Social Media for Nonprofits<br />Harnessing the power of the web for philanthropy<br />Marc A. Pitman, The Fundraising Coa...
Amazon 1998 Web 1.0<br />I’m not here to convince you. <br />This is happening whether you like it or not.<br />
Amazon 1998 Web 1.0<br />
Amazon w/user generated comment<br />
100% user generated: a blog<br />
Skittles is whole hog!<br />
100% user generated fan film<br />
Special Olympics on Facebook<br />
People can SHOW their support<br />
And add their own content<br />
Special Olympics on YouTube<br />
USM is already talked about on Twitter<br />
USM people on LinkedIn<br />
Loads of options!<br />
Go where the conversations are<br />
Start small<br />
Your Google Profile<br />
Your organizational Google profile<br />
You can edit it<br />
Just click edit<br />
Which pub would you check out 1st?<br />
They’ve even added photos<br />
Look at this realtor search<br />
When was this comment?<br />
Your Personal Google Profile<br />http://www.google.com/s2/profiles/me<br />http://bit.ly/yourprofile <br />
Lots of room to customize<br />
Email Newsletters<br />
Simple programs<br />
Email Newsletter Tips<br />Start sustainably<br />Weekly? Monthly? Sporadic?<br />
Email Newsletter Tips<br />Start sustainably<br />Weekly? Monthly? Sporadic?<br />Ask permision<br />This is not direct ma...
Email Newsletter Tips<br />Start sustainably<br />Weekly? Monthly? Sporadic?<br />Ask permision<br />This is not direct ma...
Blogs<br />
Special Olympics supporter’s blog<br />
Organizational blog<br />
Blog Tips<br />Blogs stick around<br />Great for search engines<br />Adds “permanence” for deletable emails & disposable n...
Blog Tips<br />Blogs stick around<br />Great for search engines<br />Adds “permanence” for deletable emails & disposable n...
Blog Tips<br />Blogs stick around<br />Great for search engines<br />Adds “permanence” for deletable emails & disposable n...
More Blog Tips<br />Find your voice<br />No one sees the world exactly as you do<br />Experiment with formal/informal, opi...
More Blog Tips<br />Find your voice<br />No one sees the world exactly as you do<br />Experiment with formal/informal, opi...
Start Small<br />
Try Others<br />
Using social media to drive PR<br />
Put T/F on FB Cause<br />
Ping.fm lets you updates dozens of sites<br />
Went to my LinkedIn network…<br />
Went to my Facebook friends…<br />
AND to my Twitter followers<br />
3 minutes – 1000’s of people<br />
Go where the conversations are!<br />
LISTEN!<br />
Fundraising with Twitter -  Tweetsgiving<br />
Fundraising with Twitter - Twestival<br />
Text messages too!<br />
Over $20 million!<br />
Not Twitter, It’s the Relationships<br />
How to get started<br />Pick a tool <br />I suggest Twitter, Facebook, or LinkedIn<br />Fill out your profile<br />This is...
Tool shop including: The Creating Donor Evangelists Program<br />Give me your card for a free copy of $100,000 Guide to Em...
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Social Media for Nonprofits, PodCamp Boston 5

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Here are the slides that were the background of my presentation on using social media for nonprofit marketing and fundraising. The real session was an hour long conversation with the audience, podcamp-style.

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  • Social media is happening whether you like it or not.Your donors are involved. Your board members are on Facebook. It’s happening.
  • Amazon 1998BrochurewareMany Maine sites are still hereCompany controlled information
  • More interaction-WishlistLook InsideMore navigation tabs
  • That got boring. People wanted to start creating their own content.Blogs started. Then lots others.
  • Home: FB fan pageChatter: TwitterProducts: Traditional product web pagesFriends: Facebook againMedia: YouTube &amp; FlickrChat: Traditional contact page
  • The ultimate in user-generated: a 40-minute HD movie premiere May 3, 2009. NOT Peter Jackson. NOT New Line Cinema. NOT Tolkeinn family. 100% created by fans!!(Apple ipod ads too!)
  • WHY: People can show their support. Word of mouth on STEROIDS.Especially in a competitive, HIPAA environment
  • Companies &amp; fans can do this too!
  • You don’t have to be a whiz to post a video to YouTube
  • NEAHPis already being talked about on Twitter (not even all are from me!)
  • NEAHP colleagues are already on LinkedIn
  • LOTS of user-generated content
  • Be where the conversations are!!
  • Email lists: OPT IN NOT purchased!!
  • But first, it’s even happening on Google!
  • Simple search: “hospital 04901” Already 2 reviews!
  • You can claim your profile and put things like your logo, business hours, etc.
  • Which pub would you check out first? A, B, or C?
  • Look at the pictures and “user content” (just an old logo in this case)“Details” were put by the owners: hours? Reservations (large parties only)? Etc.
  • Anyone can write – ANYTHING, rude or positiveThe web has a MEMORY!! September 2005!!
  • Keeps communication openCustomers can pass it on to their friendsCan offer coupons
  • Combine coupons with complementary businesses
  • Simple, easy, freeGets you listed in search engine searchesPaul Levy “Running a Hospital” [President and CEO of Beth Israel Deaconess Medical Center in Boston}
  • Wordpress – much more customizable Can use your email newsletters (blog posts stay up even after emails get deleted)
  • These are my favoritesOur customers are using them
  • These are my favoritesOur customers are using them
  • My 74 cause members
  • But wait there’s more – this let’s me go to ALL my networks
  • Get your business where the conversations are already happening
  • What are people saying? Find out (good, bad, AND ugly)
  • Twitter has been used for raising money. But not by nonprofits.Tweetsgiving: Fall 2008 6 people, 6 weeksRaised $11,000 to build a classroom in TanzaniaFall 2009:22,605 tweets of gratitudeOver $31,000 raised
  • Twestival: February 20091 person, less than 4 weeks200 cities around world on 1 day raised over $250,000 for one charityTwestival September 2009:$450,000 from 130 charities
  • http://www.mgive.com/ seems to be one provider
  • Yep. Over $20 million!
  • Social media isn’t a replacement to fundraising basics. It’s all about the relationships. But social media can really help us go where the relationships are.
  • Social Media for Nonprofits, PodCamp Boston 5

