Ask Without Fear! to recruit volunteers, board members and fully fund your nonprofit cause

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This version of Ask Without Fear! presented at the Tennessee Valley Institute for Nonprofit Excellence focuses on using the "Get REAL" method to not only fundraise for your charity but also recruit …

This version of Ask Without Fear! presented at the Tennessee Valley Institute for Nonprofit Excellence focuses on using the "Get REAL" method to not only fundraise for your charity but also recruit volunteers and board members.

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  • Working for nonprofits is one of the most noble opportunities on earth Like putting a plug into a live socket great American tradition--though philanthropy has been around since the beginning people often don't have the privilege of earning an income doing what matters most to them
  • too many options – You can volunteer, be on the board, give gifts, and on, and on, and on 1. Cheez-It® Original 2. Reduced Fat 3. White Cheddar Crackers 4. Big Cheez-It 5. Cheesy Sour Cream & Onion 6. Parmesan & Garlic 7. Cheddar Jack 8. Party Mix 9. Chili Cheese 10. Hot & Spicy confuses the donor (and asker!) options ARE good but don't let hem get in the way "It is only logical to think that if some choice is good, more is better," says Barry Schwartz, a professor of psychology at Swarthmore College, writing in the April 2004 issue of Scientific American (www.sciam.com). "Yet recent research strongly suggests that, psychologically, this assumption is wrong. Although some choice is undoubtedly better than none, more is not always better than less." Testing shows better responses with 2 or 3 choices--but keep testing for yourself!
  • cheap is not good stewardship duct tape mentality too many options 1. Cheez-It® Original 2. Reduced Fat 3. White Cheddar Crackers 4. Big Cheez-It 5. Cheesy Sour Cream & Onion 6. Parmesan & Garlic 7. Cheddar Jack 8. Party Mix 9. Chili Cheese 10. Hot & Spicy confuses the donor (and asker!) options ARE good but don't let hem get in the way "It is only logical to think that if some choice is good, more is better," says Barry Schwartz, a professor of psychology at Swarthmore College, writing in the April 2004 issue of Scientific American (www.sciam.com). "Yet recent research strongly suggests that, psychologically, this assumption is wrong. Although some choice is undoubtedly better than none, more is not always better than less." Testing shows better responses with 2 or 3 choices--but keep testing for yourself!
  • Do Your Homework asking on death anniversary Google it getting billion dollar electricity company as $250 Duck Race business sponsor Be realistic Avoid Paralysis By Analysis Don't let this be an excuse for not asking! Too many board members see "research" as an effective stall tactic -- sounds reasonable, right?
  • Case Statement
  • Do Your Homework asking on death anniversary Google it getting billion dollar electricity company as $250 Duck Race business sponsor Be realistic Avoid Paralysis By Analysis Don't let this be an excuse for not asking! Too many board members see "research" as an effective stall tactic -- sounds reasonable, right?
  • Do Your Homework asking on death anniversary Google it getting billion dollar electricity company as $250 Duck Race business sponsor Be realistic Avoid Paralysis By Analysis Don't let this be an excuse for not asking! Too many board members see "research" as an effective stall tactic -- sounds reasonable, right?
  • Do Your Homework asking on death anniversary Google it getting billion dollar electricity company as $250 Duck Race business sponsor Be realistic Avoid Paralysis By Analysis Don't let this be an excuse for not asking! Too many board members see "research" as an effective stall tactic -- sounds reasonable, right?
  • Do Your Homework asking on death anniversary Google it getting billion dollar electricity company as $250 Duck Race business sponsor Be realistic Avoid Paralysis By Analysis Don't let this be an excuse for not asking! Too many board members see "research" as an effective stall tactic -- sounds reasonable, right?
  • cheap is not good stewardship People want a challenge (don’t lie that board membership isn’t a “big deal”) duct tape mentality
  • Fundraising is like dating Get to know them What got them involved in the nonprofit? What impressed them most? What fascinates them Office/pictures/trophies Let them get to know about what makes your organization unique
  • Face-to-face ALWAYS the best This is what brings in the money Phone be natural works when done together (although I hate to admit it!) if that's not an "excuse" for calling, maybe set up a time by e-mail E-mail can work VERY effectively see my e-course DON'T SPAM!
