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Beauty Color Exhibition 2011 En
Why choose BEAUTY COLOR?
•    Over the past 5 years, studies of the ethnic market in France have multiplied, whether they are
     conducted by marketing agencies or independent bodies. The market research is unanimous on one
     point: ethnic minorities, which represent around 17% of the French population, are the most
     promising targets. It has been shown, in a survey by L'Oréal for its subsidiary Softsheen Carson, that a
     black woman spends on average 9 times more on cosmetics than a Caucasian woman, which makes this
     a highly lucrative market (14.7 billion Euros).

•    With an estimated population of around 3 million, the black community in France, comprising Africans,
     Afro-Caribbeans (West Indian), French of African and mixed race origin, has spending habits that are
     attractive to a number of companies...Carole, Black up, Mac, Nivea, Ethnicia, Kanellia, Pierre-Yves Lila,
     Célianthe, Provost, St Algues...each one is trying to attract an ever-more demanding and affluent
     clientele.


    So the trend is towards ethnic groups,
    even if this isn’t always put into so many
    words, and it is to meet this need that BRG
    Expo, a subsidiary of Joël Garcia
    Organisation, an exhibition organiser for
    over 40 years, has appointed Marina
    MARVILLE as manager of this new
    exhibition dedicated to beauty and
    hairdressing.
What is BEAUTY COLOR?
•   BEAUTY COLOR is an event dedicated to
    beauty, including hair, skin, cosmetics and
    well-being. BEAUTY COLOR is an
    opportunity of launching a debate and
    creating a new market to meet the needs
    of people with black skin and hair that is
    Afro, curly or frizzy. There will be
    invaluable artistic and professional input
    from experts in female skin and hair care;
    apart from its mission to educate, the
    BEAUTY COLOR exhibition is a social
    event, where all the family can meet and
    find out about a wide range of products
    and services, from cosmetics to fashion
    designs, as well as the cultural aspect.

•   With an explosion in the market for ethnic
    cosmetics worldwide, as capital of
    glamour and fashion it is only fitting that
    Paris should host an event of this kind in
    2011.
What the exhibition is about
Afro, curly and frizzy hair will have pride of place during the BEAUTY COLOR exhibition, but there
will also be space for cosmetics, fashion and well-being. Every aspect of hair will be covered and
professionals and consumers alike will be able to find answers to their questions on subjects
such as the best techniques, care and products for their type of hair.
Main aims of the BEAUTY COLOR exhibition:

 1/ To inform and advise on the specific needs of
     Afro-curly hair and black skin.
 2/ To promote beauty products aimed at ethnic
     groups.
 3/ To encourage exchanges between
     professionals and individuals.
 4/ To promote beauty and elegance.
 5/ To find out about the latest trends.


The exhibition will include:
Exhibition/sales hall – Conferences/debates
– Products – Hairstyling - Demonstrations
and a hairdressing contest – Fashion &
Accessories – Catwalk shows – Shows –
Films.
Programme
4,000m² of exhibition/selling space. All aspects of beauty will be covered: makeup, jewellery, accessories,
hair, products, services and much more.

Skincare and cosmetic advice and services. Hair stylists and experts from France, Europe and the United
States will be on hand to demonstrate their expertise, services and products.
Hairstyle and product demonstrations.
A hairstyling workshop where visitors can have their hair done at attractive rates.
Unique workshops/conferences on topics connected with black beauty: experts will give talks and answer
questions from the public in a dedicated area attached to the exhibition.
A major hairdressing competition open to professional stylists, braiding experts and locticians, where
hairdressing will be turned into an art. In partnership with BELLE NEGRESSE.
A colourful fashion show showcasing not just hairstyles but also clothing, jewellery and accessories.

                                                       VENUE

                                                       La Halle Freyssinet, a fully equipped venue

                                                       Situated in the heart of Paris, 50m from the Chevaleret
                                                            metro station and bus routes.

