0
June

September 10 2013

MOSA webinar:
Small Cell Networks: Lessons Learned
Jim Parker, Senior Manager Antenna
Group, AT&T...
September

Agenda

2013

Key findings: Maravedis-Rethink Services
 Small cell deployment trends to 2018
 LTE-A: a new wa...
Using the Webinar Interface
a) Attendee List (only your name)

b) Grab Tab – click arrow to open/close Control Panel.
Clic...
Commonly Asked Questions
• Can I obtain the slides?
– The slides will be available for purchase from
Maravedis-Rethink’s o...
September

Small cells in the new network

2013

LTE is driving a radically new approach to RAN design
350

•
•

•
•
•

Pu...
September

Milestones to achieve critical mass

2013

Need to address gap between early adopters and mass market adoption
...
June

July

2013

Challenges to metrocells
Backhaul remains a critical issue
Metrocell deployment

Equipment prices
do not...
September

LTE-A’s role in driving small cells

2013

In a menu of options, some will gain rapid adoption for small cells
...
RAN Service:
Description
• Covers Macro cells, small
cells and Carrier WiFi.
• Vendor Profiles & SWOT
Analysis
• Shipments...
Backhaul Service:
Description
• Covers PTP , PMP, NLOS and
emerging backhaul
technologies
• Vendor Profiles & SWOT
Analysi...
MOSA Service:
Description
• Top 100 4G Operator
Infrastructure Profiles
• Operator Global Surveys
• RAN, Core and backhaul...
MOSA Coverage

Macro RAN

Core Network

Small Cells & WiFi

SWOT & Ranking

Backhaul

Global Spectrum

www.maravedis-bwa.c...
Structure of MOSA
DRIVERS

CHALLENGES

SOLUTIONS

MOSA Matrix
•

Top 100 4G operators analyzed against 10 key trends ident...
Subscriber
Forecasts

• Cell Loading
• Operator Input

Cell Sites

• Urban/Rural split
• Spectrum Band
• Mode and existing...
Small Cell Networks:
Lessons Learned with AT&T

Jim Parker
Senior Manager, Antenna Solutions Group
AT&T Services, Inc.

© ...
Network Business Drivers
Small Cell Advantages
Backhaul Considerations
Small Cell Deployment
Results
1
6

© 2013 AT&T Inte...
Network Business Drivers

US Mobile
Data Traffic
petabytes

2000

2001

2002

2003

© 2013 AT&T Intellectual
Property. All...
Tremendous Wi-Fi Growth
32K
Venues
19K

27K

30K

2.7B

Connections
1.23B

21K

382.1M
20M
2008

2009

2010

2011

2012

•...
Network Business Drivers
AT&T is one of the
leading smartphone
providers in the U.S.

35%

36%

39%

43%

46%

50%

57%

5...
AT&T’s Antenna Solutions Group
•

AT&T’s Antenna Solutions Group
(ASG) is responsible for
extending the capabilities of
AT...
What’s in the Toolbox?
Neutral-Host
Distributed
Antenna Systems
(DAS)
Wi-Fi
Small Cells

21

21
© 2013 AT&T Intellectual P...
Premier Mobile Network:
Densification
Supporting Growing Customer Demand
• Densification of Wireless
Grid
•

Enhances AT&T...
Premier Mobile Network: Small Cell Technologies
Small Cells: Delivering Flexible Coverage Where It’s Most Needed

•

Impro...
Features
• To meet coverage hot spot, coverage hole filling and
capacity requirements

Throughput

The Future is bright wi...
Designed for easy deployment
Metrocell can be deployed with minimal disruption
• Compact measuring 9.5” X 9.5” X 2” and we...
Metrocell features
Solutions for indoor and outdoor coverage
Cover 7,000-15,000 sq. ft. depending upon building constructi...
Backhaul for Small Cells
• Backhaul solutions for connecting a small cell to the IP
network:
• Shared IP Network – Shared ...
Backhaul for Small Cells
• Backhaul solutions for connecting a small cell to the IP
network:
• Dedicated IP Network – Dedi...
Small Cells – First Trials (Outdoor 3G)
for your neighborhood
Crystal Lake Park, MO:
Outdoor Coverage
Enhancement:
14 Acce...
Small Cells – First Trials (Indoor 3G)
for your office
Office Building, Waukesha, WI:
Indoor Coverage Solution:
12 Access ...
Small Cells – First Customer Deployments (Indoor 3G)
for your office
Multiple Enterprise Customers,
New York City, NY:
Ind...
AT&T Small Cell Deployment
at Disney Parks
• Summary of network enhancements at
Walt Disney World® Resort and Disneyland®
...
Small Cells – Marching Forward!
Indoor-Office