    1. 1. Social Media for Nonprofits<br />Harnessing the power of the web for philanthropy<br />Marc A. Pitman, The Fundraising Coach www.FundraisingCoach.com<br />© 2010 FundraisingCoach.com<br />
    2. 2. Amazon 1998 Web 1.0<br />I’m not here to convince you. <br />This is happening whether you like it or not.<br />
    3. 3. Amazon 1998 Web 1.0<br />
    4. 4. Amazon w/user generated comment<br />
    5. 5. 100% user generated: a blog<br />
    6. 6. Skittles is whole hog!<br />
    7. 7. 100% user generated fan film<br />
    8. 8. Special Olympics on Facebook<br />
    9. 9. People can SHOW their support<br />
    10. 10. And add their own content<br />
    11. 11. Special Olympics on YouTube<br />
    12. 12. USM is already talked about on Twitter<br />
    13. 13. USM people on LinkedIn<br />
    14. 14. Loads of options!<br />
    15. 15. Go where the conversations are<br />
    16. 16. Start small<br />
    17. 17. Your Google Profile<br />
    18. 18. Your organizational Google profile<br />
    19. 19. You can edit it<br />
    20. 20. Just click edit<br />
    21. 21. Which pub would you check out 1st?<br />
    22. 22. They’ve even added photos<br />
    23. 23. Look at this realtor search<br />
    24. 24. When was this comment?<br />
    25. 25. Your Personal Google Profile<br />http://www.google.com/s2/profiles/me<br />http://bit.ly/yourprofile <br />
    26. 26. Lots of room to customize<br />
    27. 27. Email Newsletters<br />
    28. 28. Simple programs<br />
    29. 29. Email Newsletter Tips<br />Start sustainably<br />Weekly? Monthly? Sporadic?<br />
    30. 30. Email Newsletter Tips<br />Start sustainably<br />Weekly? Monthly? Sporadic?<br />Ask permision<br />This is not direct mail<br />Purchased lists = SPAM<br />Double opt-in<br />
    31. 31. Email Newsletter Tips<br />Start sustainably<br />Weekly? Monthly? Sporadic?<br />Ask permision<br />This is not direct mail<br />Purchased lists = SPAM<br />Double opt-in<br />The ethical bribe<br />Entice new subscribers with something of value<br />Ebook | Tip Sheet | Recipes | Coupons<br />
    32. 32.
    33. 33. Blogs<br />
    34. 34. Special Olympics supporter’s blog<br />
    35. 35. Organizational blog<br />
    36. 36.
    37. 37. Blog Tips<br />Blogs stick around<br />Great for search engines<br />Adds “permanence” for deletable emails & disposable news clippings<br />Keeps you professionally sharp & up-to-date<br />
    38. 38. Blog Tips<br />Blogs stick around<br />Great for search engines<br />Adds “permanence” for deletable emails & disposable news clippings<br />Keeps you professionally sharp & up-to-date<br />Repurpose content<br />Newsletters, press releases, ads<br />
    39. 39. Blog Tips<br />Blogs stick around<br />Great for search engines<br />Adds “permanence” for deletable emails & disposable news clippings<br />Keeps you professionally sharp & up-to-date<br />Repurpose content<br />Newsletters, press releases, ads<br />Most people won’t come to your blog<br />Make RSS feed & email options easy to find<br />
    40. 40. More Blog Tips<br />Find your voice<br />No one sees the world exactly as you do<br />Experiment with formal/informal, opinionated/general to see what generates comments<br />
    41. 41. More Blog Tips<br />Find your voice<br />No one sees the world exactly as you do<br />Experiment with formal/informal, opinionated/general to see what generates comments<br />Schedule it on your calendar<br />The habit of blogging takes time<br />I find every other week manageable, some like daily<br />Schedule your publishing (I write Sundays, publish Tuesdays<br />
    42. 42. Start Small<br />
    43. 43. Try Others<br />
    44. 44. Using social media to drive PR<br />
    45. 45. Put T/F on FB Cause<br />
    46. 46. Ping.fm lets you updates dozens of sites<br />
    47. 47. Went to my LinkedIn network…<br />
    48. 48. Went to my Facebook friends…<br />
    49. 49. AND to my Twitter followers<br />
    50. 50. 3 minutes – 1000’s of people<br />
    51. 51. Go where the conversations are!<br />
    52. 52. LISTEN!<br />
    53. 53. Fundraising with Twitter - Tweetsgiving<br />
    54. 54. Fundraising with Twitter - Twestival<br />
    55. 55. Text messages too!<br />
    56. 56. Over $20 million!<br />
    57. 57. Not Twitter, It’s the Relationships<br />
    58. 58. How to get started<br />Pick a tool <br />I suggest Twitter, Facebook, or LinkedIn<br />Fill out your profile<br />This is your place to market yourself<br />If on Twitter, fill the bio line with keywords (they make it easier to find you)<br />Practice Covey’s Habit 5<br />Seek first to understand, then to be understood<br />
    59. 59. Tool shop including: The Creating Donor Evangelists Program<br />Give me your card for a free copy of $100,000 Guide to Email Solicitation e-course<br />Free blog, articles, book reviews, and more!<br />marc@fundraisingcoach.com<br />
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