Using Social Media for Crisis Communications

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Using Social Media for Crisis Communications

  1. 1. Social Media + Social Marketing For You and Your Organization Marc Ross @ 2ndSix Session 1 Marc Ross @ 2ndSix Session 6 Using Social Media for Crisis Communications
  2. 2. What is a crisis? An unanticipated event or discourse that threatens your organization, community or reputation
  3. 3. Action
  4. 4. Make sure social media efforts are message driven – not channel driven
  5. 5. Embrace moments and opportunities to grow networks, lists and reach
  6. 6. Tap into all available resources Volunteers Local Leaders Celebrities Train Social Media Ambassadors
  7. 7. Keep messages brief and to the point
  8. 8. Make sure you can receive input and be open to two-way communications
  9. 9. Use social media to support and amplify a unified message
  10. 10. Have a Plan A Have a Plan B Have a Plan C
  11. 11. Forge partnerships Seek allies Collaborate resources
  12. 12. Remember your audience + focus on people
  13. 13. Avoid elitism Be human Speak like a real person
  14. 14. Practice how you would incorporate social media into your communications outreach
  15. 15. Use what works Do the boring really well Don’t chase technology
  16. 16. Build content in advance Define target audiences
  17. 17. Secure buy-in senior leadership Address cyber security issues
  18. 18. Examples
  19. 19. Develop Widgets http://www.cdc.gov/Widgets /
  20. 20. YouTube
  21. 21. Twitter
  22. 22. Google Maps
  23. 23. Google Maps
  24. 24. Google Maps
  25. 25. Google Maps
  26. 26. Hashtag
  27. 27. SMS Text Messaging
  28. 28. Dedicated + Private Networks
  29. 29. Fundraising
  30. 30. Communications
  31. 31. Search + Confirm
  32. 32. Q&A
  33. 33. Marc A. Ross [email_address] @marcaross @microadvocacy +1 (703) 598-3242 Blog: advocacytwopointzero.com Web: 2ndSix.com

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