Who's Is Telling Your Story? for Libraries

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    Who's Is Telling Your Story? for Libraries - Presentation Transcript

    1. Who’s Telling YOUR Story? Increasing the effectiveness of your communication, one story at a time Marc A. Pitman, FundraisingCoach.com
    2. More New 501(c)3’s Each Year Statistics from National Center for Charitable Statistics http://nccsdataweb.urban.org/
    3.  
    4.  
    5.  
    6.  
    7.  
      • Huge DNA picture strand
      • Campfire picture with people talking
      • Sylvan Learning Center
      • Sylvan Learning Center
      • New Scientist, May 2005
    8. More New 501(c)3’s Each Year Statistics from National Center for Charitable Statistics http://nccsdataweb.urban.org/
    9.  
    10.  
    11.  
      • A trip to the grocery store
      • Beginning, Middle, End
      • Has a hero
      • Needs CONFLICT (hero+obstacle=conflict)‏
      • The storyteller works to help the listener be immersed in the story
      Set structure of storytelling 2300 years ago
      • Beginning, Middle, End
      Set structure of storytelling 2300 years ago
      • Beginning, Middle, End
      • Has a hero
      Set structure of storytelling 2300 years ago
      • Beginning, Middle, End
      • Has a hero
      • Needs CONFLICT (hero+obstacle=conflict)‏
      Set structure of storytelling 2300 years ago
      • Beginning, Middle, End
      • Has a hero
      • Needs CONFLICT (hero+obstacle=conflict)‏
      • The storyteller works to help the listener be immersed in the story
      Set structure of storytelling 2300 years ago
    12. Storytelling for Dummies
    13. Storytelling for Dummies
      • Act 1: Get hero up a tree
    14. Storytelling for Dummies
      • Act 1: Get hero up a tree
      • Act 2: Throw rocks at him
    15. Storytelling for Dummies
      • Act 1: Get hero up a tree
      • Act 2: Throw rocks at him
      • Act 3: Get him down
    16. The hero must be a person
    17. Your Stories = Your Culture
    18. Your Stories = Your Culture
      • Creation Story (Genesis)
    19. Your Stories = Your Culture
      • Creation Story (Genesis)
      • Royally Messed Up Stories (Balaam)
    20. Your Stories = Your Culture
      • Creation Story (Genesis)
      • Royally Messed Up Stories (Balaam)
      • Enduring Hardships
        • Longsuffering (Job)
        • Fighting through (Nehemiah)
    21. Your Stories = Your Culture
      • Creation Story (Genesis)
      • Royally Messed Up Stories (Balaam)
      • Enduring Hardship
        • Longsuffering (Job)
        • Fighting through (Nehemiah)
      • The Glorious End (Revelation)
    22. Picture of Elevator
      • Or people in an elevator
    23. Organizing Stories
      • The Rule of 3’s
    24. Organizing Stories
      • The Rule of 3’s
        • 0. Define Your Jennifer
    25. Organizing Stories
      • The Rule of 3’s
        • 0. Define Your Jennifer
        • 3 Attributes
    26. Organizing Stories
      • The Rule of 3’s
        • 0. Define Your Jennifer
        • 3 Attributes
        • 3 Channels
    27. Organizing Stories
      • The Rule of 3’s
        • 0. Define Your Jennifer
        • 3 Attributes
        • 3 Channels
        • 3 Times a Month for 3 Months
    28. Repeat. Repeat. Repeat.
    29. Horse vet picture
    30.  
    31.  
      • Wrap up
        • Problem:Tons of new nonprofits; outpacing population
        • Solution: Uncovering and communicating your uniqueness in ways that “hand a script” to those around you
        • Climax: The ah-ha of someone saying your script back to you!
      • Wrap up
        • Problem:Tons of new nonprofits; outpacing population
        • Solution: Uncovering and communicating your uniqueness in ways that “hand a script” to those around you
        • Climax: The ah-ha of someone saying your script back to you!
      • Wrap up
        • Problem:Tons of new nonprofits; outpacing population
        • Solution: Uncovering and communicating your uniqueness in ways that “hand a script” to those around you
        • Climax: The ah-ha of someone saying your script back to you!
    32. Storytelling Resources
      • Andy Goodman www.agoodmanonline.com
      • Cliff Atkinson www.sociablemedia.com
      • Marc A. Pitman www.fundraisingcoach.com [email_address]
          • Gooney Bird Greene by Lois Lawry

    + Marc PitmanMarc Pitman, 2 years ago

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