Trend Brunch

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Trend Brunch

  1. 1. Key drivers Bandwith Software development Storage Processor cycles
  2. 3. Conjectures Unlimited Outlets Unlimited Media Unlimited Distribution Unlimited WOM promotion Unlimited Shelfspace Loads more free products
  3. 4. Talking with the customerbase + Talking within the customerbase = Brand
  4. 5. !
  5. 6. Silly
  6. 7. Freeline Bottomline pay to try free ad based $ $ $ prod1 prod2 prod3 prod4 prod5 flagship
  7. 9. Psychology: Free is far better then f*ck*ng cheap. then f*ck*ng cheap. then f*ck*ng cheap.
  8. 10. Participation Oriented Market Oriented Customer Oriented Product Oriented Analogue Era Digital Era
  9. 11. Marcom Paradigm shift Affected: Gossip, mimicking Affected: Social Media, Crowds, WOM Bought (ads) : TV, Radio, Print Bought (ads): Banners, Adwords Own: phone, fax, brochures Own: Website, Newsletter Analogue Era Digital Era

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