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Measuring Social Media Efforts

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  • 1. Social Media + Social Marketing For You and Your Organization Marc Ross @ 2ndSix Session 1 Measuring Social Media Efforts Marc Ross @ 2ndSix Session 5
  • 2.
    • Presentation
    • Remember
    • DIDM
    • Qualitative
    • Quantitative
    • Action
    • Ideas
    • Q&A
  • 3. Remember
  • 4. It is new
  • 5. Value in the long tail
  • 6. It doesn’t take a lot to be in the top
  • 7. Who is engaging with you? Tastemaker Trendspotter Opinion Leader Expert Ringleader Celebrity
  • 8. Old Way = measure what you paid for New Way = measure what happened
  • 9. You can’t manage what you can’t measure
  • 10. DIDM
  • 11. Result D = Define your goals
  • 12. I = Identify the metrics that represent those goals
  • 13. D = Determine the tools + methodology for measuring your metrics
  • 14. M = Measure
  • 15. Qualitative
  • 16. Campaign Engagement + Participation in Relevant Discussions
  • 17. Quality of the discussions
  • 18. Loyalty of supporters
  • 19. Reputation
  • 20. Amount + Quality of interactions with supporters
  • 21. Information + Ideas your supporters provide and exchange
  • 22. Quantitative
  • 23. Number of visitors and/or amount of traffic
  • 24. Action Items Join email list Create an account Joint text messaging Follow Twitter Join Fan Page Forward video Share presentation
  • 25. Amount of time spent on site and/or with brand
  • 26. Where are they coming from? City Location Neighborhood Website Social Network WOM
  • 27. Keywords Search Terms
  • 28. What are your most popular? Webpages Activities Responses
  • 29. Tools
  • 30. Authority + Links
  • 31. Video + Photo
  • 32. News
  • 33. Commerce Groups
  • 34. Analytics + Web Traffic
  • 35. Q&A
  • 36. Marc A. Ross [email_address] @marcaross @microadvocacy +1 (703) 598-3242 Blog: advocacytwopointzero.com Web: 2ndSix.com

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