                                                       La Halle Freyssinet has hosted many exhibitions and
                                                           fashion shows (SATIS, GMAC, TAF, SALON
                                                           BROCANTE ET ANTIQUITES, NINA RICCI & LANVIN,
                                                           etc.). Opposite Bercy and just behind the Grande
                                                           Bibliothèque, La Halle Freyssinet is easily
                                                           accessible, and has plenty of car parking spaces.
EXHIBITION SPACE....A galaxy of experts…
BEAUTY AREA
Institute of beauty
Nutrition and health
Nails
Tattoos

COSMETICS AREA
Hair and body products
Makeup

FASHION ACCESSORIES AREA
Jewellery
Male/female clothing
Creations
Lingerie

HAIRDRESSING AREA
Natural hair-care products
Smoothing and de-frizzing products
Demonstrations

CONFERENCE SPACE
Workshops/conferences arranged around the theme of hair,
skin, makeup and well-being.

FILMS AND DEMONSTRATIONS
Hairstyle show, fashion parade, body painting, lace wigs,
VISITORS...Finding out…
For this first exhibition, a crowd of around 30,000 visitors
    is expected. The BEAUTY COLOR exhibition is for
    anyone, members of the public, professionals or
    business people, interested in or developing ethnic
    products aimed at our audience.                            80% of our audience are women aged
                                                               between 18 and 40 looking for
Our audience is largely drawn from the African, Caribbean      information on their beauty regime and
    and mixed race community in France. Visitors come          how to look after their hair and skin in
    from the Ile de France area and the provinces.             particular.

                                                               Professionals and consumers will be able
                                                               to find answers to their questions,
                                                               especially as regards the best techniques,
                                                               care and products for their needs.
                                                               Although women are the main target
                                                               audience, there will also be something for
                                                               the men at the exhibition, as they too
                                                               want to know how to look their best.

                                                               A galaxy of beauty experts, makeup
                                                               workshops for black and mixed race
                                                               women, ethnic hairstyles... talks on
                                                               beauty, fashion shows and ‘surprise’
                                                               activities will all be expertly led over the 6
                                                               days.
ADVERTISING...Broad and diversified
Posters / 8,000 (in shops, on the metro, in car parks).
Brochures / 100,000.
Radio / 400 assured spots.
Emails + Newsletter / 100,000 selected contacts.
Reduced price entry / 50,000 (distributed to hairdressing salons,
shops, works councils, hairdressing colleges, etc.).
Website www.beautycolor.fr
Blog (blogs with 50 influential bloggers).Online competitions.

Air ticket to the Caribbean and Indian Ocean, lotteries, prizes to
be won (competitions that will attract visitors).
Partnerships with the press and specialist websites
Female interest, fashion, hair, well-being, etc.
Street Marketing
Distribution of flyers in strategic locations around Ile de France.
Advertising campaign spread over 3 months.
Press officer at your service.
Press pack and statements: issuing information targeted at
the mainstream, specialist and professional press.
Plentiful advertising material will be distributed all over France
PRATICAL INFORMATION...Key figures
4 000m² of exhibition space

6 days of exhibitions and shows

Over 100 exhibitors and businesses from France and abroad

80% female audience (average age between 18 and 40)

5 areas of activity represented

Workshops arranged around the theme of hair, skin and beauty

Experts from France and abroad

Partners from France and abroad

A fashion parade and show that will be truly memorable

More than 30,000 visitors expected.
CONTACT ORGANISER
ORGANISER

The professional organisation and marketing of this first event has been entrusted to BRG expo, a subsidiary of Joël Garcia Organisation.
Joël Garcia Organisation has been organising exhibitions and events in the field of the arts for over 40 years (more than 300 exhibitions).
      Antiques at the Bastille, Grand Marché d’Art contemporain (modern art), old papers and books, Elysée Art, Design Elysée, etc.

