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Why mobile matters

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Presentation to the IABC Houston Chapter about the growing trends of mobile applications.

Presentation to the IABC Houston Chapter about the growing trends of mobile applications.

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  •  Android operating system moved into second position at 28 percent behind RIM's OS (36 percent) and ahead of Apple's OS (21 percent).
  • Brands, retailers and merchants should use clever, engaging apps, which can be far more effectiveJuniper Research
  • Transcript

    • 1. Why Mobile Matters
      New Trends in the Mobile Marketplace
      Marc Nathan
      IABC Houston
      May 13, 2010
    • 2. Mobiles are Pervasive
      4.6 billion wireless subscribers worldwide
      297 million wireless subscribers in the U.S.
      916 voice/136 SMS messages per month
      Mobile Data contributes 26 percent of$1.1 trillion ($220 billion) of all carrierrevenues worldwide.
    • 3. Most Important Features
    • 4. Feature versus Smart
    • 5. Smart Operating Systems
    • 6. 45m US Smartphone Users
    • 7.
    • 8. Who’s on What
    • 9.
    • 10. Mobiles are New
      Mobile Coupon Redemption
      Smart Poster Fees
      Advertising Expenditure
      Mobile Retail Market $8 Billion by 2012$12 Billion by 2014
    • 11. Cracking the Code(s)
      QR Code
      UPC
      Datamatrix
      mTag
      Text
      Pictures
      Hyperlinks
      Contact Information
    • 12. Mobiles are Immediate
      Ability to change message
      Comparison shopping
      Mobile Coupons
    • 13. Mobiles are Direct
    • 14. Mobiles are Textual
    • 15. Relative Screen Sizes
      13”
    • 16. 2”
      52”
    • 17. Mobiles are Hyper Local
    • 18. Mobiles are Specific
      Mobile Content UsageTotal U.S. 234m Age 13+Source: comScoreMobiLens
    • 19. Mobiles are Fun
      Most Popular App Categories1) Books
      2) Games3) Entertainment
      4) Education
      5) Travel
    • 20. Mobiles are Distinct
      Browsing
      Email
      Calendar
      Maps
    • 21.
    • 22. Apps by the Numbers
      Total Active Apps: 198,355Total Inactive Apps: 33,701Total Apps in US App Store: 232,056Number of Active Publishers: 38,928
      Current Average App Price: $3.09Current Average Game Price: $1.33Current Average Overall Price: $2.83
      Cost to Buy All Apps: $560,449.69
    • 23. In Conclusion
      Mobiles are New
      Mobiles are Immediate
      Mobiles are Direct
      Mobiles are Textual
      Mobiles are Hyper Local
      Mobiles are Specific
      Mobiles are Fun
      Mobiles are Distinct
      Mobiles are Here to Stay
    • 24. Thanks for your time
      Q & A
      Marc Nathan
      marc@chaione.com
      713-569-3703
      @marc1919
      http://www.slideshare.net/why-mobile-matters

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