Social Media for Nonprofits: Silver bullet or bunch of hype?Presentation Transcript
Social Media for Nonprofits Silver bullet or just a bunch of hype? Marc A. Pitman, The Fundraising Coach, www.fundraisingcoach.com Twitter: @marcapitman
Would you help? Could you tweet @aboutdotme and ask them to choose the bowtie of @marcapitman for Times Square?
There are so many pressures on nonprofits
Social media seems too good to be true! Lots of options
But it can be a bit overwhelming!
Raise as much as Obama? Not likely You need millions of potential donors AND a compelling message But you can learn Get emails everywhere you can Study online marketing And you can “stack the deck” Have major givers give through social media
But isn’t Social Media Free? This stuff is free, right? It costs T-I-M-E
You CAN raise money online Some are making money $500,000 in 1 dayMarch 24, 2011 $30,000 around Mother’s Day 2011
Great example of “listening” Local businesses do it. Why not nonprofits?
More listening Even Red Box is doing it
Have fun with it (It’s not what you think…)
Twitter More good social media Listen, engage, explore
Twitter Ideas Use it to be succinct 140 characters (really only 120 if want RTs) Create donor list Share their stuff Promote others in your cause space Participate in Twitter chats like #smnpchat#blogchat #fundchat
An example of a Twitter List You can see my other lists on the rights
Twitter does increase fundraising Blackbaud study shows Twitter increases resulsts
Facebook Be sure to be involved personally first Find out what bugs you, what attracts you
Facebook Huge audience: over 600 million people Yes, Virginia, your donors are on FB Huge time on site: >50% of Americans spend at least an hour on FB a week
Facebook Ideas Set up a FB page The ONLY place for organizations Experiment with posts Keep track of FB Insights (analytics) Set up “secret” groups Maybe with like causes to RT their stuff
A nonprofit FB page Be sure to watch John Haydon’s webinars on customizing. (One is in 501MissionPlace.com)
An example of FB Insights Lots of graphs and helpful information Use this to guide the content you post
A secret FB group Sorry, I can’t show you…it’s secret
LinkedIn LinkedIn, the little engine that could
LinkedIn Idea Experiment with setting up appointments through LinkedIn Use LinkedIn for donor research How do they describe themselves? Use the “Answers” tool
LinkedIn Answer Can be related to your cause or not!
Google+ Awesome potential for nonprofits
Google+ Ideas Follow interesting people New search features help you find them! Notice how people interact differently Answers tend to be fuller & use more media Experiment with Hangouts Lots of potential here for nonprofits
Example of a Google+ Hangout Now you can also: Broadcast your hangout (so 10 interact but many more can see) Name your Hangout (something that fits your organization) Share screen or collaborate on Google Docs
How do we organize all this? I love HooteSuite, others like TweetDeck HootSuite allows you to see all of this in one place (almost all, not Google+ yet) Lists Searches _ particularly FB searches
Lots of lists in one screen
Facebook Searches Helps you see related public posts
An example of Twitter chat
Schedule Posts Comfort with this varies, but I find it helpful
Measuring Success URL shorteners (ie. bit.ly) Can track clicks Google Analytics See if social media is driving traffic to your site (that is the point after all) Services like Flowtown can show where your donors are If you have emails. You have emails, right?
Email IS social media Email is social media. It’s the grand daddy. And in my tests, is far more responsive
Tough times are hear to stay Times are tough. And will be fore a while longer.
Not a silver bullet But not a bunch of hype either
But social media can help: Money is possible Raise money and raise PR
Free Webinar 9/26 Frank Barry & the 501 Mission Place crew discuss online fundraising as year end approaches! FMI: http://501missionplace.com/landing/social-media-increases-fundraising/
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