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Ask Without Fear Expanded: Step 1 Research

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The 1st part of a 3-part webinar expanding on the concepts in the book "Ask Without Fear!"

The 1st part of a 3-part webinar expanding on the concepts in the book "Ask Without Fear!"

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  • Transcript

    • 1. Get R.E.A.L.: Research The first step to ask without fear ! Marc A. Pitman, The Fundraising Coach, www. fundraisingcoach.com
    • 2. Who am I?
      • Chosen for Seth Godin’s BullMarket Guide as a person “will shake things up”
      • Creator of the Extreme Fundraising Ezine ( http://fundraisingcoach.com )
      • Author of Ask Without Fear! and Creating Donor Evangelists
    • 3. Today’s Goals
      • Basic overview of researching
      • Free tools for defining your case
      • Easy ways to make sure you make the right ask
    • 4. Fundraising…a privilege
      • Asking for money is one of the most noble opportunities on earth
      • Like putting a plug into a live socket
    • 5. Let's Get R.E.A.L.!
      • R esearch
      • E ngage
      • A sk
      • L ove/ L ike/ L ive
    • 6. Research
      • About your goals:
      • Case statement
      • Gift table
      • Naming Opps
    • 7. Research: Case Statement
      • Pros and cons
      • “ Prove it”
      • Head & Heart
      • - business plan
      • - inspiring stories
    • 8. Research: Case Statement
      • Objections:
        • Brainstorm them
        • Work them into the case statement
    • 9. Gift Range Calculator
      • http://blackbaud.com/resources/giftrange/giftcalc.aspx
    • 10. Gift Pyramid
    • 11. Research: Naming Opportunities
      • How much would it cost to “name” your charity?
      • Big ticket items
      • Participation clubs
    • 12. Research
      • About your prospect
      • Free Tools
      • Paid Services
      • Peer Reviews
    • 13. Research: Free Tools
    • 14. Research: Paid Services
    • 15. Research: Peer Reviews
      • Traditional Reviews
      • The “CPI” Review
        • Three Sections
          • Capacity
          • Philanthropy
          • Interest
        • Rate 1 – 5
      • Avoid Paralysis By Analysis
    • 16. Don’t Get Stuck Here!
      • Avoid Paralysis
      • By Analysis
    • 17. Coming up in the next class
      • Step 2: Engage!
    • 18. You Can Do It!
      • BEE YOURSELF
      • Make your gift first!
      • Don't feel guilty that you're afraid
      • Have courage (it's not courage without fear)
      • Keep it simple
      • Have fun!
    • 19.
      • Tool shop including: The Creating Donor Evangelists Program
      • Give me your card for a free copy of $100,000 Guide to Email Solicitation e-course
      • Free blog, articles, book reviews, and more!
      [email_address]

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