Kingdom Expansion &
First Baptist Waldoboro
Marc A. Pitman, The Fundraising Coach,
www.fundraisingcoach.com

Fundraising +
Bible = this?

Or this?

Who am I?  Former pastor of the
Vineyard Church of
Waterville
 Fundraising for faith-based
organizations & healthcare,
arts, & education
 Creator of the Extreme
Fundraising Ezine
http://fundraisingcoach.com
 Author of Ask Without Fear!
and Creating Donor
Evangelists

Is fundraising biblical?

Jesus :: Luke 8:1-3; Mt 6:1-4

David :: 1 Chronicles 29:1-29

Paul
 1 Corinthians
16:1-4
 2 Corinthians
8&9
 Philippians
4:10-20
 1 Timothy
6:17-19

3 Types of Fundraising Goals
1. Annual
2. Capital
3. Endowment

AF/Operating
 The most important
 often involves direct mail, phonathons,
and other annual “-athons”
(walkathons, bikeathons, etc.)
 keep this as unrestricted as possible

Endowment
 The keel of the ship, it helps you
weather tough times
 Funds invested with only a portion of
the interest thrown off used as income
 Be careful to not over restrict!
(Churches with Easter flowers but no money
for plumbing)

Capital
 3 times of organization
 3 phases of solicitation
 3 campaign stages

3 times of organization
 Preparing for a campaign
 in a campaign
 cleaning up from a campaign

3 phases of solicitation
 Leadership
 Special/Major
 Community

3 campaign stages
 Feasibility
 Quiet
 Public

Feasibility
 define goals
 Formulate and test drive a case
statement
 make a list of prospects
 create gift categories and put the
prospects into them
 Not necessarily the beginning of a
campaign
 May recommend waiting a year of two

Define goals
 What do you want accomplished
 How much will it cost?

www.GiftRangeCalculator.com

Create & test a case statement
 arguing in court
 should have
– history of org
– past success & accomplishments
– project goals
• why it’s needed
• what is will do for the organization
– Head & Heart
 Very helpful in finding out and answering
objections before you start soliciting.
– gets you talking to people who’s lives don’t
revolve around your organization

Quiet
 quiet but not too quiet
 Leadership/Special/Major
 disciplined work, walking out the plan

Public
 after 60-75% of money is raised—
people give to winning teams
 don’t kick it off too soon
 20% of the money but 80% of the work

Case Statement Work
Why are you contemplating these
additions?
How does this reflect your values? Of
being “Internally equipped for external
focus”?

 Tool shop including:
The Creating Donor
Evangelists Program
 Give me your card for a
free copy of $100,000
Guide to Email
Solicitation e-course
 Free blog, articles,
book reviews, and
more!
marc@fundraisingcoach.com