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Basic Fundraising Principals... Don’t be afraid to ask If you believe in the cause- others will as well. Make sure your facts are straight (Elevator Speech) Thank you goes along way. Use it often. Understand the worth of the ask. Which charity have you chosen? Get to know your charity and their mission.
Identify Targets/Donors Understand your audience Who are you targeting to come to your event? these are what the sponsors are interested in, so pick target organizations and people who sell to this kind of person OR
Alignment of charity and donor?
some companies/organisations want to be associated with the charity eg cat foot or pet shops for a cat shelter; home developers for a homeless charity; eco companies for green charities
your fundraising list Develop a donation request (letter or sponsorship packet) that will serve your Twestival Local team and have everyone use it. Identify the companies to target for sponsorship based on demographics, corporate interest. Seek out the leading offical and giving officer to connect with for time to present your request It is okay to hear “No” Don’t give up.
TIPS: Sponsorships Great Examples to take a look at: http://cornwall.twestival.com/ main sponsors paying to be in right hand bar sponsors get blogged TIP: some sponsors will pay just to have alink from your site – they want to be associated with Twestival
TIPS: things you need for the event goods and services that people can donate for use at the event: venue (could they also offer part of the bar takings for the evening?) music* entertainment PA/lighting system food & drink printing filming photography idea from Tees Twestival: scrap the DJ: Spotify + request system work with your charity to see what contacts they have, what support they already have available, and, importantly, how they prefer to receive their money/handle accounts * tips
TIPS: things for the raffle Great Giveaway Ideas? food, drink, playthings always go down well people can donate services: a visit from a poet, a house clean, teaching people how to... goodies from the band, the venue, the charity what’s local: cinema, theatre, national park? Ask for tickets gyms and hotels are great because there is little extra cost in donating use of high value facilities – a promotional opportunity for them restaurants, spas, beauty salons start with people you know – once people hear that others are giving, they will too many council run facilities like swimming pools have allocations of tickets for charities stay legal – see over tips
raffles – staying legal Tickets sold in advance need a Society Lotteries or license from your local council or metropolitan borough (lots of form filling & you will need to have your raffle tickets printed) Rules vary by Country- you will not need a license for a one-off event provided that: tickets are only be sold during the event there are no cash prizes to come from the ticket money no more than £250 is spent on the prizes (donated prizes do not count tickets must not be more than £1 each the result of the raffle must be drawn at the event. tip agree in advance what will happen if committee members win raffle prizes tips
Tips: auction items could local sports venues offer 1-2-1 training eg tennis as a prize; football clubs may donate gear – or even send along a player anything original – artwork, jewellery, signed books pics, CDs, trip backstage at a theatre or concert, tour of local radio or TV station would your local MP agree to be a slave for the day? Or go into ‘stocks’ pubs, clubs, churches, local limo companies think local – magazine subs, organic food or drink deliveries local celebrity donations eg Kate Winslett’s mum’s pickles; Jordan’s bridal veil; Uri Geller’s bent spoon (they may even turn up to auction for you!) tips have some fun and be creative could you have a brainstorm meet, and tweet your best ideas – people may help you with new ones? try running on and/or off line
TIPS: at the event can a local DJ or radio presenter MC for you for the night? could a local auction house provide an auctioneer? giveaway T-shirts – sponsorships to pay and print (don’t forget a range of sizes plus lady fits) Heads or tails - beads, lei or hats, sell for a chance to win a prize. people choose heads or tail til the last person is eliminated. you can even ask for donations on the night – you could make it fun – if we raise £50 extra the organising committee will do a rendition of ...; x will shave have their head shaved/hairy chest waxed; the band will play x (works well if you ask a heavy rock band to play a Cliff Richard song, or vice versa) make sure that you have plans for when in the evening these things will happen
TIPS: at the event consider a programme for the event– can include details of the organizers, details of the charity, what’s happening, thank yous, and, of course, a plug for the money making activities at the event, and sell advertising space! Samples are up on the Twestival 09 Google Group Can the charity be involved? could they/someone who uses their services give a short talk? music from Mali, a box of kittens or rescued animal, a video message, disabled artists come along and do charicatures, children singing,
marketing and publicity if you need any posters or leaflets, someone may be prepared to design and/or print in exchange for being listed a sponsor look at local events listings media: contact local papers and radio stations. visit the Twestival Marketing team slide share for additional marketing ideas
Summary Know the Rules. Work as a team. Get organized and its easy once you start. Don’t be afraid of no and have fun. Ask for help if you need it. Say Thank you often.
we’re here to help... The Twestival Fundraising team is: Alisa Gilbert @sulook <email@example.com> Gradon Tripp @grodontripp<gradon@GradonTripp.com> Marc A. Pitman @marcapitman<marc@FundraisingCoach.com> Special thanks to @ClaireatWaves for creating the first draft of slides for this presentation