Multi-Technology
Small Cells (All with WiFi)

OutdoorNeighborhood
DAS

Indo...
Small Cells
for your home, office and neighborhood

34

© 2013 AT&T Intellectual Property. All rights reserved. AT&T and t...
Lessons Learned
• Small Cells are used in densely populated
areas to
help augment the wireless carrier’s capacity
and
for ...
© 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Propert...
Contact Information
Adlane Fellah, Customer Engagement
(305) 865-1006
(514) 313-5656
info@maravedis-bwa.com
http://www.mar...
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MOSA webinar: Small Cell Networks: Lessons Learned

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We would like to invite you to an exclusive webinar entitled 'Small Cell Networks: Lessons Learned', presented by Maravedis-Rethink and featuring our guest speaker Jim Parker, Senior Manager of the Antenna Solutions Group at AT&T, one of the world's most advanced deployers of small cells.

Mr Parker's team is responsible for in-building solutions including small cells, DAS and others, and is a vital element of AT&T's ambitious plan to roll out 40,000 small cells over two years. The first phase of that roll-out is currently taking place, and the webinar will feature some of the earliest insights into the progress of the program, and the lessons learned so far.

With operators round the world formulating their strategies for small cell deployments over the coming years, AT&T's experiences will be eagerly watched. The webinar will offer a unique opportunity to hear about the achievements and challenges so far, and to gain insights into AT&T's future plans in this important area of 3G and 4G roll-out.

Topics will include technology platforms for small cells; neutral hosting; the challenges of the indoor environment; and interworking with other technologies such as Wi-Fi, with an eye to the future HetNet.

These insights will be complemented by key findings from Maravedis-Rethink's MOSA (Mobile Operator Strategy Analysis) and RAN Service analysts. MOSA tracks the top 100 4G operators and their business strategies, and has a per-carrier analysis of small cell deployment plans, among other topics. Meanwhile, the RAN Service tracks worldwide roll-outs of all types of carrier infrastructure, with granular five-year forecasts in areas including metrocells and DAS.

In the webinar, Research Director Caroline Gabriel will share selected highlights from the latest MOSA Quarterly Report and RAN forecasts, including exclusive data in areas such as enterprise wireless and LTE-Advanced.

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Transcript of "MOSA webinar: Small Cell Networks: Lessons Learned"

