AMA Houston Strategy SIG - Innovation
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  • 1. AMA Houston Strategy SIG
    Leveraging Research & Strategy to Create & Market Your Company’s Next “Big Idea”
    Marc Nathan
    October 22, 2010
  • 2. INSPIRATION
    IDEATION
    ACTION
    INNOVATION
    2
    1
    3
    Our innovation framework
  • 3. Metrics
    Culture
    Failure
    Three necessities of innovation
  • 4. Demographically & Psychographicly Diverse
    Everyones experience has value if it contributes insight
  • 5. Our Core Beliefs – What Gets Us Up in the Morning
  • 6. The sun's rays do not burn until brought to a focus.
    - Alexander Graham Bell
  • 7. Innovation is the result of Applied Learning
    It can be manifested through structured creativity
  • 8. Connect
    Clarify
    Concentrate
    Convey
  • 9. Innovator’s Toolkit
  • 10. Lean Methodology
  • 11. Business Model Canvas
  • 12. Each Client Represents a New Story
    We craft the user narrative – first experience and subsequent interactions over time
    We question ‘knowns’ and ‘unknowns’
    Johari Window & Narratives
  • 13. KAIZEN
    not
    EUREKA!
  • 14. New versus Better
  • 15. Selected Case Studies
    How we’ve applied our process and expertise
  • 16. Social Recommendations For Business
  • 17. Complete Mobile and Web Integration
    Business Strategy, Persona and Narrative Creation, UX/UI Design, Web and Mobile Development
  • 18. Strategic Persona Development
    “I wonder if they have a service fraternity here. I’m just not sure where to find things I like to do.
  • 19. Hardware Assisted Behavior Management
    Business Strategy, UX/UI Design, Product Launch, Marketing
  • 20. 2
    1
    Inspiration
    Action
    3
    Ideation
    Key Takeaways
    Innovation
    KAIZEN
    Seemingly unrelated ideas can =
  • 21. Thanks for your attention
    Marc Nathan
    713.569.3703
    marc@chaione.com