Fundraising on the Web It’s more than just a “birthday wish” Non-hype tips, tools, & best practices Marc A. Pitman, The Fu...
Does online fundraising look  like this?
Bad social media <ul><li>Don’t be this guy </li></ul>
Better social media <ul><li>DO be this guy </li></ul>
Is  this a passing fad?
Is  this a passing fad?
Is  this a passing fad?
Is  this a passing fad?
Is  this a passing fad?
How to raise less money
How to raise less money <ul><li>Don’t have a website </li></ul>
How to raise less money <ul><li>Don’t have a website </li></ul><ul><ul><li>Having a cluttered site </li></ul></ul><ul><ul>...
The Big Red Fez <ul><li>Web </li></ul><ul><ul><li>Where's the banana? </li></ul></ul>
<ul><li>What’s the ONE thing they want you to do? </li></ul><ul><ul><li>Buy a car? </li></ul></ul><ul><ul><li>Read a horos...
<ul><li>What is Google’s ONE thing they want you to do? </li></ul>Google - where’s the banana?
Great nonprofit website for FR
Great nonprofit website for FR
Great nonprofit website for FR
Great nonprofit website for FR
Great nonprofit website for FR
Great nonprofit website for FR
How to raise less money <ul><li>Don’t have a website </li></ul><ul><li>Dissing your geek fans </li></ul>
How to raise less money <ul><li>Don’t have a website </li></ul><ul><li>Dissing your geek fans </li></ul><ul><li>Keeping pe...
People give more on your site <ul><li>Study by Network4Good and TrueSense Marketing </li></ul><ul><li>Giving on </li></ul>...
People give more on your site <ul><li>Study by Network4Good and TrueSense Marketing </li></ul><ul><li>Giving on </li></ul>...
People give more on your site <ul><li>Study by Network4Good and TrueSense Marketing </li></ul><ul><li>Giving on </li></ul>...
How to raise less money <ul><li>Don’t have a website </li></ul><ul><li>Dissing your geek fans </li></ul><ul><li>Keeping pe...
All these keywords are unsearchable
How to raise less money <ul><li>Don’t have a website </li></ul><ul><li>Dissing your geek fans </li></ul><ul><li>Keeping pe...
You will make mistakes
But it’s how you handle it that counts
Online tools keep multiplying <ul><li>Where would  you  seek funds? </li></ul>
Online Fundraising Success
Organize like it’s an event <ul><li>Organizing committee </li></ul><ul><li>Sponsors </li></ul><ul><li>A set of deadlines <...
www.GiftRangeCalculator.com
Preach to the choir <ul><li>Keep the inner circle engaged </li></ul><ul><li>Give them specific tasks, actions, missions </...
Epic Changes “misisons” <ul><li>When I was added to the Epic Change “Show Mama Some Love” group by John Haydon, I saw this...
Strut your stuff <ul><li>Social media isn’t for the bashful! Show people who’s involved </li></ul><ul><li>Social Proof </l...
Recording Skype Calls <ul><li>Here are some Skype calls I recorded for Twestival. Slightly edited versions made it up on Y...
Mix it up <ul><li>Use multi-channel engagement </li></ul><ul><li>Email – collect address, make sign up easy, make emails h...
Sample event page - Twestival
Report back <ul><li>Thank everyone! </li></ul><ul><li>Track everything </li></ul><ul><ul><li>$ </li></ul></ul><ul><ul><li>...
Epic change John Haydon video
Bad social media <ul><li>Don’t be this guy </li></ul>
Better social media <ul><li>DO be this guy </li></ul>
<ul><li>Give me your card for </li></ul><ul><ul><li>a free copy of $100,000 Guide to Email Solicitation e-course </li></ul...
Upcoming SlideShare
Loading in...5
×

Fundraising on the Web: It's more than just a birthday wish!

917

Published on

Fundraising on the web is an important component of a successful nonprofit fundraising program. But it's more than just sending out a "wish." Join Marc as he explores 5 ways guaranteed to raise LESS money online and then 5 ways to raise more money online!

