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Fundraising in a Recession with Social media

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    Notes on slide 1

    This situation is really tough For businesses and small businesses:Employment IS helping our community. Ask anyone that’s lost employers.Assets aren’t equal to cash flowNO ROOM FOR ENTITLEMENT! It’s ugly

    Homelessness is on the rise

    NBA team: Not practicing Michael Jordan gravity-defying tricks. Still practicing simple lay ups. Not silver bullets. But the basics.THE BASICS ARE EXTREME!

    So let’s get to the sanitizing! In my book, I simplify fundraising to four steps: research, engage, ask, and loveYou all know these already. Today, let’s examine each in light of a recession

    Saying you’re an authority is one thing.Having a major news publication say it is MUCH more convincing. And being cited in a NYT’s article makes your board and donors proud too!HARO is free and gives you the opportunity to help reporters with their stories.

    Watch your phraseology: (wordle.net)This is the Inland Foundation website. Check out the language we FR’s use.

    This is the hospital website. THESE are the words our donors are interested in.They expect us, as professionals, to know the other slide. But we need to engage them in this conversation.

    Go where the conversations are! Check out social media. -Create videos with a Flip-upload photos with Flickr (Or Microsoft Photosynth)**Not a fundraising substitute.** Fans, donor evangelists, will use it to fundraise. So orgs should be familiar these tools.Start a blog. Play with Twitter. Seek out colleagues. Seek out people interested in your cause.Most importantly: LISTEN. Use these tools to LISTEN.

    Wordpress – much more customizable Can use your email newsletters (blog posts stay up even after emails get deleted)

    These are my favoritesOur customers are using them

    My 74 cause members

    But wait there’s more – this let’s me go to ALL my networks

    Get your business where the conversations are already happening

    Board member got excited about me raising $30K in sponsorships and said we should be raising $50k.So I asked him for $10,000. He said no to $10,000. So I asked for $1000. “Inland is lucky to have you!” trying to stay in the black and keep people employed.But staying in black is the goal.

    Your missions matters! People need you to fundraise!Don’t make up the mind for your donor. Give them the dignity by respecting them enough to make up their own mind!SYBUNTS: be sure to ask them, direct mail, phone callsDonor Profile: Do you really know who’s giving to you? I thought it was elderly Eleanor (80 y.o. widower) but found out is was Baby Boomer Bill & Betty!

    LOVE The final step in REAL: LoveHow many times are you supposed to say “thank you” between asks? SEVENFlexible with pledge payments: be proactive- even if donors don’t take you up on this, they’ll be grateful.All the things FP “Dust Picture” – to all last year’s sponsors, advertisers, & ticket purchasers AND – to all in any previous yearMessage: We’re investing your gift right now

    Jerry Panas last week:100 people are going to give 84% of your money. (Really now that 4-5% give 97% of money)So identify those 100. And do a monthly anecdotal letter from the president. Hand signed. Hand addressed. Just to those 100.

    Favorites, Groups & Events

    Fundraising in a Recession with Social media - Presentation Transcript

    1. Successful Fundraising in a Recession
      A talk given at the Blaine House Conference on Volunteerism
      Marc A. Pitman, FundraisingCoach.com
    2. The bad news seems to keep on coming
      The bad news seems to keep on coming
    3. And the media needs to fill time
      And the media needs to fill time
    4. Stress
      Stress is increasing for all of us – for donors AND fundraisers!
    5. Keep proper hygiene
      But with proper hygiene—mental and physical—will save the day
    6. We can succeed
      But we can proceed with confidence and see our missions funded!
    7. The Present Condition
      Been in “recession” for almost a year and a half now.
    8. No news is stil news, aer we out, are we not
      Pundits have lots of fodder to sell issues of magazines.
    9. After a free fall, stocks feel like they are on a roller coaster
      Huge DNA picture strandLots of things are connected, in tandem
    10. Odd characteristics of this recession
      CaMore people across, degrees
      Men and women
      Even fundraisers are getting fired!mpfire picture with people talking
    11. Media has LOTS of space to fill
      24 hours a day, 7 days a week. Print, radio, tv, online
      100’s of channels
      1000’s of magazines and radio stations
      Millions of blogs, and tweets, and podcasts
    12. This situation is really tough
      For businesses and small businesses:
      Employment IS helping our community. Ask anyone that’s lost employers.
      Assets aren’t equal to cash flow
      NO ROOM FOR ENTITLEMENT! It’s ugly
    13. Media, businesses, even our friends getting impacted—This stuff is catchy.
      ANYTHING we’re exposed to THAT much would be catchy!!
      Effects on Giving?
      Annual funds are seeing
      more gifts
      but smaller ones – people really do help others in need
      Solicitations are taking longer – 30-40% more activities to yield same results
      Major gifts & sponsorships less “sure” – wait and see approach (retirements have shrunk)
      Lead gifts still coming in
      This stuff is catchy.
      A trip to the grocery store
    14. Because you had a bad day, I should suffer?
      Remember Fiddler on the Roog?
    15. Homelessness is on the rise
    16. More and more people are hungry—not
      not just here, but around the GLOBE.
      Our mission is as needed as ever!
      WE MUST BE OUT THERE RAISING FUNDS FOR OUR CAUSES!
    17. Let’s get fundraising!
    18. THE BASICS ARE EXTREME!
    19. 3 Source of Funds: Giving USA 2006
    20. Get R.E.A.L.!
    21. RESEARCH
    22. www.GiftRangeCalculator.com
    23. Organizational Google Profile
      Google allows you free advertising:Edit your profile
      Upload photos, logos, times, tons of information
      Tricking out your orgs Google profile helps your donors find you (even if YOU don’t Google things, you donors DO!)
    24. Personal Google Profile
    25. ENGAGE
      ENGAGE
      Now’s the time!
      Have you noticed: 30-60 minute appointments now taking 90-120! People seem to have lots more time.
      Show donors that you really do value the relationship – Engaging is 2-way, it’s dating
    26. Free publicity
    27. Your words or theirs
    28. These are words they’re interested in!
    29. Social media
    32. Try Others
    39. 3 minutes – 1000’s of people
    41. ASK
    42. Even on a post-it note
    43. Not asking is not an option
      There’s nothing compassionate about not asking!
    44. Enage about cuts
      Ask them how they’re dealing with the recession
    45. LOVE
      The final step in REAL: Love
      How many times are you supposed to say “thank you” between asks? SEVEN
      Flexible with pledge payments: be proactive- even if donors don’t take you up on this, they’ll be grateful.
      All the things
      FP “Dust Picture” – to all last year’s sponsors, advertisers, & ticket purchasers AND
      – to all in any previous year
      Message: We’re investing your gift right now
    46. Communicate with your top 100
      Top 100 gives 84% of money
      One page
      Anecdotes
      Monthly
      From CEO
    47. Fundraising…a privilege
    48. The bad news probably will keep on coming!
    49. And we’ll keep hearing about it
    50. It will be stressful
    51. Keep up the hygiene!
    52. We can proceed with confidence!
    53. Free Resources
      www.FundraisingCoach.com
      Blog
      Articles on Twitter
      Audio
      Give me your business card for
      Free subscription my ezine
      Free copy of my email solicitation guide

    + Marc PitmanMarc Pitman, 1 month ago

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