  • Face-to-face ALWAYS the best This is what brings in the money Phone be natural works when done together (although I hate to admit it!) if that's not an "excuse" for calling, maybe set up a time by e-mail E-mail can work VERY effectively see my e-course DON'T SPAM!
  • Face-to-face ALWAYS the best This is what brings in the money Phone be natural works when done together (although I hate to admit it!) if that's not an "excuse" for calling, maybe set up a time by e-mail E-mail can work VERY effectively see my e-course DON'T SPAM!
  • Face-to-face ALWAYS the best This is what brings in the money Phone be natural works when done together (although I hate to admit it!) if that's not an "excuse" for calling, maybe set up a time by e-mail E-mail can work VERY effectively see my e-course DON'T SPAM!
  • Web where's the banana: Seth Godin's big red fez check out my sites: fundraisingcoach.com and marcpitman.com -- what's the banana? Mail Time honored Cop-out? Face-to-face is more effective... get the best copywriting, direct mail expertise Blue signature Courier New font out pulls SBS example stats and %--SEE MY JUNE BLOG POST vs. story of alumna/employee/mom Same author, which works better?
  • Web where's the banana: Seth Godin's big red fez check out my sites: fundraisingcoach.com and marcpitman.com -- what's the banana? Mail Time honored Cop-out? Face-to-face is more effective... get the best copywriting, direct mail expertise Blue signature Courier New font out pulls SBS example stats and %--SEE MY JUNE BLOG POST vs. story of alumna/employee/mom Same author, which works better?
  • #1 Reason people don't give or get engaged? Don’t skip this step! No longer a guess, now you know the donor and can find the things most likely to excite them
  • Find a connection and put the plug into the outlet! Make It Easy Don’t skip this step! No longer a guess, now you know the donor and can find the things most likely to excite them
  • How to set up the appointment—what to say and what NOT to say!
  • Phraseology Make Your Own Gift First! "would you join me in supporting...?" much easier to ask even if employed by the nonprofit--ESPECIALLY if employed by the nonprofit! "I can appreciate that" Props Show what the campaign will build Show pictures of the people being impacted Options: More arrows in your quiver monthly giving options gift menus "Gift in this range?" Can you use the Heifer Project ark concept? (www.heifer.org) w/o getting Cheezity? 2 FLOCKS OF CHICKS can help Papua New Guinea families improve nutrition and replenish their land 2 SHEEP can help United States families produce wool 2 TRIOS OF RABBITS can provide food and income to families in China 2 BEEHIVES can help families in Mexico earn money through sale of honey and beeswax 2 GUINEA PIGS can help Peruvian families add protein to their diets and earn income 2 LLAMAS can improve livestock bloodlines and produce wool for Bolivian families 2 CAMELS can help families in India earn income by transporting agricultural and industrial materials 2 DONKEYS can supply animal draft power for farmers in Zimbabwe 2 GOATS can help two Romanian families provide milk for their children and earn extra income 2 OXEN can pull plows and carts in Cameroon 2 COWS can bring milk and income to a Bangladesh village 2 TRIOS OF DUCKS can help families in Thailand generate income through the sale of eggs and birds 2 WATER BUFFALO can help Filipino families increase rice production through animal draft power 2 FLOCKS OF GEESE can help two families in Ghana better their nutrition and income through the production of eggs and meat 2 PIGS can enable Dominican Republic families attain greater self-reliance Testing shows better responses with 2 or 3 choices--but keep testing for yourself! Maybe: good, better, best