  1. 1. June September 10 2013 MOSA webinar: Small Cell Networks: Lessons Learned Jim Parker, Senior Manager Antenna Group, AT&T Caroline Gabriel, Research Director, Maravedis-Rethink CLIENT CONFIDENTIAL 1 Copyright © Maravedis-Rethink 2013
  2. 2. September Agenda 2013 Key findings: Maravedis-Rethink Services  Small cell deployment trends to 2018  LTE-A: a new wave of mobile network planning Highlights of the MOSA service Operator presentation: AT&T  Small cell networks: Lessons learned Speaker: Jim Parker, AT&T Q&A www.maravedis-bwa.com 2 CLIENT CONFIDENTIAL Copyright © Maravedis Inc 2013. Copyright © Maravedis-Rethink 2013
  3. 3. Using the Webinar Interface a) Attendee List (only your name) b) Grab Tab – click arrow to open/close Control Panel. Click square to toggle Viewer Window between full screen/window mode. c) Audio pane – select audio format. Click Audio Setup to select Mic & Speakers. d) You can submit questions and review answers. Type your question and click Send to submit it to the organizer.
  4. 4. Commonly Asked Questions • Can I obtain the slides? – The slides will be available for purchase from Maravedis-Rethink’s online store after the webinar. Attendees will be sent a link. – This event is also being recorded. You will be sent a link to purchase the recorded webcast within the next 2 business days. • Where can I obtain more information about the research discussed today? – For information, please visit the Maravedis website at www.Maravedis-BWA.com
  5. 5. September Small cells in the new network 2013 LTE is driving a radically new approach to RAN design 350 • • • • • Public access small cells are niche option until 2014, then prices and standards enable mass rollouts Shipments up from 125K to 3.37m by 2018 Cloud-RAN - 30% of LTE carriers by 2017) while metrocells are mainstream (65%) Antenna/radio integration important change for LTE carriers New MIMO and active antenna progress critical to support Standards like Hotspot 2.0 bring Wi-Fi and cellular together, but debate remains on full hardware integration 3,500 300 3,000 250 2,500 ,000 units • 4,000 200 2,000 150 1,500 100 1,000 50 500 0 0 2013 2014 Macrocell 2015 2016 2017 C-RAN 2018 Small cells Small cell and C-RAN macrocell growth Source:: MOSA www.maravedis-bwa.com 5 CLIENT CONFIDENTIAL Copyright © Maravedis Inc 2013. Copyright © Maravedis-Rethink 2013
  6. 6. September Milestones to achieve critical mass 2013 Need to address gap between early adopters and mass market adoption • Considerable 3000 2500 No of metrocells progress and growth but still challenges to achieve critical mass • Requirements: • SoC platforms • Site processes • Neutral host approaches • Challenges: • SON roaming • Macro incumbents •Catalysts: •WiFi integration •LTE-A 2000 1,547 720 1500 1000 173 500 33 0 0 2012 0 2013 2014 Cellular only 2015 2016 2017 Wi-Fi/cellular Deployment of small cells with integrated WiFi Source:: Maravedis-Rethink RAN Service www.maravedis-bwa.com 6 CLIENT CONFIDENTIAL Copyright © Maravedis Inc 2013. Copyright © Maravedis-Rethink 2013
  7. 7. June July 2013 Challenges to metrocells Backhaul remains a critical issue Metrocell deployment Equipment prices do not go down without volumes Solutions need to be future-proof (capacity, interference) Metrocells are complement to macro or substitute? Outdoor locations are not easy to get Multi-vendor trials Macro networks becoming saturated CLIENT CONFIDENTIAL CLIENT CONFIDENTIAL 7 Copyright © Maravedis Inc 2013 Copyright © Maravedis-Rethink 2013.
  8. 8. September LTE-A’s role in driving small cells 2013 In a menu of options, some will gain rapid adoption for small cells • LTE-A provides some critical help: 90 % of LTE base stations shipped • eICIC • Standardized SON •Areas with most attention drive: • Small cells • Spectral efficiency • Some cutting edge deployments • Mass uptake needs: • Devices • Confidence • IoT 100 80 70 60 50 40 30 20 10 0 Multiband CA eICIC 2013 CoMP LTE Relay 2014 2015 LTE 4x4 MIMO 8x8 MIMO Release 11 Broadcast 2016 2017 2018 www.maravedis-bwa.com 8 CLIENT CONFIDENTIAL Copyright © Maravedis Inc 2013. Copyright © Maravedis-Rethink 2013
  9. 9. RAN Service: Description • Covers Macro cells, small cells and Carrier WiFi. • Vendor Profiles & SWOT Analysis • Shipments and Market Forecasts • Carrier expectations & Trends. Deliverables  2 comprehensive reports per year (PDF and Excel)  Webinars for Clients ONLY  18 research notes per year  Analyst Support Lead Analyst Caroline Gabriel www.maravedis-bwa.com CLIENT CONFIDENTIAL 9 Copyright © Maravedis Inc 2013.
  10. 10. Backhaul Service: Description • Covers PTP , PMP, NLOS and emerging backhaul technologies • Vendor Profiles & SWOT Analysis • Shipments and Market Forecasts • Carrier expectations & Trends Deliverables  2 comprehensive reports per year (PDF and Excel)  Webinars for Clients ONLY  18 research notes per year  Analyst Support Lead Analyst Esteban Monturus www.maravedis-bwa.com CLIENT CONFIDENTIAL 10 Copyright © Maravedis Inc 2013.
  11. 11. MOSA Service: Description • Top 100 4G Operator Infrastructure Profiles • Operator Global Surveys • RAN, Core and backhaul Strategies • SWOT Analysis • Vendor Ranking • Key areas of leadership • CAPEX Forecasts by Operator • Global Spectrum Deliverables Lead Analyst  Infrastructure Profiles (PDF)  Quarterly Reports (PPT) Caroline Gabriel and  Quarterly Master File MOSA Team (Excel)  Analyst Support www.maravedis-bwa.com CLIENT CONFIDENTIAL 11 Copyright © Maravedis Inc 2013.
