Stakeholders and Support: How to Identify, Create and Engage Your Social Media Efforts

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Stakeholders and Support: How to Identify, Create and Engage Your Social Media Efforts

  1. 1. Stakeholders + Support How to Identify, Create and Engage Your Social Media Efforts
  2. 2. Concepts
  3. 3. Make it easy to Forward + Find Free Content: text, videos, speeches, photos, inside information and how-to guides 90% of searches don’t go past first page Your homepage is not your homepage
  4. 4. Viral is the new local
  5. 5. Play where your supporters are – not where you think they are
  6. 6. Channel online enthusiasm into specific, targeted activities that further communication goals
  7. 7. Measure Refine Iterate
  8. 8. Integrate online into every element of outreach
  9. 9. Speed Rapid Quick
  10. 10. Agile Swift Responsive
  11. 11. Advocate Social Personal Create a group Recruit others Host an event Host blog Coalition leader Create a profile Post pictures Write blog post Join a group Email / Text Volunteer Walk Phone Donate
  12. 12. Tactics
  13. 13. Activity Daily Consistent Informative Comprehensive Offline + Online Fun
  14. 14. Consolidation + Partnerships Own? or Work with? Unified logos Branding Distributed content
  15. 15. Branding Email Signature Web pages Handouts Printed messages Partnerships Articles
  16. 16. Training + Engagement Webinars Conference Calls Presentations Tutorials Engagement
  17. 17. Maximize Content Photos Videos Magazine Presentations
  18. 18. Partners Stakeholders Elected Officials Corporate Civic Leaders Constituents Employees
  19. 19. Widget Widely available widget Pulls content from website More exposure Spread to other places
  20. 20. Nothing in a Vacuum Share This Event Brite Facebook Connect Status Updates Hashtags Twibbons/Icons
  21. 21. Noteworthy + Special Dedicated Campaigns Contests Matching Career + Jobs Survey + Feedback Education Information
  22. 22. Measurement Numbers Buzz Analytics Feedback Contributions
  23. 23. Ideas
  24. 24. Content
  25. 25. Conversation
  26. 26. Customers
  27. 27. Commerce Partners
  28. 28. Commerce Analysis
  29. 30. Marc A. Ross [email_address] Blog @ Advocacy 2.0 advocacytwopointzero.blogspot.com Twitter @marcaross @microadvocacy

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