Social Media  + Social Marketing For You and Your Organization Marc Ross @ 2ndSix Session 1 Measuring Social Media Efforts...
<ul><li>Presentation </li></ul><ul><li>Remember </li></ul><ul><li>DIDM </li></ul><ul><li>Qualitative </li></ul><ul><li>Qua...
Remember
It is new
Value in the long tail
It doesn’t take a lot to be in the top
Who is engaging with you? Tastemaker Trendspotter Opinion Leader Expert Ringleader Celebrity
Old Way = measure what you paid for New Way = measure what happened
You can’t manage what you can’t measure
DIDM
Result D = Define your goals
I = Identify the metrics that represent those goals
D = Determine the tools + methodology for measuring your metrics
M = Measure
Qualitative
Campaign Engagement + Participation in Relevant Discussions
Quality of the discussions
Loyalty of supporters
Reputation
Amount + Quality  of interactions with supporters
Information + Ideas  your supporters provide and exchange
Quantitative
Number of visitors and/or amount of traffic
Action Items Join email list Create an account Joint text messaging  Follow Twitter Join Fan Page Forward video Share pres...
Amount of time spent on site and/or  with brand
Where are they coming from? City Location Neighborhood Website Social Network WOM
Keywords Search Terms
What are your most popular? Webpages Activities Responses
Tools
Authority + Links
Video + Photo
News
Commerce Groups
Analytics + Web Traffic
Q&A
Marc A. Ross [email_address] @marcaross @microadvocacy +1 (703) 598-3242 Blog: advocacytwopointzero.com Web: 2ndSix.com
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Measuring Social Media Efforts

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Measuring Social Media Efforts

  1. 1. Social Media + Social Marketing For You and Your Organization Marc Ross @ 2ndSix Session 1 Measuring Social Media Efforts Marc Ross @ 2ndSix Session 5
  2. 2. <ul><li>Presentation </li></ul><ul><li>Remember </li></ul><ul><li>DIDM </li></ul><ul><li>Qualitative </li></ul><ul><li>Quantitative </li></ul><ul><li>Action </li></ul><ul><li>Ideas </li></ul><ul><li>Q&A </li></ul>
  3. 3. Remember
  4. 4. It is new
  5. 5. Value in the long tail
  6. 6. It doesn’t take a lot to be in the top
  7. 7. Who is engaging with you? Tastemaker Trendspotter Opinion Leader Expert Ringleader Celebrity
  8. 8. Old Way = measure what you paid for New Way = measure what happened
  9. 9. You can’t manage what you can’t measure
  10. 10. DIDM
  11. 11. Result D = Define your goals
  12. 12. I = Identify the metrics that represent those goals
  13. 13. D = Determine the tools + methodology for measuring your metrics
  14. 14. M = Measure
  15. 15. Qualitative
  16. 16. Campaign Engagement + Participation in Relevant Discussions
  17. 17. Quality of the discussions
  18. 18. Loyalty of supporters
  19. 19. Reputation
  20. 20. Amount + Quality of interactions with supporters
  21. 21. Information + Ideas your supporters provide and exchange
  22. 22. Quantitative
  23. 23. Number of visitors and/or amount of traffic
  24. 24. Action Items Join email list Create an account Joint text messaging Follow Twitter Join Fan Page Forward video Share presentation
  25. 25. Amount of time spent on site and/or with brand
  26. 26. Where are they coming from? City Location Neighborhood Website Social Network WOM
  27. 27. Keywords Search Terms
  28. 28. What are your most popular? Webpages Activities Responses
  29. 29. Tools
  30. 30. Authority + Links
  31. 31. Video + Photo
  32. 32. News
  33. 33. Commerce Groups
  34. 34. Analytics + Web Traffic
  35. 35. Q&A
  36. 36. Marc A. Ross [email_address] @marcaross @microadvocacy +1 (703) 598-3242 Blog: advocacytwopointzero.com Web: 2ndSix.com
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