Social Media for Nonprofits: Silver bullet or bunch of hype?
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Social Media for Nonprofits: Silver bullet or bunch of hype?






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  • So let’s have a conversation about ExpectationsToolsStrategyand staying sane
  • Be human.Listen first
  • Great for driving traffic back to your site
  • Notice my “influencers” list. It’s (hopefully) private, viewable only by me.Do this for donors though.
  • Infographic,
  • You don’t get this if your nonprofit is a profile!
  • Useful in sharing ideas and links that all can publically shareCould be good for a team
  • Picture of a Hangout with opera and theater nonprofits
  • Infographic,
  • Twestival and Epic Change and charity:water and Movember and more are proving it

Social Media for Nonprofits: Silver bullet or bunch of hype? Social Media for Nonprofits: Silver bullet or bunch of hype? Presentation Transcript

  • Social Media for Nonprofits
    Silver bullet or just a bunch of hype?
    Marc A. Pitman, The Fundraising Coach,
    Twitter: @marcapitman
  • Would you help?
    Could you tweet @aboutdotme and ask them to choose the bowtie of @marcapitman for Times Square?
  • There are so many pressures on nonprofits
    View slide
  • Social media seems too good to be true!
    Lots of options
    View slide
  • But it can be a bit overwhelming!
  • Raise as much as Obama?
    Not likely
    You need millions of potential donors
    AND a compelling message
    But you can learn
    Get emails everywhere you can
    Study online marketing
    And you can “stack the deck”
    Have major givers give through social media
  • But isn’t Social Media Free?
    This stuff is free, right?
    It costs T-I-M-E
  • You CAN raise money online
    Some are making money
    $500,000 in 1 dayMarch 24, 2011
    $30,000 around Mother’s Day 2011
  • Great example of “listening”
    Local businesses do it. Why not nonprofits?
  • More listening
    Even Red Box is doing it
  • Have fun with it
    (It’s not what you think…)
  • Twitter
    More good social media
    Listen, engage, explore
  • Twitter Ideas
    Use it to be succinct
    140 characters (really only 120 if want RTs)
    Create donor list
    Share their stuff
    Promote others in your cause space
    Participate in Twitter chats like #smnpchat#blogchat #fundchat
  • An example of a Twitter List
    You can see my other lists on the rights
  • Twitter does increase fundraising
    Blackbaud study shows Twitter increases resulsts
  • Facebook
    Be sure to be involved personally first
    Find out what bugs you, what attracts you
  • Facebook
    Huge audience: over 600 million people
    Yes, Virginia, your donors are on FB
    Huge time on site: >50% of Americans spend at least an hour on FB a week
  • Facebook Ideas
    Set up a FB page
    The ONLY place for organizations
    Experiment with posts
    Keep track of FB Insights (analytics)
    Set up “secret” groups
    Maybe with like causes to RT their stuff
  • A nonprofit FB page
    Be sure to watch John Haydon’s webinars on customizing. (One is in
  • An example of FB Insights
    Lots of graphs and helpful information
    Use this to guide the content you post
  • A secret FB group
    Sorry, I can’t show you…it’s secret
  • LinkedIn
    LinkedIn, the little engine that could
  • LinkedIn Idea
    Experiment with setting up appointments through LinkedIn
    Use LinkedIn for donor research
    How do they describe themselves?
    Use the “Answers” tool
  • LinkedIn Answer
    Can be related to your cause or not!
  • Google+
    Awesome potential for nonprofits
  • Google+ Ideas
    Follow interesting people
    New search features help you find them!
    Notice how people interact differently
    Answers tend to be fuller & use more media
    Experiment with Hangouts
    Lots of potential here for nonprofits
  • Example of a Google+ Hangout
    Now you can also:
    Broadcast your hangout (so 10 interact but many more can see)
    Name your Hangout (something that fits your organization)
    Share screen or collaborate on Google Docs
  • How do we organize all this?
    I love HooteSuite, others like TweetDeck
    HootSuite allows you to see all of this in one place (almost all, not Google+ yet)
    Searches _ particularly FB searches
  • Lots of lists in one screen
  • Facebook Searches
    Helps you see related public posts
  • An example of Twitter chat
  • Schedule Posts
    Comfort with this varies, but I find it helpful
  • Measuring Success
    URL shorteners (ie.
    Can track clicks
    Google Analytics
    See if social media is driving traffic to your site (that is the point after all)
    Services like Flowtown can show where your donors are
    If you have emails. You have emails, right?
  • Email IS social media
    Email is social media. It’s the grand daddy.
    And in my tests, is far more responsive
  • Tough times are hear to stay
    Times are tough. And will be fore a while longer.
  • Not a silver bullet
    But not a bunch of hype either
  • But social media can help:
    Money is possible
    Raise money and raise PR
  • Free Webinar 9/26
    Frank Barry & the 501 Mission Place crew discuss online fundraising as year end approaches!
  • Give me your card for a free copy of $100,000 Guide to Email Solicitation e-course
    Tool shop including the Ask Without Fear! book and DVD
    Free blog, articles, book reviews, and more!