Find out more on our plans for 2011:
BEAUTY COLOR
From 14 to 19 December 201

MARCHE DE NOEL TROPICAL
From 7 to 11 December 2011
www.mintexpo.com

The team at your service:

Exhibitions and Marketing manager: Marina Marâ MARVILLE
Tel: +33(0) 6 77 43 97 08
Email: m.marville@brgexpo.com

Logistic manager: Pierre VASSAL
Tel: +33(0) 6 99 07 05 07
Email: p.vassal@brgexpo.com

CONTACT
BRG Expo – 36 rue Rottembourg 75012 PARIS
Tel: +33 (0) 1 43 46 10 86 Email: beautycolor@brgexpo.com
Website: www.beautycolor.com

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Beauty Color Exhibition 2011 En

  • 2. Why choose BEAUTY COLOR? • Over the past 5 years, studies of the ethnic market in France have multiplied, whether they are conducted by marketing agencies or independent bodies. The market research is unanimous on one point: ethnic minorities, which represent around 17% of the French population, are the most promising targets. It has been shown, in a survey by L'Oréal for its subsidiary Softsheen Carson, that a black woman spends on average 9 times more on cosmetics than a Caucasian woman, which makes this a highly lucrative market (14.7 billion Euros). • With an estimated population of around 3 million, the black community in France, comprising Africans, Afro-Caribbeans (West Indian), French of African and mixed race origin, has spending habits that are attractive to a number of companies...Carole, Black up, Mac, Nivea, Ethnicia, Kanellia, Pierre-Yves Lila, Célianthe, Provost, St Algues...each one is trying to attract an ever-more demanding and affluent clientele. So the trend is towards ethnic groups, even if this isn’t always put into so many words, and it is to meet this need that BRG Expo, a subsidiary of Joël Garcia Organisation, an exhibition organiser for over 40 years, has appointed Marina MARVILLE as manager of this new exhibition dedicated to beauty and hairdressing.
  • 3. What is BEAUTY COLOR? • BEAUTY COLOR is an event dedicated to beauty, including hair, skin, cosmetics and well-being. BEAUTY COLOR is an opportunity of launching a debate and creating a new market to meet the needs of people with black skin and hair that is Afro, curly or frizzy. There will be invaluable artistic and professional input from experts in female skin and hair care; apart from its mission to educate, the BEAUTY COLOR exhibition is a social event, where all the family can meet and find out about a wide range of products and services, from cosmetics to fashion designs, as well as the cultural aspect. • With an explosion in the market for ethnic cosmetics worldwide, as capital of glamour and fashion it is only fitting that Paris should host an event of this kind in 2011.
  • 4. What the exhibition is about Afro, curly and frizzy hair will have pride of place during the BEAUTY COLOR exhibition, but there will also be space for cosmetics, fashion and well-being. Every aspect of hair will be covered and professionals and consumers alike will be able to find answers to their questions on subjects such as the best techniques, care and products for their type of hair. Main aims of the BEAUTY COLOR exhibition: 1/ To inform and advise on the specific needs of Afro-curly hair and black skin. 2/ To promote beauty products aimed at ethnic groups. 3/ To encourage exchanges between professionals and individuals. 4/ To promote beauty and elegance. 5/ To find out about the latest trends. The exhibition will include: Exhibition/sales hall – Conferences/debates – Products – Hairstyling - Demonstrations and a hairdressing contest – Fashion & Accessories – Catwalk shows – Shows – Films.
  • 5. Programme 4,000m² of exhibition/selling space. All aspects of beauty will be covered: makeup, jewellery, accessories, hair, products, services and much more. Skincare and cosmetic advice and services. Hair stylists and experts from France, Europe and the United States will be on hand to demonstrate their expertise, services and products. Hairstyle and product demonstrations. A hairstyling workshop where visitors can have their hair done at attractive rates. Unique workshops/conferences on topics connected with black beauty: experts will give talks and answer questions from the public in a dedicated area attached to the exhibition. A major hairdressing competition open to professional stylists, braiding experts and locticians, where hairdressing will be turned into an art. In partnership with BELLE NEGRESSE. A colourful fashion show showcasing not just hairstyles but also clothing, jewellery and accessories. VENUE La Halle Freyssinet, a fully equipped venue Situated in the heart of Paris, 50m from the Chevaleret metro station and bus routes. La Halle Freyssinet has hosted many exhibitions and fashion shows (SATIS, GMAC, TAF, SALON BROCANTE ET ANTIQUITES, NINA RICCI & LANVIN, etc.). Opposite Bercy and just behind the Grande Bibliothèque, La Halle Freyssinet is easily accessible, and has plenty of car parking spaces.
