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FIT Plansbook
 

FIT Plansbook

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A final project I created along with a classmate for the Grand Rapids Public School FIT Program.

A final project I created along with a classmate for the Grand Rapids Public School FIT Program.

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    FIT Plansbook FIT Plansbook Presentation Transcript

    • Be Have Be FIT FUNYOU Team 3 Breanna Cope Amanda Marandola The FIT Program 1
    • Title Page 1 Table of Contents 2-­3 Goals 4-­5 Situation Analysis 6-­7 Objectives & Strategies 8-­15 Target Audiences 8-­11 Marketing Objectives 12 Communication Objectives 13 Overall Strategy 14-­15 2 The FIT Program Table of Contents
    • Creative 16-­31 Creative Concept & Strategy 16-­17 Events & Promotions 18-­19 Creative Work 20-­31 Message Distribution 32-­35 Budget 36-­37 Campaign Evaluation 38-­39 Table of Contents The FIT Program 3
    • What we will do for you Goal The  ultimate  goal  for  this  campaign  is  to  create  awareness,  educate,   motivate  and  form  a  lasting  impression.   How do we plan on achieving this educated  on  the  FIT  program  through   goal? the   messages   in   our   advertisements,   in   addition   to   activities   and   various   implement   a   campaign   that   will   be   community  events  that  will  take  place.   recognizable  to  each  of  our  target  au-­‐‑ Education  will  occur  in  what  we  call  a   diences,  thus  creating  awareness.   -­‐‑ dience  is  educated  they,  in  turn,  will   Awareness spread  that  knowledge  to  another  tar-­‐‑ We   will   achieve   awareness   by   tar-­‐‑ get  audience,  and  so  on.  For  example,   geting   a   series   of   ads   toward   each   the   teachers   educate   their   students   -­‐‑ on   the   FIT   program,   they   in   turn   go   get   each   audience   individually   on   a   home  and  educate  their  parents  about   level  that  they  can  relate  to,  therefore   it  and  since  the  parents  make  up  the   reaching   all   members   of   our   target   community  as  a  whole,  in  essence,  the   audience. entire  community  is  educated  due  to   Education Once  each  target  audience  is  aware   of  this  campaign  they  will  begin  to  be   4 The FIT Program Goals
    • Motivate Lasting Impression This   is   where   knowledge   begins   Finally,  we  must  form  a  lasting  im-­‐‑ to   correlate   with   motivation.   As   the   pression  upon  all  audiences  to  ensure   students  learn  about  FIT  through  our   success.   Through   our   campaign   we   events,  advertisements,  etc.  they  will   will   stress   that   FIT   is   not   just   a   pro-­‐‑ begin  to  become  motivated.  By  stress-­‐‑ gram,  it’s  a  lifestyle  consisting  of  hav-­‐‑ ing   the   fact   that   the   FIT   program   is   ing   fun   and   being   healthy.   We   will   not   only   educational,   but   fun   at   the   stress  that  families  will  be  able  to  reap   same  time,  students  will  be  more  mo-­‐‑ tivated  to  participate  in  the  program.   and  out  of  the  classroom.     Once  the  students  are  motivated,  they   will   go   home   and   tell   their   parents   who   in   turn   are   motivated   by   what   their   students   are   interested   in,   and   so  on.  This  is  yet  another  example  of   Goals The FIT Program 5