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
917
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Causes can be a great component of fundraising…but it’s more than just putting up a page
  • Does your social media outreach look like this? Is this compelling? Inspiring? Do you like this?
  • Or do you look like this?
  • This is worth it Everyone’s on it. Almost. (infographic from LillyOne)
  • This is worth it The top 3 sites have hundreds of MILLIONS of users. EVERY DAY. (infographic from LillyOne)
  • This is worth it The top 3 sites have hundreds of MILLIONS of users. EVERY DAY. (infographic from LillyOne)
  • This is worth it (infographic from LillyOne)
  • This is worth it (infographic from LillyOne)
  • Let’s look at the biggest mistakes
  • How to raise less money: Don’t have a site (having a cluttered site is just as bad; so is having gmail as your “professional” email)
  • How to raise less money: Don’t have a site (having a cluttered site is just as bad; so is having gmail as your “professional” email)
  • Web where&apos;s the banana: Seth Godin&apos;s big red fez check out my sites: fundraisingcoach.com and marcpitman.com -- what&apos;s the banana? Mail Time honored Cop-out? Face-to-face is more effective... get the best copywriting, direct mail expertise Blue signature Courier New font out pulls SBS example stats and %--SEE MY JUNE BLOG POST vs. story of alumna/employee/mom Same author, which works better?
  • Where’s the banana here?
  • Donate right up front, but playfully
  • And the message keeps getting repeated
  • again
  • And again
  • How to raise less money: Don’t have a site (having a cluttered site is just as bad; so is having gmail as your “professional” email) Dissing your geek fans. There are a lot of us out there. Be familiar enough with the tools to be able to appear enthusiastic. And let us run with them.
  • How to raise less money: Don’t have a site (having a cluttered site is just as bad; so is having gmail as your “professional” email) Dissing your geek fans. There are a lot of us out there. Be familiar enough with the tools to be able to appear enthusiastic. And let us run with them. Keeping people on Facebook (it’s “rented” real estate, you don’t own it – and people give more on your site – See #1 *grin*)
  • Makes sense: Charity site: much more intentional and better emotional feel for org Giving portal: like giving to a middle man and the charity stewardship is harder Social giving: is like your friend passing a hat or an “in lieu of flowers” message
  • Makes sense: Charity site: much more intentional and better emotional feel for org Giving portal: like giving to a middle man and the charity stewardship is harder Social giving: is like your friend passing a hat or an “in lieu of flowers” message
  • Makes sense: Charity site: much more intentional and better emotional feel for org Giving portal: like giving to a middle man and the charity stewardship is harder Social giving: is like your friend passing a hat or an “in lieu of flowers” message
  • How to raise less money: 4. Graphic designers having final say (ALSPAY’s rich keywords embedded in a jpeg- NO SEO)
  • Gorgeous page, but all these key word rich testimonials are worthless for search engines since they’re all embedded in an image.
  • 5. Playing it safe. You’re going to mess up. It’s how you handle it.
  • Red Cross “gettingslizzerd” email
  • But Wendy Harman Knew it would happen at some point (all of us with more than one account have goofed) Knew to handle it with humor BEFORE the event so she was ready when it happened Turned out to be a big win for them. Reminded everyone that a huge multinational relief agency was made up of passionate, and sometimes error prone, individuals.
  • No shortage of online tools, for nonprofits and businesses. Since tools come and go, let’s focus on strategy
  • Twestival: Started in a pub Amanda Rose asking “what if we raised money for charity” Raised $550,000 this March! Over 400 cities on March 24 th . Total since 2009 – about $1.8 million TweetsGiving/EpicChange: Stacey Monk, uses Thanksgiving &amp; Mothers Day Over $25,000 last week. Probably over $150,000 since 2009
  • Great example of specific actions with deadlines and variety
  • Skype calls with Stéphanie Montreuil (Ottawa), Chris Penberthy (Plymouth), and Kristoffer Solberg (Coppenhagen) for Twestival Local 2011
  • Sample of a Twestival page showing ticket sales, donations, thermometer, twitter box. Sponsors are below.
  • Great for marketing, fundraising, engagement: Keeps it human!
  • Do these steps and your fundraising (or business sales) will not be as much noise…
  • … as it will be money raising conversation
  • Fundraising on the Web: It's more than just a birthday wish!

