Google+ for Businesses and Nonprofits #smbme

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A look at three ways to use Google+ for your business or nonprofit including: authorship/direct connect, events, and communities.

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  • Google is a player in the space. And just keeps getting betterhttp://www.businessinsider.com/google-plus-is-outpacing-twitter-2013-5
  • SMBME is tough lots of you are techies. But I’m not going to get into the weeds here.
  • Nor am I going to argues why Google+ is so vitally important
  • Google is the single largest refer for most nonprofits. So why WOULDN’T you help them help people find you?!
  • Google is the single largest refer for most nonprofits. So why WOULDN’T you help them help people find you?!
  • Google is the single largest refer for most nonprofits. So why WOULDN’T you help them help people find you?!
  • For most of our sites, it’s Google
  • Google is the single largest refer for most nonprofits. So why WOULDN’T you help them help people find you?!
  • Google is the single largest refer for most nonprofits. So why WOULDN’T you help them help people find you?!
  • Much like Authorship for Google+ profiles, this piece of Direct Connect code will help establish your blog as a publisher by tying it to your Google+ page with a rel=“publisher” tag.
  • http://www.forbes.com/sites/allbusiness/2013/06/24/how-to-use-google-authorship-and-author-rank-for-your-business/
  • This post is now #1. It was #17, bottom of second page, because of lousy SEO on my part, but still driving hundreds of hits to my site because I had the picture.
  • https://plus.google.com/u/0/101992164641802634774/posts/DT26cXGhm2o
  • https://plus.google.com/u/0/101992164641802634774/posts/DT26cXGhm2oCan be a bit creepythough
  • Last Thanksgiving, thisnonprofitdid a food drive invite. Others made the event last the wholeweek.
  • https://plus.google.com/u/0/101992164641802634774/posts/DT26cXGhm2o
  • Love is about thanking donors and letting them know they made a terrific investment in giving to you
  • Love is about thanking donors and letting them know they made a terrific investment in giving to you
  • These folks were my best customer prospects! And posted on line by them!
  • If you don’t do events, communities can get you in front of your customers and influencers
  • If you don’t do events, communities can get you in front of your customers and influencers
  • If you don’t do events, communities can get you in front of your customers and influencers
  • Bloomerang started this “Nonprofit Donor Retention” communityI joined as my business
  • Bloomerang started this “Nonprofit Donor Retention” communityI joined as my business
  • Bloomerang started this “Nonprofit Donor Retention” communityI joined as my business.This is an a company and a topic I want to be associated with. So I accepted the invitation after taking this shot.
  • Steve MacLaughlin disseminates a fair amount of monthly Blackbaud research here but other reports too. The 45 folks showcase his company without looking like we are.
  • Google+ for Businesses and Nonprofits #smbme

    1. 1. Google+ for Business Harnessing authorship, events, and communities to drive sales Marc A. Pitman, The Fundraising Coach, www.fundraisingcoach.com Google+ http://bit.ly/MarconGoogleplus TWITTER @marcapitman Hashtag: #smbme
    2. 2. Google+ continues to grow  a
    3. 3. Not trying to talk to these guys
    4. 4. Nor to her
    5. 5. I want to help your business or nonprofit…
    6. 6. I want to help your business or nonprofit… …in about 30 minutes!
    7. 7. Your Biggest Referrer  Check your analytics…who drives the most traffic to your site?
    8. 8. Your Biggest Referrer  Check your analytics…who drives the most traffic to your site?
    9. 9. Your Biggest Referrer  Check your analytics…who drives the most traffic to your site?  If one customer brought in 50% of your biz, wouldn’t you listen to what they were doing?
    10. 10. 3 Business Tools for Marketing 1. Authorship & Direct Connect 2. Events 3. Communities Katie will cover ―Google Local‖
    11. 11. Authorship 1. To your each blog post add the ?rel=―author‖ –This could be with your name or in the bio box
    12. 12. Authorship  To your each blog post add the ?rel=―author‖ –This could be with your name or in the bio box
    13. 13. Authorship 1. To your each blog post add the ?rel=―author‖ –This could be with your name or in the bio box 2. Add that link to the―Contributor To‖ section on your Google+ profile
    14. 14. Authorship 1. To your each blog post add the ?rel=―author‖ –This could be with your name or in the bio box 2. Add that link to the―Contributor To‖ section on your Google+ profile
    15. 15. Authorship 1. To your each blog post add the ?rel=―author‖ –This could be with your name or in the bio box 2. Add that link to the―Contributor To‖ section on your Google+ profile
    16. 16. Direct Connect  Get as prominent display as ads http://www.socialmediaexaminer.com/go ogle-plus-for-business/
    17. 17. Direct Connect  Simply add code found at https://developers.google.com/+/web/b adge/
    18. 18. Authorship …For example, if Google considers you to be an authority in car parts because you create a lot of great content related to that, then just imagine what it would do for your car parts business. When someone searches for car parts, Google will return the most relevant and the highest authority result.
    19. 19. This pic got me hundreds of hits 1. To your each blog post add the ?rel=―author‖ –This could be with your name or in the bio box 2. Add that link to the―Contributor To‖ section on your Google+ profile
    20. 20. Events 1. E
    21. 21. Events  If your customers/followers use Google Calendar, your event shows up there
    22. 22. Try Events  If your customers/followers use Google Calendar, your event shows up there
    23. 23. Hangouts & Events 1. Create Event promoting a Hangout 2. Broadcast the Hangout on Air
    24. 24. Hangouts & Events  The ―front porch‖  Regular ―office hours‖ or ―project updates‖
    25. 25. Hangouts  The ―front porch‖  Regular ―office hours‖ or ―project updates‖  The following image is from a hangout. I was invited by my PROSPECTS— people I didn’t know!
    26. 26. 4. Love: Hangouts  Google is letting us –Name hangouts –Broadcast them to reach beyond the 10
    27. 27. Communities  Circles = 1 to many  Communities = back & forth with many
    28. 28. Tips on Communities  Create a community –Around a passion, not your business –Public for anyone to join or –Private for fans or insiders or team members  Join existing communities
    29. 29. Tips on Communities  Create a community –Around a passion, not your business –Public for anyone to join or –Private for fans or insiders or team members  Join existing communities
    30. 30. Public for mutual branding  Create a community –Around a passion, not your business –Public for anyone to join or –Private for fans or insiders or team members  Join existing communities
    31. 31. Public for mutual branding  Create a community –Around a passion, not your business –Public for anyone to join or –Private for fans or insiders or team members  Join existing communities
    32. 32. Public for mutual branding  Create a community –Around a passion, not your business –Public for anyone to join or –Private for fans or insiders or team members  Join existing communities
    33. 33. Private for influencers  .
    34. 34. What are you waiting for?  Google+ continues to quietly dominate
    35. 35. What are you waiting for?  Google+ continues to quietly dominate –Authorship helps people find you and significantly increases rank and traffic
    36. 36. What are you waiting for?  Google+ continues to quietly dominate –Authorship helps people find you and significantly increases rank and traffic –Events show up where people live, without them having to go to your store or website
    37. 37. What are you waiting for?  Google+ continues to quietly dominate –Authorship helps people find you and significantly increases rank and traffic –Events show up where people live, without them having to go to your store or website –Communities offer social proof people like your business or nonprofit
    38. 38.  Give me your card for a free copy of these slides & to sign up for my email newsletter www.GooglePlusforNonprofits.com www.lynetteyoung.com/books

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