    • Potential Concerns Despite  the  fact  that  the  FIT  program   Due   to   the   socioeconomic   condi-­‐‑ is   meant   to   be   associated   with   posi-­‐‑ tions   of   the   area,   many   parents   will   tive   lifestyle   and   nutritional   choices,   there   are   various   potential   concerns   on  healthy  food.  Processed  and  pack-­‐‑ that  one  must  be  prepared  to  address. Obesity Childhood   obesity   is   often   a   sen-­‐‑ often  the  cheapest  food  choices  at  gro-­‐‑ sitive   subject   between   parents   and   cery  stores.  In  addition,  fast  food  res-­‐‑ children,   especially   at   this   young   of   taurants   are   cheap   and   easy   for   par-­‐‑ an   age.   Most   parents   do   not   want   to   ents   who   struggle   with   money   and   recognize   the   fact   that   their   child   is   have  to  feed  a  family. overweight  or  unhealthy.  At  the  same   Cross-­Cultural Barriers time,   many   parents   may   be   obese     A   majority   of   the   students   in   the   themselves  and  may  not  want  to  ad-­‐‑ four   schools   participating   in   the   FIT   mit  the  fact  that  they  or  their  child  is   program   are   primarily   Hispanic   or   obese.   In   addition,   some   parents   are   African  American.  Due  to  this  diver-­‐‑ ashamed  of  the  fact  that  their  children   sity  factor,  the  fact  must  be  taken  into   are  obese,  however  do  not  want  them   consideration  that  various  ethnicities   to   develop   self   esteem   issues  by   tell-­‐‑ ing  them  the  truth.   6 The FIT Program Situation Analysis
    • For   example,   studies   have   shown   that  Hispanic  children  are  more  likely   later  in  life.  We  need  to  focus  on  send-­‐‑ to  consume  more  legumes  and  vegeta-­‐‑ ing   positive   self   esteem   messages   to   bles  than  African  American  and  Cau-­‐‑ children  so  that  they  will  not  have  to   casian   students.   In   addition,   diseases   worry  about  developing  an  eating  dis-­‐‑ such  as  diabetes  are  more  common  in   order  later  on  in  their  life. Hispanic   children   and   hypertension   Healthy Lifestyle vs. Diet is  more  common  in  African  American   We  want  to  send  a  positive  message   children.   about  the  FIT  program  in  order  to  en-­‐‑ Eating Disorders courage   students   to   eat   healthy   and     According   to   the   National   Health   be  active.  We  must  be  cautious  about   Institute,   one   out   of   every   three   ado-­‐‑ these  children’s  self  esteem  and  make   lescents   will   develop   an   eating   disor-­‐‑sure  they  view  FIT  in  a  positive  light.   der.  Despite  the  fact  that  the  students   We  do  not  want  a  child  excessively  di-­‐‑ participating   in   the   FIT   program   are   eting   or   exercising   because   they   take   in   a   very   young   age   group,   the   fac-­‐‑ the   goals   and   messages   of   FIT   in   the   tor   of   eating   disorders   must   be   taken  wrong  direction.  We  want  students  to   into   consideration.   Due   to   the   nature   feel   positive   about   the   program   and   of  their  age,  these  childrens’  minds  are   themselves   and   have   high   amounts   very   impressionable.   With   that   being   said,  their  environment  and  surround-­‐‑ they  are  participating  in.   Situation Analysis The FIT Program 7
    • Target Audience-­ Students Who are they? Why are they important? The   students   are   all   of   the   chil-­‐‑ The   students   are   at   the   core   of   the   dren   at   four   elementary   schools   in   FIT  program.  They  are  our  youngest   the  Grand  Rapids  Public  School  Dis-­‐‑ audience   and   therefore   the   most   im-­‐‑ trict;  Buchanan,  Campus,  Chavez  and   pressionable.  We  also  have  the  oppor-­‐‑ Dickinson  Elementary  Schools.  Those   tunity   to     make   the   longest   impres-­‐‑ sion   on   them.   By   implementing   the   targeted   much   closer   through   their   FIT  lifestyle  of  healthy  eating  and  ac-­‐‑ teachers  and  parents,  but  we  want  to   tivity  at  a  young  age,  we  can  change   educate   all   students   to   start   the   FIT   their  entire  life. lifestyle  at  an  early  age.   8 The FIT Program Objectives & Strategies
