AMA Houston Strategy SIG<br />Leveraging Research & Strategy to Create & Market Your Company’s Next “Big Idea”<br />Marc N...
INSPIRATION<br />IDEATION<br />ACTION<br />INNOVATION<br />2<br />1<br />3<br />Our innovation framework<br />
Metrics<br />Culture<br />Failure<br />Three necessities of innovation<br />
Demographically & Psychographicly Diverse<br />Everyones experience has value if it contributes insight<br />
Our Core Beliefs – What Gets Us Up in the Morning<br />
The sun's rays do not burn until brought to a focus.<br />- Alexander Graham Bell<br />
Innovation is the result of Applied Learning<br />It can be manifested through structured creativity<br />
Connect<br />Clarify<br />Concentrate<br />Convey<br />
Innovator’s Toolkit<br />
Lean Methodology<br />
Business Model Canvas<br />
Each Client Represents a New Story<br />We craft the user narrative – first experience and subsequent interactions over ti...
KAIZEN<br />not<br />EUREKA!<br />
New versus Better<br />
Selected Case Studies<br />How we’ve applied our process and expertise<br />
Social Recommendations For Business<br />
Complete Mobile and Web Integration<br />Business Strategy, Persona and Narrative Creation, UX/UI Design, Web and Mobile D...
Strategic Persona Development<br />“I wonder if they have a service fraternity here. I’m just not sure where to find thing...
Hardware Assisted Behavior Management<br />Business Strategy, UX/UI Design, Product Launch, Marketing<br />
2<br />1<br />Inspiration<br />Action<br />3<br />Ideation<br />Key Takeaways<br />Innovation<br />KAIZEN<br />Seemingly u...
Thanks for your attention<br />Marc Nathan<br />713.569.3703<br />marc@chaione.com<br />
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AMA Houston Strategy SIG - Innovation

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Transcript of "AMA Houston Strategy SIG - Innovation"

  1. 1. AMA Houston Strategy SIG<br />Leveraging Research & Strategy to Create & Market Your Company’s Next “Big Idea”<br />Marc Nathan<br />October 22, 2010<br />
  2. 2. INSPIRATION<br />IDEATION<br />ACTION<br />INNOVATION<br />2<br />1<br />3<br />Our innovation framework<br />
  3. 3. Metrics<br />Culture<br />Failure<br />Three necessities of innovation<br />
  4. 4. Demographically & Psychographicly Diverse<br />Everyones experience has value if it contributes insight<br />
  5. 5. Our Core Beliefs – What Gets Us Up in the Morning<br />
  6. 6. The sun's rays do not burn until brought to a focus.<br />- Alexander Graham Bell<br />
  7. 7. Innovation is the result of Applied Learning<br />It can be manifested through structured creativity<br />
  8. 8. Connect<br />Clarify<br />Concentrate<br />Convey<br />
  9. 9. Innovator’s Toolkit<br />
  10. 10. Lean Methodology<br />
  11. 11. Business Model Canvas<br />
  12. 12. Each Client Represents a New Story<br />We craft the user narrative – first experience and subsequent interactions over time<br />We question ‘knowns’ and ‘unknowns’<br />Johari Window & Narratives<br />
  13. 13. KAIZEN<br />not<br />EUREKA!<br />
  14. 14. New versus Better<br />
  15. 15. Selected Case Studies<br />How we’ve applied our process and expertise<br />
  16. 16. Social Recommendations For Business<br />
  17. 17. Complete Mobile and Web Integration<br />Business Strategy, Persona and Narrative Creation, UX/UI Design, Web and Mobile Development<br />
  18. 18. Strategic Persona Development<br />“I wonder if they have a service fraternity here. I’m just not sure where to find things I like to do.<br />
  19. 19. Hardware Assisted Behavior Management<br />Business Strategy, UX/UI Design, Product Launch, Marketing<br />
  20. 20. 2<br />1<br />Inspiration<br />Action<br />3<br />Ideation<br />Key Takeaways<br />Innovation<br />KAIZEN<br />Seemingly unrelated ideas can =<br />
  21. 21. Thanks for your attention<br />Marc Nathan<br />713.569.3703<br />marc@chaione.com<br />
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