Food & Fuel Certificate Program by PracticalIncentives.com

FOOD & FUEL CERTIFICATE PROGRAM
Offer Food & Fuel Certificates to attract and retain customers.
For more information please contact our office at: 866-300-3636
www.PracticalIncentives.com
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Food & Fuel Reward Certificates
Use In The U.S.A. and Canada too!
Increase Traffic | Build New Business
Drive Sales | Create Customer Loyalty
"I sold $18,758 worth of furniture on 11 fuel certificates! This program works!"
- Russell R. – Furniture Store Owner

CURRENT SITUATION
BUSINESS OWNERS NEED S-O-L-U-T-I-O-N-S!!
Businesses are facing shrinking consumer markets with less money to spend. Traditional advertising is not enough to increase sales and customer loyalty.
Cost-efficient solutions
are not readily available.
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CONSUMERS NEED R-E-L-I-E-F!!
American and Canadian consumers are feeling great pain at the food store and fuel pump, with rising prices and less money to spend in a struggling economy.
Consumers want and expect more value for their dollar.
Traditional “Sales” marketing tactics such as “offering a percentage off” are not as effective as they once were.
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• Introducing the S-O-L-U-T-I-O-N and the R-E-L-I-E-F!
Food & Fuel
Reward Certificates!
• Offer Food & Fuel to attract and retain customers.

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OPPORTUNITY
Convert our current bad economic situation into an OPPORTUNITY for your business.
Virtually all businesses are offering “similar” or the “same old” incentives to ATTRACTCUSTOMERS.
Stand Out from your competitors - Include FOOD& FUEL Certificates in your marketing.
By offering FOOD& FUEL Certificates YOU and YOUR BUSINESS will be the heroes in your community!
Our Certificates can be used at ANY food store or gas station and the redemption process is SIMPLE.
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OPPORTUNITY
Traditional advertising (print, radio, TV, direct mail), although essential in today's competitive business environment, doesn't guarantee customers will spend money with you. Food & Fuel Reward Certificates do!
Promote your business, generate new customers with an incentive that is…
NEEDED and USED by ALL: FOOD& FUEL
GIVE a reason for repeat visits and sales.
Get the advantage, be the FIRST in your industry to offer this great incentive.

food & fuel CERTIFICATE PROGRAM
OPPORTUNITY
Food& Fuel Reward Certificates are an 'incentive-based' catalyst that work in tandem with your existing advertising strategy to increase the number of customers who not only visit your business, but come in with open wallets. You decide what they need to do to get the incentive.
Food & Fuel Certificates have a higher perceived value and likely cost less than other incentives you’re using.
Food & Fuel Certificates offer a legitimate way for consumers to get back some or even all of the money they spend with you – that’s powerful!
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OPPORTUNITY
Super-charge your marketing efforts by giving customers an excellent reason to visit your business now. Offer them Foodor Fuel Reward Certificates, redeemable for $100, $150, $200, $250, $300, $400, $500 or $600 of foodor fuel certificates as a reward for fulfilling the purchasing criteria you determine. (These certificates are now available in Spanish).

How much is it worth to get a buyer for...
• $1000 worth of furniture, mattresses, or appliances?• A new or used-car from your auto dealership lot?• A set of $500 tires?• Monthly lawn care or treatment services?
• A new water softener or water treatment system?• ..._____________________ (fill in blank with your
product or service)!
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Truth is, Food& Fuel Certificates will likely cost you LESS THAN YOU'RE SPENDING RIGHT NOW TO GET RESULTS AND WORK 5X BETTER!
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PROPOSAL / EXAMPLES
CONCEPT: Offer your customers an incentive to visit you, to make an appointment, to re-visit you or to buy from you using a free fuel certificate from $100 to $600 at a fraction of that cost to you.
Example: Come to Anderson Ford this Saturday, take a test drive and get a FUELCertificate for $100.
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MORE EXAMPLES
One day sale. Save 25% and get $300 in FOODwith the purchase of any Loveseat or Sofa.
$100 FOOD Gift Card with any $250 purchase or more.
Need a new computer? Buy a new 17” laptop for only $750 and receive $500 in FUEL!
There is an endless stream of examples.
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Case Study #1
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A car dealership in New York ordered 700 fuel certificates to try as incentives to test drive and buy their cars. They sent out direct mail along with a simple ad in the local newspaper advertising a weekend event.
At 5:00 a.m. on the morning of the event they had people lined up at the door. They placed an emergency phone call to get more fuel certificates so they could make it through the weekend. This dealer owns five dealerships and the campaign worked so well that they are now ordering 5,000 free fuel certificates per month.

Case Study #2
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A vacuum cleaner sales company wanted to offer something to potential customers in order to do in-home demonstrations. At first they were skeptical but they decided to do a test order of 25 fuel certificates to try it. The promotion worked so well that they are now buying 100 fuel certificates per week per location (and they have 30 different locations!). Yes that's right... they are currently using 3,000 fuel certificates per week to schedule in-home demos. WHY? They work!

BENEFITS FOR YOUR BUSINESS:
Ensure customer loyalty.
Increase profit margin without additional marketing or advertising.
Increase sales and customer traffic.
Increase the length of Service Agreements.
Value promotion, low cost for you, yet puts you AHEAD of your COMPETITORS.
And more…
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HOW IT WORKS:
Business buys certificates
Business provides certificates to customers for doing “something” (visiting, signing up or buying)
Customer registers certificate
Customer buys $100 or MORE of the same brand of fuel or food from the same brand store each month
Customer collects food/fuel receipts for a calendar month
Customer mails in their food/fuel receipts with monthly coupon
Customer receives back a $25 Gift Card (one per month)
Customer repeats this process until certificate is depleted
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WARRANTY / TERMS & CONDITIONS
Certificates are normally sold in lots of 100, but you can try a test order of just 25 before making a larger commitment.
These certificates CAN NOT BE SOLD DIRECTLY TO CUSTOMERS, THEY ARE TO BE USED ONLY AS PROMOTIONAL GIFTS.
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Ordering Your Certificates
Certificates are available in eightdifferent denominations $100, $150, $200, $250, $300, $400, $500, $600.
Combo certificates are also available in these denominations $200, $300, $400, $500, $600, $800, $1000 and $1200. For example $150 Food + $150 Fuel equals a $300 Combo.
Certificates are normally sold in lots of 100, but you can try a test order of just 25 before making a larger commitment.
Custom imprinting and advertising upgrades are available.
For pricing , ordering or more information call 866-300-3636 or go to www.practicalincentives.com
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If you’re ready to increase sales and improve customer loyalty then give us a call at:
1-866-300-3636
CALL TODAY BEFORE YOUR COMPETITORS DO!
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