    • Target Audience-­ Teachers Who are they? Why are they important? The   teachers   that   are   targeted   will   The   teachers   are   a   very   important   be   all   of   those   at   the   four   elemen-­‐‑ audience   to   target   as   they   spend   a   tary   schools   involved   with   the   FIT   large   amount   of   time   with   the   stu-­‐‑ program.  Those  teachers  in  the  third   dents.   They   spend   over   thirty   hours   each   week   with   them   and   can   be   a   given   more   materials   than   the   other   role  model  to  them. We   also   realize   the   importance   of   with  activities  for  the  students  and  en-­‐‑ couraged  to  participate  with  FIT.  Par-­‐‑ students  will  see  that  FIT  is  for  every-­‐‑ ticipation   is   important   not   only     for   one. implementing  the  FIT  lifestyle  in  their   life   but   encouraging   the   students   to   do  so  as  well. Objectives & Strategies The FIT Program 9
    • Target Audience-­ Parents Who are they? Why are they important? The   parents   of   all   students   in   the   The  parents  are  role  models  to  their   four   elementary   schools   will   be   tar-­‐‑ students.   They   are   responsible   for   geted  by  the  FIT  program.  These  are   implementing  FIT  at  home  and  being   the   parents   of   students   in   the   third   a   source   of   encouragement   for   their   children.  All  of  the  parents  are  impor-­‐‑ also  many  other  parents. tant,   because   we   want   all   of   the   stu-­‐‑ dents  to  be  aware  of  FIT  at  the  young-­‐‑ est  age  possible. 10 The FIT Program Objectives & Strategies
    • Target Audience-­ Community Who are they? Why are they important? The   members   of   the   Grand   Rapids   They   are   important   to   FIT   as   they   -­‐‑ ers,   students   of   all   ages,   parents   and   events.   They   will   help   the   students   see  that  everyone  can  be  FIT  and   everyone  can  have  fun  with  FIT. Objectives & Strategies The FIT Program 11
    • Marketing Objectives Achieve attendance of 40% of Achieve 30% participation by community members at new FIT parents in the events open to par-­ ents within the next year. This   is   a   key   to   educating   all   of   Gaining   the   participation   of   par-­‐‑ the   members   of   the   community.   It   ents   at   FIT   events   is   important   as   is   also   meant   to   be   a   way   to   make   they   are   the   individuals   responsi-­‐‑ them   see   that   FIT   is   fun   and   that   ble   for   implementing   FIT   at   home.   through  these  events  they  can  learn   Without   their   participation   their   about  the  FIT  lifestyle. knowledge  of  FIT  will  not  be  great   Achieve attendance at FIT enough   to   aid   in   the   education   of   events by 75% of students during the  children. the next year. Achieve 75% participation by This  is  essential  to  reinforcing  the   teachers through implementa-­ students’   knowledge   of   FIT   and   tion of the FIT program into daily also  helping  them  to  see  that  FIT  is   instruction. fun.  The  best  way  to  get  these  chil-­‐‑ Involving   the   teachers   means   in-­‐‑ dren   excited   about   following   the   volving  the  students.  Not  only  will   FIT  program  is  through  fun  events.   they  be  educating  the  students  but   they   will   be   reinforcing   their   own   knowledge  as  well. 12 The FIT Program Objectives & Strategies
    • Communication Objectives Achieve 80% knowledge that the FIT program is about healthy the FIT program is a healthy eating eating and activity by parents and activity program by students within the next year. at the four elementary schools. The  parents  are  just  as  important   We   want   the   students   to   under-­‐‑ as  the  teachers  and  their  knowledge   stand  that  FIT  is  not  about  diet  and   of  FIT  is  essential  to  implementing   exercise.   It   is   important   that   their   the   FIT   program   and   lifestyle   at   knowledge   of   FIT   is   the   under-­‐‑ home. standing  that  FIT  is  about  a  healthy   lifestyle. Achieve 75% knowledge that the FIT program is about healthy eat-­ ing and activity by teachers with-­ in the next year The   greater   amount   of   teachers   who   have   knowledge   of   FIT   will   therefore   create   a   greater   number   of  students  who  are  being  educated   correctly  on  the  FIT  lifestyle. Achieve 50% knowledge that Objectives & Strategies The FIT Program 13
