Activision
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Activision

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Activision Activision Presentation Transcript

  • The 3rd leading video-game company in the world, Activision, publishes license games using the momentum of new cinema blockbusters. However, every new game requires its own new marketing expenses. The fact is that consumers who play one specific game, won’t know about other releases. Today, the brand Activision per se is not a connector of games.
  • When consumers get engaged in a video-game they are highly thrilled by certain universe and adventure. However, when they complete the game they feel a little hole in their life and want to find a new one.
  • Consumers are fans of the universe, characters, adventure… of a specific movie and game. They can be loyal to Age Age but not Spiderman.
  • Help players discover new games inside the universe of the game they already love by bringing in new universes and heroes.
  • The game of heroes. An online game/platform that gets constantly updated with new characters, levels, weapons and rewards from every other new Activision’s release.
  • Each new Activision release (Ice Age, in this case) brings a new experience to the game
  • New challenges New heroes New hidden powers New paths
  • Limited energy per day The game is based on the principle of never ending adventure through different Activision universes. The further you explore, the more points you earn.
  • Points can be exchanged in the Activision Store by: • New powers, life and customisations for your character in the Game of Heroes. • And also DLC Codes to improve your real video games, demos to try new releases, or even discounts for goodies and actual video games.
  • Any novelty on the game is published on the Facebook Page, becoming this the main promotional platform.
  • Thanks to the gamification of a CRM platform, Activision gets ahead of the market with a solid strategy that continually brings a growth in brand loyalty, content creation and consumer engagement across all license games.