ROI: Return On Influence

831 views

Published on

With UGC now elbowing traditional media out of the way, everyone has a chance at 15 minutes of fame. But what or who can be measured and does it influence us?

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
831
On SlideShare
0
From Embeds
0
Number of Embeds
205
Actions
Shares
0
Downloads
33
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

ROI: Return On Influence

  1. 1. ROI: Return On Influence ROI: Return on Influence Can Influence be measured?
  2. 2. Can Influence Be Measured?
  3. 3. -A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty. -Difficulties mastered are opportunities won -I have nothing to offer but blood, toil, tears and sweat -Never, never, never give up -Never in the field of human conflict was so much owed by so many to so few -Success is not final, failure is not fatal: it is the courage to continue that counts -Winston Churchill
  4. 4. Influence is Impact
  5. 5. Can we measure Impact?
  6. 6. Influence is Reach
  7. 7. Influence is Depth
  8. 8. Influence is breadth
  9. 9. All Measurable
  10. 10. Influence is Access
  11. 11. Influence is reputation Can we measure Chris's impact?
  12. 12. Influence is Growth
  13. 13. It's Leadership
  14. 14. Or the lack of leadership
  15. 15. Influence is Notoriety
  16. 16. It's a Force
  17. 17. Can you measure Yelp's influence in your buying decisions?
  18. 18. Call it branding or call it influence, but the end result is... Sales
  19. 19. Influence is Control
  20. 21. No matter how you look at it, influence is measurable...

×