    • Overall Strategy The promotional strategy will The   education   of   the   teachers   is   follow a 3 step plan: -­‐‑ sible  for  disseminating  the  material   1. We  will  begin  with  the  educa-­‐‑ to   the   students.   Their   understand-­‐‑ tion  of  teachers  of  the  FIT  program   ing   of   FIT   as   a   wellness   plan   for   -­‐‑ their  life  is  crucial  to  be  sure  that  all   dents  and  the  community. other   audience’s   are   being   educat-­‐‑ ed   correctly.   The   teachers   spend   a   2. Next,   we   will   build   activities   large  amount  of  time  with  the  chil-­‐‑ that  will  gain  student  participation   -­‐‑ in  FIT  and  ultimately  educate  them   vidual  in  their  life.   to  achieve  knowledge  of  FIT. The   students   will   be   involved   in   lessons   that   will   seek   to   educate   3. Lastly,   additional   events   will   them   on   the   FIT   program   while   be   planned   and   FIT   materials   will   completing  mandatory  material  by   be  distributed  throughout  the  com-­‐‑ the   state.   With   the   involvement   of   munity   to   achieve   awareness   and   FIT   in   school   lessons   they   will   be   knowledge  by  all  members. exposed  to  the  program  and  help  to   achieve  knowledge  of  FIT  amongst   the  students. 14 The FIT Program Objectives & Strategies
    • The   activities   will   involve   work   around  schools  and  the  community. outside   of   school   that   will   be   op-­‐‑ Newspaper  and  radio  ads  will  be   tional,   but   will   provide   a   positive   used   to   increase   the   awareness   to   outcome  for  the  students  and  their   everyone   in   the   surrounding   area   families.   Rewards   and   incentives   of  FIT  events. will   help   to   increase   the   students’   A  website  will  be  utilized  to  gain   willingness   to   participate   and   in-­‐‑ crease  their  knowledge  of  FIT.   students,   parents   and   community   Events   will   be   open   to   all   mem-­‐‑ members.  The  website  will  serve  as   bers  of  the  community  and  increase   a   supplement   to   any   information   their  recognition  and  knowledge  of   and  as  a  quick  reference  guide. FIT. The  overall  strategy  will  also  work   to  promote  the  creative  strategy  as   of  the  community  we  will  use  non-­‐‑ traditional  media  that  will  also  ed-­‐‑ students’   daily   lives.   The   activities   ucate   them   of   the   FIT   program,   of   and   knowledge   will   then   be   taken   healthy  eating  and  activity. home  and  passed  onto  family  mem-­‐‑ We   will   create   posters   that   will   bers,   thus   working   to   involve   the   follow   the   creative   portion   of   the   whole  community. campaign.  They  will  be  distributed   Objectives & Strategies The FIT Program 15
    • Creative Concept & Strategy FIT for Everyone FIT for You FIT for your School FIT for your Family FIT for your Community 16 The FIT Program Creative
