Twestival Fundraising Sept 3 2009

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The 3rd take of slides teaching people how to fundraise for their local Twestival.

The 3rd take of slides teaching people how to fundraise for their local Twestival.

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Transcript

  • 1. “How on earth do I fundraise for my Twestival Local charity?”
  • 2. Welcome and Introductions
  • 3. Objectives:
    Basic Fundraising Principals
    Identify Targets
    Tips & Tricks
    Marketing
    Summary
  • 4. Basic Fundraising Principals...
    Don’t be afraid to ask
    If you believe in the cause- others will as well.
    Make sure your facts are straight (Elevator Speech)
    Thank you goes along way. Use it often.
    Understand the worth of the ask.
    Which charity have you chosen?
    Get to know your charity and their mission.
  • 5. 1. target your sponsors
  • 6. Identify Targets/Donors
    Understand your audience Who are you targeting to come to your event?
    these are what the sponsors are interested in, so pick target organizations and people who sell to this kind of person OR
    • Alignment of charity and donor?
    some companies/organisations want to be associated with the charity eg cat foot or pet shops for a cat shelter; home developers for a homeless charity; eco companies for green charities
  • 7. your fundraising list
    Develop a donation request (letter or sponsorship packet) that will serve your Twestival Local team and have everyone use it.
    Identify the companies to target for sponsorship based on demographics, corporate interest.
    Seek out the leading offical and giving officer to connect with for time to present your request
    It is okay to hear “No”
    Don’t give up.
  • 8. Tips & Tricks
  • 9. TIPS: Sponsorships
    Great Examples to take a look at: http://cornwall.twestival.com/
    main sponsors paying to be in right hand bar
    sponsors get blogged
    TIP: some sponsors will pay just to have alink from your site – they want to be associated with Twestival
  • 10. TIPS: things you need for the event
    goods and services that people can donate for use at the event:
    venue (could they also offer part of the bar takings for the evening?)
    music*
    entertainment
    PA/lighting system
    food & drink
    printing
    filming
    photography
    idea from Tees Twestival: scrap the DJ: Spotify + request system
    work with your charity to see what contacts they have, what support they already have available, and, importantly, how they prefer to receive their money/handle accounts
    *
    tips
  • 11. TIPS: things for the raffle
    Great Giveaway Ideas?
    food, drink, playthings always go down well
    people can donate services: a visit from a poet, a house clean, teaching people how to...
    goodies from the band, the venue, the charity
    what’s local: cinema, theatre, national park? Ask for tickets
    gyms and hotels are great because there is little extra cost in donating use of high value facilities – a promotional opportunity for them
    restaurants, spas, beauty salons
    start with people you know – once people hear that others are giving, they will too
    many council run facilities like swimming pools have allocations of tickets for charities
    stay legal – see over
    tips
  • 12. raffles – staying legal
    Tickets sold in advance need a Society Lotteries or license from your local council or metropolitan borough (lots of form filling & you will need to have your raffle tickets printed)
    Rules vary by Country- you will not need a license for a one-off event provided that:
    tickets are only be sold during the event
    there are no cash prizes to come from the ticket money
    no more than £250 is spent on the prizes (donated prizes do not count
    tickets must not be more than £1 each
    the result of the raffle must be drawn at the event.
    tip
    agree in advance what will happen if committee members win raffle prizes
    tips
  • 13. Tips: auction items
    could local sports venues offer 1-2-1 training eg tennis as a prize; football clubs may donate gear – or even send along a player
    anything original – artwork, jewellery, signed books pics, CDs, trip backstage at a theatre or concert, tour of local radio or TV station
    would your local MP agree to be a slave for the day? Or go into ‘stocks’
    pubs, clubs, churches, local limo companies
    think local – magazine subs, organic food or drink deliveries
    local celebrity donations eg Kate Winslett’s mum’s pickles; Jordan’s bridal veil; Uri Geller’s bent spoon (they may even turn up to auction for you!)
    tips
    have some fun and be creative
    could you have a brainstorm meet, and tweet your best ideas – people may help you with new ones?
    try running on and/or off line
  • 14. TIPS: at the event
    can a local DJ or radio presenter MC for you for the night?
    could a local auction house provide an auctioneer?
    giveaway T-shirts – sponsorships to pay and print (don’t forget a range of sizes plus lady fits)
    Heads or tails - beads, lei or hats, sell for a chance to win a prize. people choose heads or tail til the last person is eliminated.
    you can even ask for donations on the night – you could make it fun – if we raise £50 extra the organising committee will do a rendition of ...; x will shave have their head shaved/hairy chest waxed; the band will play x (works well if you ask a heavy rock band to play a Cliff Richard song, or vice versa)
    make sure that you have plans for when in the evening these things will happen
  • 15. TIPS: at the event
    consider a programme for the event– can include details of the organizers, details of the charity, what’s happening, thank yous, and, of course, a plug for the money making activities at the event, and sell advertising space! Samples are up on the Twestival 09 Google Group
    Can the charity be involved?
    could they/someone who uses their services give a short talk?
    music from Mali, a box of kittens or rescued animal, a video message, disabled artists come along and do charicatures, children singing,
  • 16. marketing and publicity
    if you need any posters or leaflets, someone may be prepared to design and/or print in exchange for being listed a sponsor
    look at local events listings
    media: contact local papers and radio stations.
    visit the Twestival Marketing team slide share for additional marketing ideas
  • 17. Summary
    Know the Rules.
    Work as a team.
    Get organized and its easy once you start.
    Don’t be afraid of no and have fun.
    Ask for help if you need it.
    Say Thank you often.
  • 18. we’re here to help...
    The Twestival Fundraising team is:
    Alisa Gilbert @sulook <sulook@mac.com>
    Gradon Tripp @grodontripp<gradon@GradonTripp.com>
    Marc A. Pitman @marcapitman<marc@FundraisingCoach.com> 
    Special thanks to @ClaireatWaves for creating the first draft of slides for this presentation