  • Phraseology Make Your Own Gift First! "would you join me in supporting...?" much easier to ask even if employed by the nonprofit--ESPECIALLY if employed by the nonprofit! "I can appreciate that" Props Show what the campaign will build Show pictures of the people being impacted Options: More arrows in your quiver monthly giving options gift menus "Gift in this range?" Can you use the Heifer Project ark concept? (www.heifer.org) w/o getting Cheezity? 2 FLOCKS OF CHICKS can help Papua New Guinea families improve nutrition and replenish their land 2 SHEEP can help United States families produce wool 2 TRIOS OF RABBITS can provide food and income to families in China 2 BEEHIVES can help families in Mexico earn money through sale of honey and beeswax 2 GUINEA PIGS can help Peruvian families add protein to their diets and earn income 2 LLAMAS can improve livestock bloodlines and produce wool for Bolivian families 2 CAMELS can help families in India earn income by transporting agricultural and industrial materials 2 DONKEYS can supply animal draft power for farmers in Zimbabwe 2 GOATS can help two Romanian families provide milk for their children and earn extra income 2 OXEN can pull plows and carts in Cameroon 2 COWS can bring milk and income to a Bangladesh village 2 TRIOS OF DUCKS can help families in Thailand generate income through the sale of eggs and birds 2 WATER BUFFALO can help Filipino families increase rice production through animal draft power 2 FLOCKS OF GEESE can help two families in Ghana better their nutrition and income through the production of eggs and meat 2 PIGS can enable Dominican Republic families attain greater self-reliance Testing shows better responses with 2 or 3 choices--but keep testing for yourself! Maybe: good, better, best
  • Phraseology Make Your Own Gift First! "would you join me in supporting...?" much easier to ask even if employed by the nonprofit--ESPECIALLY if employed by the nonprofit! "I can appreciate that" Props Show what the campaign will build Show pictures of the people being impacted Options: More arrows in your quiver monthly giving options gift menus "Gift in this range?" Can you use the Heifer Project ark concept? (www.heifer.org) w/o getting Cheezity? 2 FLOCKS OF CHICKS can help Papua New Guinea families improve nutrition and replenish their land 2 SHEEP can help United States families produce wool 2 TRIOS OF RABBITS can provide food and income to families in China 2 BEEHIVES can help families in Mexico earn money through sale of honey and beeswax 2 GUINEA PIGS can help Peruvian families add protein to their diets and earn income 2 LLAMAS can improve livestock bloodlines and produce wool for Bolivian families 2 CAMELS can help families in India earn income by transporting agricultural and industrial materials 2 DONKEYS can supply animal draft power for farmers in Zimbabwe 2 GOATS can help two Romanian families provide milk for their children and earn extra income 2 OXEN can pull plows and carts in Cameroon 2 COWS can bring milk and income to a Bangladesh village 2 TRIOS OF DUCKS can help families in Thailand generate income through the sale of eggs and birds 2 WATER BUFFALO can help Filipino families increase rice production through animal draft power 2 FLOCKS OF GEESE can help two families in Ghana better their nutrition and income through the production of eggs and meat 2 PIGS can enable Dominican Republic families attain greater self-reliance Testing shows better responses with 2 or 3 choices--but keep testing for yourself! Maybe: good, better, best
  • GROUP WORK
  • GROUP WORK
  • GROUP WORK
  • GROUP WORK
  • WHAT SCARES YOU?
  • 501MP FundraisingKick

Transcript

  • 1. Ask Without Fear! Connecting People with What Matters to Them Most Marc A. Pitman, The Fundraising Coach, www. fundraisingcoach.com TWITTER @marcapitman
  • 2. Nonprofit work…a privilege
  • 3. 2. Cheez-It Treatment
  • 4. 7 Frequent Fundraising Myths
    • The Mickey D’s Mistake
    • The Cheez-It Treatment
  • 5. Let's Get R.E.A.L.!
    • R esearch
  • 6. Let's Get R.E.A.L.!
    • R esearch
    • E ngage
  • 7. Let's Get R.E.A.L.!
    • R esearch
    • E ngage
    • A sk
  • 8. Let's Get R.E.A.L.!
    • R esearch
    • E ngage
    • A sk
    • L ove/ L ike/ L ive
  • 9. Research
    • About your goals:
    • Case statement
    • Engagement Opps
    • Fundraising Goals
  • 10. Case Statementsearch
  • 11. Engagement Opportunities
    • Volunteering
      • Event/Episodic
      • Standing committees
    • Board membership
    • Donations
      • Project one-time donations
      • Ongoing annual donations
      • What else?