  • 6. EXHIBITION SPACE....A galaxy of experts… BEAUTY AREA Institute of beauty Nutrition and health Nails Tattoos COSMETICS AREA Hair and body products Makeup FASHION ACCESSORIES AREA Jewellery Male/female clothing Creations Lingerie HAIRDRESSING AREA Natural hair-care products Smoothing and de-frizzing products Demonstrations CONFERENCE SPACE Workshops/conferences arranged around the theme of hair, skin, makeup and well-being. FILMS AND DEMONSTRATIONS Hairstyle show, fashion parade, body painting, lace wigs,
  • 7. VISITORS...Finding out… For this first exhibition, a crowd of around 30,000 visitors is expected. The BEAUTY COLOR exhibition is for anyone, members of the public, professionals or business people, interested in or developing ethnic products aimed at our audience. 80% of our audience are women aged between 18 and 40 looking for Our audience is largely drawn from the African, Caribbean information on their beauty regime and and mixed race community in France. Visitors come how to look after their hair and skin in from the Ile de France area and the provinces. particular. Professionals and consumers will be able to find answers to their questions, especially as regards the best techniques, care and products for their needs. Although women are the main target audience, there will also be something for the men at the exhibition, as they too want to know how to look their best. A galaxy of beauty experts, makeup workshops for black and mixed race women, ethnic hairstyles... talks on beauty, fashion shows and ‘surprise’ activities will all be expertly led over the 6 days.
  • 8. ADVERTISING...Broad and diversified Posters / 8,000 (in shops, on the metro, in car parks). Brochures / 100,000. Radio / 400 assured spots. Emails + Newsletter / 100,000 selected contacts. Reduced price entry / 50,000 (distributed to hairdressing salons, shops, works councils, hairdressing colleges, etc.). Website www.beautycolor.fr Blog (blogs with 50 influential bloggers).Online competitions. Air ticket to the Caribbean and Indian Ocean, lotteries, prizes to be won (competitions that will attract visitors). Partnerships with the press and specialist websites Female interest, fashion, hair, well-being, etc. Street Marketing Distribution of flyers in strategic locations around Ile de France. Advertising campaign spread over 3 months. Press officer at your service. Press pack and statements: issuing information targeted at the mainstream, specialist and professional press. Plentiful advertising material will be distributed all over France
  • 9. PRATICAL INFORMATION...Key figures 4 000m² of exhibition space 6 days of exhibitions and shows Over 100 exhibitors and businesses from France and abroad 80% female audience (average age between 18 and 40) 5 areas of activity represented Workshops arranged around the theme of hair, skin and beauty Experts from France and abroad Partners from France and abroad A fashion parade and show that will be truly memorable More than 30,000 visitors expected.
  • 10. CONTACT ORGANISER ORGANISER The professional organisation and marketing of this first event has been entrusted to BRG expo, a subsidiary of Joël Garcia Organisation. Joël Garcia Organisation has been organising exhibitions and events in the field of the arts for over 40 years (more than 300 exhibitions). Antiques at the Bastille, Grand Marché d’Art contemporain (modern art), old papers and books, Elysée Art, Design Elysée, etc. Find out more on our plans for 2011: BEAUTY COLOR From 14 to 19 December 201 MARCHE DE NOEL TROPICAL From 7 to 11 December 2011 www.mintexpo.com The team at your service: Exhibitions and Marketing manager: Marina Marâ MARVILLE Tel: +33(0) 6 77 43 97 08 Email: m.marville@brgexpo.com Logistic manager: Pierre VASSAL Tel: +33(0) 6 99 07 05 07 Email: p.vassal@brgexpo.com CONTACT BRG Expo – 36 rue Rottembourg 75012 PARIS Tel: +33 (0) 1 43 46 10 86 Email: beautycolor@brgexpo.com Website: www.beautycolor.com