    1. 1. Fundraising on the Web It’s more than just a “birthday wish” Non-hype tips, tools, & best practices Marc A. Pitman, The Fundraising Coach, www. fundraisingcoach.com Twitter: @marcapitman
    2. 2. Does online fundraising look like this?
    3. 3. Bad social media <ul><li>Don’t be this guy </li></ul>
    4. 4. Better social media <ul><li>DO be this guy </li></ul>
    5. 5. Is this a passing fad?
    6. 6. Is this a passing fad?
    7. 7. Is this a passing fad?
    8. 8. Is this a passing fad?
    9. 9. Is this a passing fad?
    10. 10. How to raise less money
    11. 11. How to raise less money <ul><li>Don’t have a website </li></ul>
    12. 12. How to raise less money <ul><li>Don’t have a website </li></ul><ul><ul><li>Having a cluttered site </li></ul></ul><ul><ul><li>Having your email at “Gmail” on your business card </li></ul></ul>
    13. 13. The Big Red Fez <ul><li>Web </li></ul><ul><ul><li>Where's the banana? </li></ul></ul>
    14. 14. <ul><li>What’s the ONE thing they want you to do? </li></ul><ul><ul><li>Buy a car? </li></ul></ul><ul><ul><li>Read a horoscope? </li></ul></ul><ul><ul><li>Bet? </li></ul></ul><ul><ul><li>Find singles? </li></ul></ul><ul><li>CONFUSING </li></ul>Yahoo! - where’s the banana?
    15. 15. <ul><li>What is Google’s ONE thing they want you to do? </li></ul>Google - where’s the banana?
    16. 16. Great nonprofit website for FR
    17. 17. Great nonprofit website for FR
    18. 18. Great nonprofit website for FR
    19. 19. Great nonprofit website for FR
    20. 20. Great nonprofit website for FR
    21. 21. Great nonprofit website for FR
    22. 22. How to raise less money <ul><li>Don’t have a website </li></ul><ul><li>Dissing your geek fans </li></ul>
    23. 23. How to raise less money <ul><li>Don’t have a website </li></ul><ul><li>Dissing your geek fans </li></ul><ul><li>Keeping people on Facebook </li></ul>
    24. 24. People give more on your site <ul><li>Study by Network4Good and TrueSense Marketing </li></ul><ul><li>Giving on </li></ul><ul><ul><li>Charity website : start at the highest level & give the most over time </li></ul></ul>
    25. 25. People give more on your site <ul><li>Study by Network4Good and TrueSense Marketing </li></ul><ul><li>Giving on </li></ul><ul><ul><li>Charity website : start at the highest level & give the most over time </li></ul></ul><ul><ul><li>Giving portals : started lower & gave less over time </li></ul></ul>
    26. 26. People give more on your site <ul><li>Study by Network4Good and TrueSense Marketing </li></ul><ul><li>Giving on </li></ul><ul><ul><li>Charity website : start at the highest level & give the most over time </li></ul></ul><ul><ul><li>Giving portals : started lower & gave less over time </li></ul></ul><ul><ul><li>Social giving opportunities : gave the least initially & added little afterward </li></ul></ul>
    27. 27. How to raise less money <ul><li>Don’t have a website </li></ul><ul><li>Dissing your geek fans </li></ul><ul><li>Keeping people on Facebook </li></ul><ul><li>Letting graphic designers have final say </li></ul>
    28. 28. All these keywords are unsearchable
    29. 29. How to raise less money <ul><li>Don’t have a website </li></ul><ul><li>Dissing your geek fans </li></ul><ul><li>Keeping people on Facebook </li></ul><ul><li>Letting graphic designers have final say </li></ul><ul><li>Playing it safe </li></ul>
    30. 30. You will make mistakes
    31. 31. But it’s how you handle it that counts
    32. 32. Online tools keep multiplying <ul><li>Where would you seek funds? </li></ul>
    33. 33. Online Fundraising Success
    34. 34. Organize like it’s an event <ul><li>Organizing committee </li></ul><ul><li>Sponsors </li></ul><ul><li>A set of deadlines </li></ul><ul><li>Commit to three years </li></ul>
    35. 35. www.GiftRangeCalculator.com
    36. 36. Preach to the choir <ul><li>Keep the inner circle engaged </li></ul><ul><li>Give them specific tasks, actions, missions </li></ul><ul><li>Use everything: calls, webchats, secret FB groups </li></ul><ul><li>Keep the inner core active </li></ul>
    37. 37. Epic Changes “misisons” <ul><li>When I was added to the Epic Change “Show Mama Some Love” group by John Haydon, I saw this image </li></ul>
    38. 38. Strut your stuff <ul><li>Social media isn’t for the bashful! Show people who’s involved </li></ul><ul><li>Social Proof </li></ul><ul><li>Facebook box | Google Connect | YouTube videos </li></ul><ul><li>Use a mix of both choir and cause </li></ul>
    39. 39. Recording Skype Calls <ul><li>Here are some Skype calls I recorded for Twestival. Slightly edited versions made it up on YouTube for Twestival organizers </li></ul>
    40. 40. Mix it up <ul><li>Use multi-channel engagement </li></ul><ul><li>Email – collect address, make sign up easy, make emails helpful </li></ul><ul><li>FB – have a page, integrate Causes if you want </li></ul><ul><li>Twitter hashtag – put tweets on site </li></ul><ul><li>YouTube – donors & nonprofit channel </li></ul>
    41. 41. Sample event page - Twestival
    42. 42. Report back <ul><li>Thank everyone! </li></ul><ul><li>Track everything </li></ul><ul><ul><li>$ </li></ul></ul><ul><ul><li>Donors/volunteers </li></ul></ul><ul><ul><li>Interactions </li></ul></ul><ul><ul><li>Missions completed (maybe earn badges?) </li></ul></ul><ul><ul><li>ANYTHING – and share through all channels </li></ul></ul>
    43. 43. Epic change John Haydon video
    44. 44. Bad social media <ul><li>Don’t be this guy </li></ul>
    45. 45. Better social media <ul><li>DO be this guy </li></ul>
    46. 46. <ul><li>Give me your card for </li></ul><ul><ul><li>a free copy of $100,000 Guide to Email Solicitation e-course </li></ul></ul><ul><ul><li>and a copy of these slides </li></ul></ul><ul><li>Free blog, articles, book reviews, and more at FundraisingCoach.com </li></ul>[email_address]
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×