Social Media 101
Marketing Maine businesses with the
power of the web
Marc A. Pitman, The Fundraising Coach
www.FundraisingCoach.com

A Brief History
Brochures  Web 2.0  User Generated Content

Start small

Your Google Profile

Your Personal
Google Profile
http://www.google.com/s2/profiles/me

Email Newsletters

Email Newsletter Tips
• Start sustainably
– Weekly? Monthly? Sporadic?

Email Newsletter Tips
• Start sustainably
– Weekly? Monthly? Sporadic?
• Ask permision
– This is not direct mail
– Purchased lists = SPAM
– Double opt-in

Email Newsletter Tips
• Start sustainably
– Weekly? Monthly? Sporadic?
• Ask permision
– This is not direct mail
– Purchased lists = SPAM
– Double opt-in
• The ethical bribe
– Entice new subscribers with something of value
– Ebook | Tip Sheet | Recipes | Coupons

Blogs

Blog Tips
• Blogs stick around
– Great for search engines
– Adds “permanence” for deletable emails &
disposable news clippings
– Keeps you professionally sharp & up-to-date

Blog Tips
• Blogs stick around
– Great for search engines
– Adds “permanence” for deletable emails &
disposable news clippings
– Keeps you professionally sharp & up-to-date
• Repurpose content
– Newsletters, press releases, ads

Blog Tips
• Blogs stick around
– Great for search engines
– Adds “permanence” for deletable emails &
disposable news clippings
– Keeps you professionally sharp & up-to-date
• Repurpose content
– Newsletters, press releases, ads
• Most people won’t come to your blog
– Make RSS feed & email options easy to find

More Blog Tips
• Find your voice
– No one sees the world exactly as you do
– Experiment with formal/informal,
opinionated/general to see what generates
comments

More Blog Tips
• Find your voice
– No one sees the world exactly as you do
– Experiment with formal/informal,
opinionated/general to see what generates
comments
• Schedule it on your calendar
– The habit of blogging takes time
– I find every other week manageable, some like
daily
– Schedule your publishing (I write Sundays, publish
Tuesdays

Start Small

Try Others

3 minutes – 1000’s of
people

Additional Resources
• SmallBizSurvival.com
• ChrisBrogan.com
• MainePRMaven.com
• SutherlandWeston.com
• mainebusiness.mainetoday.com
• FundraisingCoach.com