Stakeholders + Support How to Identify, Create and Engage Your Social Media Efforts

Concepts

Make it easy to Forward + Find Free Content: text, videos, speeches, photos, inside information and how-to guides 90% of searches don’t go past first page Your homepage is not your homepage

Viral is the new local

Play where your supporters are – not where you think they are

Channel online enthusiasm into specific, targeted activities that further communication goals

Measure Refine Iterate

Integrate online into every element of outreach

Speed Rapid Quick

Agile Swift Responsive

Advocate Social Personal Create a group Recruit others Host an event Host blog Coalition leader Create a profile Post pictures Write blog post Join a group Email / Text Volunteer Walk Phone Donate

Tactics

Activity Daily Consistent Informative Comprehensive Offline + Online Fun

Consolidation + Partnerships Own? or Work with? Unified logos Branding Distributed content

Branding Email Signature Web pages Handouts Printed messages Partnerships Articles

Training + Engagement Webinars Conference Calls Presentations Tutorials Engagement

Maximize Content Photos Videos Magazine Presentations

Partners Stakeholders Elected Officials Corporate Civic Leaders Constituents Employees

Widget Widely available widget Pulls content from website More exposure Spread to other places

Nothing in a Vacuum Share This Event Brite Facebook Connect Status Updates Hashtags Twibbons/Icons

Noteworthy + Special Dedicated Campaigns Contests Matching Career + Jobs Survey + Feedback Education Information

Measurement Numbers Buzz Analytics Feedback Contributions

Ideas

Content

Conversation

Customers

Commerce Partners

Commerce Analysis

Marc A. Ross [email_address] Blog @ Advocacy 2.0 advocacytwopointzero.blogspot.com Twitter @marcaross @microadvocacy