  12. 12. MOSA Coverage Macro RAN Core Network Small Cells & WiFi SWOT & Ranking Backhaul Global Spectrum www.maravedis-bwa.com CLIENT CONFIDENTIAL Copyright © Maravedis Inc 2012. 2013.
  13. 13. Structure of MOSA DRIVERS CHALLENGES SOLUTIONS MOSA Matrix • Top 100 4G operators analyzed against 10 key trends identified by MaRe for their impact on the 4G business case • Small cells and HetNet • Cloud-RAN/distributed RAN In each key topic area, gold standard operators selected • Advanced Backhaul Strategies and analyzed in depth for • Carrier Wi-Fi their market leadership in the • TD-LTE area. The business case and • Evolved Packet Core prospects of others are • Caching and Video Traffic assessed against the same • RCS, Voice and VoLTE criteria. • LTE-A key features (Carrier aggregation, MIMO, CoMP) • SON and Virtualization www.maravedis-bwa.com CLIENT CONFIDENTIAL 13 Copyright © Maravedis Inc 2013.
  14. 14. Subscriber Forecasts • Cell Loading • Operator Input Cell Sites • Urban/Rural split • Spectrum Band • Mode and existing 3G • Operator Plans • Average Selling Price • RRH, LTE-A features, C-RAN, AAS CAPEX • Macro Cells, • Micro Cells • Metro Cells • Backhaul links • By band/mode Sources: Operator interviews, Vendor estimates, Regulatory data, Models, Secondary research www.maravedis-bwa.com CLIENT CONFIDENTIAL 14 Copyright © Maravedis Inc 2013.
  15. 15. Small Cell Networks: Lessons Learned with AT&T Jim Parker Senior Manager, Antenna Solutions Group AT&T Services, Inc. © 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
  16. 16. Network Business Drivers Small Cell Advantages Backhaul Considerations Small Cell Deployment Results 1 6 © 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
  17. 17. Network Business Drivers US Mobile Data Traffic petabytes 2000 2001 2002 2003 © 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T 2004 2005 2006 17 2007 2008 2009 2010 2011 2012
  18. 18. Tremendous Wi-Fi Growth 32K Venues 19K 27K 30K 2.7B Connections 1.23B 21K 382.1M 20M 2008 2009 2010 2011 2012 • Since 2008, expanded Wi-Fi to more types of venues – including hotels, restaurants, retail locations, stadiums, airports, universities, and hot zones • In 4Q12 mobile devices carried +3x more data traffic than 4Q11. 85.5M 2008 2009 2010 2011 2012 • In 4Q12, 705.5M connections were made to the AT&T Wi-Fi Network – More than 5000 connections per minute • +40% connections made in 4Q12 from mobile smartphone and tablet devices versus 2011. 18 © 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
  19. 19. Network Business Drivers AT&T is one of the leading smartphone providers in the U.S. 35% 36% 39% 43% 46% 50% 57% 53% 59% 72% 62% 64% 73% 67% 1Q'10 2Q'10 3Q'10 4Q'10 1Q'11 2Q'11 3Q'11 4Q'11 1Q'12 2Q'12 3Q'12 4Q'12 1Q'13 2Q'13 © 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T AT&T Smartphone Penetration 19
  20. 20. AT&T’s Antenna Solutions Group • AT&T’s Antenna Solutions Group (ASG) is responsible for extending the capabilities of AT&Ts wireless network within large public venues providing our customers the best mobile broadband experience • Once the venue is under contract, ASG will turn over responsibility to AT&Ts Towers group to market the system to the other wireless carriers. www.atttowers.com 20 © 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
  21. 21. What’s in the Toolbox? Neutral-Host Distributed Antenna Systems (DAS) Wi-Fi Small Cells 21 21 © 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
  22. 22. Premier Mobile Network: Densification Supporting Growing Customer Demand • Densification of Wireless Grid • Enhances AT&T’s ability to offer best-in-class voice and data services • Supports launching Voice over LTE • Multiple technology deployments PLANNED*: • 10,000+ new macro sites 1,000+ distributed antenna systems 40,000+ small cells • *Over plan period for Project VIP (2013-2015) • • Lead to Better Customer Experience, Usage and Revenue 2 2 © 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
  23. 23. Premier Mobile Network: Small Cell Technologies Small Cells: Delivering Flexible Coverage Where It’s Most Needed • Improve in-building coverage • Used in densely populated areas to help augment the wireless carrier’s capacity and coverage needs • • Multi-technology UMTS/HSPA+/LTE/Wi-Fi Initially 3G UMTS and 4G HSPA+ 4Q12: First field application – 1Q13: Start general deployment – • 2014: Future evolution to 4G LTE and Wi-Fi 2 3 © 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. of densification program to use Small Cell Technology by 2015
  24. 24. Features • To meet coverage hot spot, coverage hole filling and capacity requirements Throughput The Future is bright with Small Cells Macro Cell Small Cell • Increased capacity to meet enterprise capacity demands • Broaden market penetration to business segments • Flexible deployment - IT Tech installation possible in future Coverage Distance • Lower cost than alternatives. (Macro, Micro, DAS, etc.) • Simple IP connectivity, intended to leverage existing IP backhaul, where possible Macro Cell • Multi-mode technology: 3G/LTE/Wi-Fi Standards • Low profile, compact, scalable unobtrusive solution © 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. 24 Small Cell
