The 3rd leading video-game company in the
world, Activision, publishes license games using
the momentum of new cinema blockbusters.
However, every new game requires its own new
marketing expenses. The fact is that consumers
who play one specific game, won’t know about
other releases. Today, the brand Activision per
se is not a connector of games.
When consumers get engaged in a video-game
they are highly thrilled by certain universe and
adventure. However, when they complete the
game they feel a little hole in their life and want
to find a new one.
Consumers are fans of the universe, characters,
adventure… of a specific movie and game. They
can be loyal to Age Age but not Spiderman.
Help players discover new games inside the
universe of the game they already love by
bringing in new universes and heroes.
The game of heroes. An online game/platform
that gets constantly updated with new
characters, levels, weapons and rewards from
every other new Activision’s release.
Each new Activision
release (Ice Age, in this
case) brings a new
experience to the game
Limited energy per day
The game is based on the
principle of never ending
universes. The further
you explore, the more
points you earn.
Points can be exchanged
in the Activision Store by:
New powers, life and
your character in the
Game of Heroes.
And also DLC Codes
to improve your real
video games, demos
to try new releases,
or even discounts for
goodies and actual
Any novelty on the game is
published on the Facebook
Page, becoming this the
main promotional platform.
Thanks to the gamification of a CRM platform,
Activision gets ahead of the market with a solid
strategy that continually brings a growth in
brand loyalty, content creation and consumer
engagement across all license games.