Fundraising in a Recession with Social media

Successful Fundraising in a Recession
A talk given at the Blaine House Conference on Volunteerism
Marc A. Pitman, FundraisingCoach.com

The bad news seems to keep on coming
The bad news seems to keep on coming

And the media needs to fill time
And the media needs to fill time

Stress
Stress is increasing for all of us – for donors AND fundraisers!

Keep proper hygiene
But with proper hygiene—mental and physical—will save the day

We can succeed
But we can proceed with confidence and see our missions funded!

The Present Condition
Been in “recession” for almost a year and a half now.

No news is stil news, aer we out, are we not
Pundits have lots of fodder to sell issues of magazines.

After a free fall, stocks feel like they are on a roller coaster
Huge DNA picture strandLots of things are connected, in tandem

Odd characteristics of this recession
CaMore people across, degrees
Men and women
Even fundraisers are getting fired!mpfire picture with people talking

Media has LOTS of space to fill
24 hours a day, 7 days a week. Print, radio, tv, online
100’s of channels
1000’s of magazines and radio stations
Millions of blogs, and tweets, and podcasts

This situation is really tough
For businesses and small businesses:
Employment IS helping our community. Ask anyone that’s lost employers.
Assets aren’t equal to cash flow
NO ROOM FOR ENTITLEMENT! It’s ugly

Media, businesses, even our friends getting impacted—This stuff is catchy.
ANYTHING we’re exposed to THAT much would be catchy!!
Effects on Giving?
Annual funds are seeing
more gifts
but smaller ones – people really do help others in need
Solicitations are taking longer – 30-40% more activities to yield same results
Major gifts & sponsorships less “sure” – wait and see approach (retirements have shrunk)
Lead gifts still coming in
This stuff is catchy.
A trip to the grocery store

Because you had a bad day, I should suffer?
Remember Fiddler on the Roog?

Homelessness is on the rise

More and more people are hungry—not
not just here, but around the GLOBE.
Our mission is as needed as ever!
WE MUST BE OUT THERE RAISING FUNDS FOR OUR CAUSES!

Let’s get fundraising!

THE BASICS ARE EXTREME!

3 Source of Funds: Giving USA 2006

Get R.E.A.L.!

RESEARCH

www.GiftRangeCalculator.com

Organizational Google Profile
Google allows you free advertising:Edit your profile
Upload photos, logos, times, tons of information
Tricking out your orgs Google profile helps your donors find you (even if YOU don’t Google things, you donors DO!)

Personal Google Profile

ENGAGE
ENGAGE
Now’s the time!
Have you noticed: 30-60 minute appointments now taking 90-120! People seem to have lots more time.
Show donors that you really do value the relationship – Engaging is 2-way, it’s dating

Free publicity

Your words or theirs

These are words they’re interested in!

Social media

Try Others

3 minutes – 1000’s of people

Even on a post-it note

Not asking is not an option
There’s nothing compassionate about not asking!

Enage about cuts
Ask them how they’re dealing with the recession

LOVE
The final step in REAL: Love
How many times are you supposed to say “thank you” between asks? SEVEN
Flexible with pledge payments: be proactive- even if donors don’t take you up on this, they’ll be grateful.
All the things
FP “Dust Picture” – to all last year’s sponsors, advertisers, & ticket purchasers AND
– to all in any previous year
Message: We’re investing your gift right now

Communicate with your top 100
Top 100 gives 84% of money
One page
Anecdotes
Monthly
From CEO

Fundraising…a privilege

The bad news probably will keep on coming!

And we’ll keep hearing about it

It will be stressful

Keep up the hygiene!

We can proceed with confidence!

Free Resources
www.FundraisingCoach.com
Blog
Articles on Twitter
Audio
Give me your business card for
Free subscription my ezine
Free copy of my email solicitation guide

Fundraising in a Recession with Social media

by Marc Pitman on Oct 14, 2009

Accessibility

Categories

Tags

Upload Details

Usage Rights

1 Embed 5

Statistics

Fundraising in a Recession with Social media — Presentation Transcript