Online Fundraising

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Online Fundraising

  1. 1. Online Fundraising
  2. 2. <ul><li>Presentation </li></ul><ul><li>Trends </li></ul><ul><li>Objectives </li></ul><ul><li>Challenges </li></ul><ul><li>Tactics </li></ul><ul><li>Examples </li></ul>
  3. 3. Trends
  4. 4. Consolidation Cyber-Sooner Campaigns + Causes Communications = Promote Online Content = Maximize Partners + Allies Create Blog, Badges, Widgets Current vs. Future
  5. 5. Objectives
  6. 6. <ul><li>Capture more donors locally </li></ul><ul><li>More economical recruitment + engagement </li></ul><ul><li>Expand donor pool + contributions nationally </li></ul><ul><li>Provide a election cycle (lifetime) connection </li></ul>
  7. 7. Challenges
  8. 11. Tactics
  9. 12. Activity Daily Consistent Informative Comprehensive Offline + Online Fun Creative
  10. 13. Consolidation Own outreach and work with allies Unified logos Distributed content
  11. 14. Branding Email Signature Web pages Handouts Printed messages + documents Partnerships Articles
  12. 15. Donor Training + Engagement Webinars Conference Calls Tele-Town Halls Presentations Tutorials Engagement
  13. 16. Maximize Content Photos Videos Audio Magazine + Articles Presentations Events Campaign Inflection Points
  14. 17. Partners + Allies Current Donors Liked Minded Groups + Individuals Online Groups + Activities
  15. 18. Widget + Blog + Social Campaigning Widely available social networks Pulls content from website More exposure Spread to other places Ongoing dialogue Listening
  16. 19. Nothing in a Vacuum Offline = Online Share This Event Brite Facebook Connect Status Updates Hashtags Twibbons/Icons
  17. 20. Noteworthy + Special Time Specific Task Specific Contests “ Money Bomb” Online Advertising
  18. 21. Measurement Numbers Buzz Analytics Feedback Contributions
  19. 22. Examples
  20. 26. 8:39pm E
  21. 35. Marc A. Ross [email_address] @marcaross @microadvocacy +1 (703) 598-3242 Blog: advocacytwopointzero.com Web: 2ndsix.com

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