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A B C2
 

A B C2

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A B C2 A B C2 Presentation Transcript

  • Building message
  • C ontrol B ought A ffected Digital 200x 1900 Analogue Indie Newsletter Social Blogosphere, Recommendation, Ranking, Gossip Website Company Newsletter Banners Buttons SPAM TV FC Print Radio Telex Fax Phone Brochure Gossip Free Pub Copy Catting PR Opinion
  • Steps
    • Buying proces is actually peek and poke
    • But in theoreticl linear form:
    Discovery Learn Test Buy Use Learn Serviced Advocate
  •