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Trend Brunch
Trend Brunch
Trend Brunch
Trend Brunch
Trend Brunch
Trend Brunch
Trend Brunch
Trend Brunch
Trend Brunch
Trend Brunch
Trend Brunch
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Trend Brunch

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Transcript

  • 1. Key drivers Bandwith Software development Storage Processor cycles
  • 2.  
  • 3. Conjectures Unlimited Outlets Unlimited Media Unlimited Distribution Unlimited WOM promotion Unlimited Shelfspace Loads more free products
  • 4. Talking with the customerbase + Talking within the customerbase = Brand
  • 5. !
  • 6. Silly
  • 7. Freeline Bottomline pay to try free ad based $ $ $ prod1 prod2 prod3 prod4 prod5 flagship
  • 8.  
  • 9. Psychology: Free is far better then f*ck*ng cheap. then f*ck*ng cheap. then f*ck*ng cheap.
  • 10. Participation Oriented Market Oriented Customer Oriented Product Oriented Analogue Era Digital Era
  • 11. Marcom Paradigm shift Affected: Gossip, mimicking Affected: Social Media, Crowds, WOM Bought (ads) : TV, Radio, Print Bought (ads): Banners, Adwords Own: phone, fax, brochures Own: Website, Newsletter Analogue Era Digital Era

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