Social Media for Nonprofits: Silver bullet or bunch of hype?

Social Media for Nonprofits
Silver bullet or just a bunch of hype?
Marc A. Pitman, The Fundraising Coach, www.fundraisingcoach.com
Twitter: @marcapitman

Would you help?
Could you tweet @aboutdotme and ask them to choose the bowtie of @marcapitman for Times Square?

There are so many pressures on nonprofits

Social media seems too good to be true!
Lots of options

But it can be a bit overwhelming!

Raise as much as Obama?
Not likely
You need millions of potential donors
AND a compelling message
But you can learn
Get emails everywhere you can
Study online marketing
And you can “stack the deck”
Have major givers give through social media

But isn’t Social Media Free?
This stuff is free, right?
It costs T-I-M-E

You CAN raise money online
Some are making money
$500,000 in 1 dayMarch 24, 2011
$30,000 around Mother’s Day 2011

Great example of “listening”
Local businesses do it. Why not nonprofits?

More listening
Even Red Box is doing it

Have fun with it
(It’s not what you think…)

Twitter
More good social media
Listen, engage, explore

Twitter Ideas
Use it to be succinct
140 characters (really only 120 if want RTs)
Create donor list
Share their stuff
Promote others in your cause space
Participate in Twitter chats like #smnpchat#blogchat #fundchat

An example of a Twitter List
You can see my other lists on the rights

Twitter does increase fundraising
Blackbaud study shows Twitter increases resulsts

Facebook
Be sure to be involved personally first
Find out what bugs you, what attracts you

Facebook
Huge audience: over 600 million people
Yes, Virginia, your donors are on FB
Huge time on site: >50% of Americans spend at least an hour on FB a week

Facebook Ideas
Set up a FB page
The ONLY place for organizations
Experiment with posts
Keep track of FB Insights (analytics)
Set up “secret” groups
Maybe with like causes to RT their stuff

A nonprofit FB page
Be sure to watch John Haydon’s webinars on customizing. (One is in 501MissionPlace.com)

An example of FB Insights
Lots of graphs and helpful information
Use this to guide the content you post

A secret FB group
Sorry, I can’t show you…it’s secret

LinkedIn
LinkedIn, the little engine that could

LinkedIn Idea
Experiment with setting up appointments through LinkedIn
Use LinkedIn for donor research
How do they describe themselves?
Use the “Answers” tool

LinkedIn Answer
Can be related to your cause or not!

Google+
Awesome potential for nonprofits

Google+ Ideas
Follow interesting people
New search features help you find them!
Notice how people interact differently
Answers tend to be fuller & use more media
Experiment with Hangouts
Lots of potential here for nonprofits

Example of a Google+ Hangout
Now you can also:
Broadcast your hangout (so 10 interact but many more can see)
Name your Hangout (something that fits your organization)
Share screen or collaborate on Google Docs

How do we organize all this?
I love HooteSuite, others like TweetDeck
HootSuite allows you to see all of this in one place (almost all, not Google+ yet)
Lists
Searches _ particularly FB searches

Lots of lists in one screen

Facebook Searches
Helps you see related public posts

An example of Twitter chat

Schedule Posts
Comfort with this varies, but I find it helpful

Measuring Success
URL shorteners (ie. bit.ly)
Can track clicks
Google Analytics
See if social media is driving traffic to your site (that is the point after all)
Services like Flowtown can show where your donors are
If you have emails. You have emails, right?

Email IS social media
Email is social media. It’s the grand daddy.
And in my tests, is far more responsive

Tough times are hear to stay
Times are tough. And will be fore a while longer.

Not a silver bullet
But not a bunch of hype either

But social media can help:
Money is possible
Raise money and raise PR

Free Webinar 9/26
Frank Barry & the 501 Mission Place crew discuss online fundraising as year end approaches!
FMI:
http://501missionplace.com/landing/social-media-increases-fundraising/

Give me your card for a free copy of $100,000 Guide to Email Solicitation e-course
Tool shop including the Ask Without Fear! book and DVD
Free blog, articles, book reviews, and more!
marc@fundraisingcoach.com

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Social Media for Nonprofits: Silver bullet or bunch of hype?

by Marc Pitman on Sep 22, 2011

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Social Media for Nonprofits: Silver bullet or bunch of hype? — Presentation Transcript