Online Fundraising

Presentation
Trends
Objectives
Challenges
Tactics
Examples

Trends

Consolidation Cyber-Sooner Campaigns + Causes Communications = Promote Online Content = Maximize Partners + Allies Create Blog, Badges, Widgets Current vs. Future

Objectives

Capture more donors locally
More economical recruitment + engagement
Expand donor pool + contributions nationally
Provide a election cycle (lifetime) connection

Challenges

Tactics

Activity Daily Consistent Informative Comprehensive Offline + Online Fun Creative

Consolidation Own outreach and work with allies Unified logos Distributed content

Branding Email Signature Web pages Handouts Printed messages + documents Partnerships Articles

Donor Training + Engagement Webinars Conference Calls Tele-Town Halls Presentations Tutorials Engagement

Maximize Content Photos Videos Audio Magazine + Articles Presentations Events Campaign Inflection Points

Partners + Allies Current Donors Liked Minded Groups + Individuals Online Groups + Activities

Widget + Blog + Social Campaigning Widely available social networks Pulls content from website More exposure Spread to other places Ongoing dialogue Listening

Nothing in a Vacuum Offline = Online Share This Event Brite Facebook Connect Status Updates Hashtags Twibbons/Icons

Noteworthy + Special Time Specific Task Specific Contests “ Money Bomb” Online Advertising

Measurement Numbers Buzz Analytics Feedback Contributions

Examples

8:39pm E

Marc A. Ross [email_address] @marcaross @microadvocacy +1 (703) 598-3242 Blog: advocacytwopointzero.com Web: 2ndsix.com

Online Fundraising

by Marc Ross on Mar 19, 2010

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Online Fundraising — Presentation Transcript