Who’s Telling YOUR Story? Increasing the effectiveness of your communication, one story at a time Marc A. Pitman, FundraisingCoach.com

More New 501(c)3’s Each Year Statistics from National Center for Charitable Statistics http://nccsdataweb.urban.org/

Huge DNA picture strand

Huge DNA picture strand

Campfire picture with people talking

Campfire picture with people talking

Sylvan Learning Center

Sylvan Learning Center

Sylvan Learning Center New Scientist, May 2005

Sylvan Learning Center

New Scientist, May 2005

More New 501(c)3’s Each Year Statistics from National Center for Charitable Statistics http://nccsdataweb.urban.org/

A trip to the grocery store

A trip to the grocery store

Set structure of storytelling 2300 years ago Beginning, Middle, End

Set structure of storytelling 2300 years ago

Beginning, Middle, End

Set structure of storytelling 2300 years ago Beginning, Middle, End Has a hero

Set structure of storytelling 2300 years ago

Beginning, Middle, End

Has a hero

Set structure of storytelling 2300 years ago Beginning, Middle, End Has a hero Needs CONFLICT (hero+obstacle=conflict)‏

Set structure of storytelling 2300 years ago

Beginning, Middle, End

Has a hero

Needs CONFLICT (hero+obstacle=conflict)‏

Set structure of storytelling 2300 years ago Beginning, Middle, End Has a hero Needs CONFLICT (hero+obstacle=conflict)‏ The storyteller works to help the listener be immersed in the story

Set structure of storytelling 2300 years ago

Beginning, Middle, End

Has a hero

Needs CONFLICT (hero+obstacle=conflict)‏

The storyteller works to help the listener be immersed in the story

Storytelling for Dummies

Storytelling for Dummies Act 1: Get hero up a tree

Act 1: Get hero up a tree

Storytelling for Dummies Act 1: Get hero up a tree Act 2: Throw rocks at him

Act 1: Get hero up a tree

Act 2: Throw rocks at him

Storytelling for Dummies Act 1: Get hero up a tree Act 2: Throw rocks at him Act 3: Get him down

Act 1: Get hero up a tree

Act 2: Throw rocks at him

Act 3: Get him down

Hero must be a person

Your Stories = Your Culture

Your Stories = Your Culture “ Genesis” Story

“ Genesis” Story

Your Stories = Your Culture “ Genesis” Story “ Balaam” Stories

“ Genesis” Story

“ Balaam” Stories

Your Stories = Your Culture “ Genesis” Story “ Balaam” Stories “ Job” Stories

“ Genesis” Story

“ Balaam” Stories

“ Job” Stories

Your Stories = Your Culture “ Genesis” Story “ Balaam” Stories “ Job” Stories “ Nehemiah” Stories

“ Genesis” Story

“ Balaam” Stories

“ Job” Stories

“ Nehemiah” Stories

Your Stories = Your Culture “ Genesis” Story “ Balaam” Stories “ Job” Stories “ Nehemiah” Stories “ Revelation” Stories

“ Genesis” Story

“ Balaam” Stories

“ Job” Stories

“ Nehemiah” Stories

“ Revelation” Stories

Picture of Elevator Or people in an elevator

Or people in an elevator

Organizing Stories The Rule of 3’s

The Rule of 3’s

Organizing Stories The Rule of 3’s 0. Define Your Jennifer

The Rule of 3’s

0. Define Your Jennifer

Organizing Stories The Rule of 3’s 0. Define Your Jennifer 1. 3 Attributes

The Rule of 3’s

0. Define Your Jennifer

1. 3 Attributes

Organizing Stories The Rule of 3’s 0. Define Your Jennifer 1. 3 Attributes 2. 3 Channels

The Rule of 3’s

0. Define Your Jennifer

1. 3 Attributes

2. 3 Channels

Organizing Stories The Rule of 3’s 0. Define Your Jennifer 1. 3 Attributes 2. 3 Channels 3. 3 Times a Month for 3 Months

The Rule of 3’s

0. Define Your Jennifer

1. 3 Attributes

2. 3 Channels

3. 3 Times a Month for 3 Months

Repeat. Repeat. Repeat.

Horse vet picture

Wrap up Problem:Tons of new nonprofits; outpacing population Solution: Uncovering and communicating your uniqueness in ways that “hand a script” to those around you Climax: The ah-ha of someone saying your script back to you!

Wrap up

Problem:Tons of new nonprofits; outpacing population

Solution: Uncovering and communicating your uniqueness in ways that “hand a script” to those around you

Climax: The ah-ha of someone saying your script back to you!

Wrap up Problem:Tons of new nonprofits; outpacing population Solution: Uncovering and communicating your uniqueness in ways that “hand a script” to those around you Climax: The ah-ha of someone saying your script back to you!

Wrap up

Problem:Tons of new nonprofits; outpacing population

Solution: Uncovering and communicating your uniqueness in ways that “hand a script” to those around you

Climax: The ah-ha of someone saying your script back to you!

Wrap up Problem:Tons of new nonprofits; outpacing population Solution: Uncovering and communicating your uniqueness in ways that “hand a script” to those around you Climax: The ah-ha of someone saying your script back to you!

Wrap up

Problem:Tons of new nonprofits; outpacing population

Solution: Uncovering and communicating your uniqueness in ways that “hand a script” to those around you

Climax: The ah-ha of someone saying your script back to you!

Storytelling Resources Andy Goodman www.agoodmanonline.com Cliff Atkinson www.sociablemedia.com Marc A. Pitman www.fundraisingcoach.com [email_address]

Andy Goodman www.agoodmanonline.com

Cliff Atkinson www.sociablemedia.com

Marc A. Pitman www.fundraisingcoach.com [email_address]