Group Exercise: Social Media

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Group Exercise: Social Media

  1. 1. Marc Ross @ 2ndSix Session 7 Group Exercise Marc Ross @ 2ndSix Session 7
  2. 2. Task
  3. 3. Discuss with your tablemates your current communications/social media strategies. Take one project, communications effort or campaign from one of the tablemates and formulate a plan.
  4. 4. Questions
  5. 5. What is the compelling reason to make this happen? What are the strengths ? What are the weaknesses ? What are the opportunities ? What are the threats ? What are the immediate tasks ? What are the near term tasks ? What are the long term tasks ? How will the effort be marketed and/or branded ? How will be your allies and how will you find them? How will success be measured? How will failure be measured? What is the budget – dollars, staff, time, technology?
  6. 6. Time Limit
  7. 7. 40 minutes for discussion 20 minutes for presentations
  8. 8. Q&A
  9. 9. Marc A. Ross [email_address] @marcaross @microadvocacy +1 (703) 598-3242 Blog: advocacytwopointzero.com Web: 2ndSix.com

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