  25. 25. Designed for easy deployment Metrocell can be deployed with minimal disruption • Compact measuring 9.5” X 9.5” X 2” and weighing 4.4 lbs. • Supports multiple antenna options • Wall and ceiling mountable - can be deployed almost anywhere • Uses existing Internet access for backhaul can be either shared or dedicated • Self-configures when multiple Metrocells are deployed which makes installation significantly less complex and costly than traditional distributed antenna systems • Low profile, compact, scalable unobtrusive solution © 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. 25
  26. 26. Metrocell features Solutions for indoor and outdoor coverage Cover 7,000-15,000 sq. ft. depending upon building construction Access open to all AT&T users in range of the device Each Metrocell can: • Connect up to 32 devices with each device supporting simultaneous voice and high speed data sessions • Securely connect to the AT&T network via Ethernet and the Internet • Seamlessly handoff calls to other Metrocells as well as support seamless two-way interworking with the greater AT&T network © 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. 26
  27. 27. Backhaul for Small Cells • Backhaul solutions for connecting a small cell to the IP network: • Shared IP Network – Shared IP Backhaul Small Cell AP PC Ethernet Switch Router Internet Access VoIP Phone 27 © 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Backhaul Network Mobile Operator Gateway
  28. 28. Backhaul for Small Cells • Backhaul solutions for connecting a small cell to the IP network: • Dedicated IP Network – Dedicated IP Backhaul Small Cell AP Ethernet Switch Router PC Ethernet Switch Router Internet Access VoIP Phone 28 © 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Backhaul Network Mobile Operator Gateway
  29. 29. Small Cells – First Trials (Outdoor 3G) for your neighborhood Crystal Lake Park, MO: Outdoor Coverage Enhancement: 14 Access Points Deployed in a residential environment 29 © 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
  30. 30. Small Cells – First Trials (Indoor 3G) for your office Office Building, Waukesha, WI: Indoor Coverage Solution: 12 Access Points deployed in an enterprise environment Customer & Network Experience: • 15% Increase in traffic • Combined (metro/macro) drop rates equivalent to the macro network and trending down • Processed more than 50,000 data sessions per day 30 © 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T
  31. 31. Small Cells – First Customer Deployments (Indoor 3G) for your office Multiple Enterprise Customers, New York City, NY: Indoor Coverage & Capacity Solution: Ex. 20 Small Cells: 4 per floor x 5 floors Customer Satisfaction: “The Metrocell is working very well, we’ve seen significant improvements with data connection and speed which was our biggest issue before installation. Voice also seems to be working well.” “The individuals within the office have seen a stronger signal and are able to make and receive calls in areas that they couldn’t before.” “The new system seems to be working – my primary benchmark is whether or not I experience dropped calls …. I am not. In the past I received a voice mail notice but the phone never rang to give me an opportunity to answer it. Now all calls are coming through.” 31 © 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T
  32. 32. AT&T Small Cell Deployment at Disney Parks • Summary of network enhancements at Walt Disney World® Resort and Disneyland® Resort: • More than 25 Distributed Antenna Systems (DAS) to increase the AT&T wireless capacity in areas with high mobile traffic 32 • More than 350 Small Cells to extend AT&T network connectivity © 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
  33. 33. Small Cells – Marching Forward! Indoor-Office Multi-Technology Small Cells (All with WiFi) OutdoorNeighborhood DAS Indoor – Home Wi-Fi LTE Macro UMTS Macro 33 • • • • • 3G (HSPA+) Metrocells 3G (HSPA+) & LTE Metrocells WiFi Integration SON Integration 40,000+ SC APs © 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. 2015!
  34. 34. Small Cells for your home, office and neighborhood 34 © 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
  35. 35. Lessons Learned • Small Cells are used in densely populated areas to help augment the wireless carrier’s capacity and for small pockets of coverage • Macro BTS will continue to be the most efficient way to provide wireless service across America 35 • Small Cells offer operators a system that is potentially more cost effective than other © 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
  36. 36. © 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
  37. 37. Contact Information Adlane Fellah, Customer Engagement (305) 865-1006 (514) 313-5656 info@maravedis-bwa.com http://www.maravedis-bwa.com http://www.rethinkresearch.biz/ www.linkedin.com/in/adlanefellah www.twitter.com/maravedis MaravedisRethink www.maravedis-bwa.com CLIENT CONFIDENTIAL 37 Copyright © Maravedis Inc 2013.
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