  • 12. www.GiftRangeCalculator.com
  • 13. Research
    • About your prospect
    • Tools
      • Google them
      • Personality
      • Stage of life
  • 14. Changing Volunteer Goals
    • Boomers want different things from volunteering. So ASK THEM!
  • 15. Research
    • About your prospect
    • Tools
      • Google them
      • Personality
      • Stage of life
    • Be realistic
  • 16. Research
    • About your prospect
    • Tools
      • Google them
      • Personality
      • Stage of life
    • Be realistic
    • Avoid Paralysis By Analysis
  • 17. Another Fundraising Mistake
    • The Mickey D’s Mistake
  • 18. Engage
    • Fundraising is like dating
    • Get to know them
      • What got them involved in the nonprofit? What impressed them most?
      • What fascinates them
      • Office/pictures/trophies
    • Let them get to know about what makes your organization unique
  • 19. Multiple Tools
    • Face-to-face
      • ALWAYS the best
      • This is what brings in the money
  • 20. Multiple Tools
    • Phone
      • be natural
  • 21. Multiple Tools
    • E-mail
      • can work VERY effectively
      • see my e-course
  • 22. Multiple Tools
    • E-mail
      • can work VERY effectively
      • see my e-course
  • 23. Multiple Tools (cont)
    • Mail
      • “ This made me think of you” notes
  • 24. Multiple Tools (cont)
    • Web
      • Where's the banana?
  • 25.  
  • 26.  
  • 27.  
  • 28. Ask
    • #1 Reason people don't give?
  • 29. Ask
    • Find a connection and put the plug into the outlet!
    • Make It Easy
  • 30. Setting up the appointment
  • 31. SHUT UP
  • 32. Make It Easy
    • Phraseology
      • Make Your Own Gift First!
  • 33. Make It Easy
    • Phraseology
      • Make Your Own Gift First!
      • "I can appreciate that"
  • 34. Make It Easy
    • Phraseology
      • Make Your Own Gift First!
      • "I can appreciate that"
    • Props
      • Renderings
      • Gift Charts
    • Get someone to help
    • Options: Arrows in your quiver
      • Multiple options
      • Maybe: good, better, best
  • 35. Handling Objections
    • What are common ones?
  • 36. Handling Objections
    • What are common ones?
    • Don't have the time
      • when might you?
      • when may I come back?
  • 37. Handling Objections
    • What are common ones?
    • Don't have the time
      • when might you?
      • when may I come back?
    • Giving elsewhere
      • best objection
      • "how could we get in your top 10 giving priorities?“
  • 38. Handling Objections
    • What are common ones?
    • Don't have the money
      • when might you?
      • when may I come back?
    • Giving elsewhere
      • best objection
      • "how could we get in your top 10 giving priorities?“
    • Not interested
      • Are they comatose ? *grin*
  • 39. Love/Like/Live
    • Love/Like the person anyway—they're more important than the gift
      • Our work is ALL about relationships
  • 40. Love/Like/Live
    • Love/Like the person anyway—they're more important than the gift
      • This business is ALL about relationships
    • Live with their response!
      • You don't always have to like the response but keep on loving the person
  • 41. Dealing with F.E.A.R.
    • F alse E vidence A ppearing R eal
    • Asking for money or helping change a kid’s life ?
    • Rejecting YOU or the cause?
    • This isn't life or death!
  • 42. You Can Do It!
    • BEE YOURSELF
    • Make your gift first!
    • Don't feel guilty that you're afraid
    • Have courage (it's not courage without fear)
    • Keep it simple
    • Have fun!
  • 43. 501 Mission Place – Chris Brogan
    • Tell the story briefly, end 1 st paragraph with brief summary of the request
    • Explain what is getting done
    • Ask for what needs to be done (with link)
    • #smNPchat
    • Ask them to pass it on
  • 44.
    • Tool shop including: The Creating Donor Evangelists Program
    • Give me your card for a free copy of these slides & to sign up for my email newsletter
    • Free blog, articles, book reviews, and more!
    [email_address]