impossible and be creative in any white space.
  • … we want them to experiment the endless possibilities of white space…
  • That is why we propose to create an iPhone App based on augmented reality
  • The Philadelphia App enables you to see the potential of any white space you come across
  • The App offers several options to fill the white space. All that aimed to spread creativity through a Philadelphia experience
  • Google maps and facebook will be perfectly connected to this app and anybody will be able to share their creativity with their friends
  • Moreover, with an account at Philadelphia website you will be able to leave a personalized messages to a loved person in a lovely white space. Whit this campaign Philadelphia takes one step further and leaves the kitchen. Therefore, our target audience will associate Philadelphia with a solution for creative moments.
  • Because Philadelphia inspirational power has no limits
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