    • Concept being  encompassed  as  a  whole.   Our  creative  concept  for  this  pro-­‐‑ gram  revolves  around  what  we  call   Strategy -­‐‑ Our  strategy  consists  of  reaching   paign  will  consist  of  a  series  of  ad-­‐‑ our   goal   of   awareness,   education,   vertisements   targeted   toward   each   motivation   and   forming   a   lasting   individual  audience.  Each  group  of   impression  by  targeting  each  series   -­‐‑ of  ads  toward  each  of  our  key  audi-­‐‑ dividual   audience   so   that   they   can   ences.  We  will  promote  and  depict   understand  how  the  ads  relate  spe-­‐‑ a   healthy   lifestyle   through   activity   and   nutrition   and   do   so   with   im-­‐‑ program   in   relation   to   them.   De-­‐‑ ages,  text  and  colors  that  are  relat-­‐‑ spite   the   fact   that   we   are   targeting   able  to  each  audience.  We  also  want   each   individual   audience,   we   are,   to  stress  the  importance  of  the  fact   in  essence,  targeting  each  audience   that   FIT   is   fun.   We   will   depict   this   as   a   whole.   All   of   the   target   audi-­‐‑ in   our   advertising   and   make   fami-­‐‑ ences  are  under  the  same  umbrella   lies  realize  that  FIT  is  a  fun  way  to   and  are  all  encompassed  by  the  um-­‐‑ educate   yourself   and   get   in   shape.   brella  of  making  up  the  community   Students   will   be   more   enthusias-­‐‑ as   a   whole.   Each   individual   audi-­‐‑ tic  about  a  program  that  is  fun  and   ence  will  be  able  to  relate  to  ads  that   will   in   turn   motivate   their   parents   Creative The FIT Program 17
    • Events & Promotions Recess Items Grocery Nights Various   FIT   sponsored   promo-­‐‑ Together   with   Meijer   students   tional   items   will   be   distributed   to   and   their   families   have   access   to   each   of   the   four   schools   for   recess.   Items   such   as   sports   balls,   play-­‐‑ where  they  will  be  able  to  purchase   ground   balls,   chalk,   jump   ropes   grocery  items  for  less.  Families  will   and   Frisbees   will   be   given   out   to   have  access  to  recipe  cards  with  all   students  during  recess  to  engage  in   kinds   of   healthy   recipes   on   them.   They   will   be   able   to   go   to   Meijer’s   recipe  cards  for  a  discounted  price.   Families  will  also  be  given  coupons   toward  items  on  these  recipe  cards   that   they   can   use   throughout   the   year. 18 The FIT Program Creative
    • FIT Dinners Prizes   will   be   given   out   and   every   Every  month,  FIT  will  host  a  din-­‐‑ participating  member  will  receive  a   ner  at  one  of  the  four  participating   Walk  for  FIT  t-­‐‑shirt. schools.   These   dinners   will   give   Show us how you’re FIT families,   teachers   and   communi-­‐‑ Classrooms   will   be   provided   2   ty   members   a   chance   to   socialize,   digital   cameras   that   students   can   share  recipes  and  engage  in  the  FIT   check  out  and  use  to  take  pictures  of   program.   These   dinners   are   meant   themselves,  their  school,  their  fam-­‐‑ to   create   and   enforce   community   ily  and  their  community  being  FIT.   unity   and   give   students   and   their   Pictures  will  be  printed  and  posted   families   a   chance   to   socialize   with   on   boards   in   school,   showing   how   others  outside  of  the  classroom. they’ve  had  fun  with  FIT. Walk for FIT Twice   at   year,   at   the   end   of   each   school   semester,   FIT   will   host   a   Walk   for   FIT.   The   purpose   of   this   event   is   to   engage   the   community   to  participate  in  a  fun  FIT  event  in   addition  to  socializing  and  bonding   with   other   community   members.   Creative The FIT Program 19
    • Print-­ Posters Be Active. Eat Healthy. Be FIT. Be Active. Eat Healthy. Be FIT. FIT Family for your Sea Activo. Coma Sano. Sea FIT. for your Community FIT Familia para su Sea Activo. Coma Sano. Sea FIT. MICHIGAN  STATE MICHIGAN  STATE FIT para su Comunidad U N I V E R S I T Y U N I V E R S I T Y College  of  Human  Medicine College  of  Human  Medicine 20 The FIT Program Creative Work
    • Be Active. Eat Healthy. Be FIT. Sea Activo. Coma Sano. Sea FIT. MICHIGAN  STATE U N I V E R S I T Y College  of  Human  Medicine FIT FIT You Usted for Each   of   these   posters   are   meant   to   reach   each   individual   target   au-­‐‑ para healthy  eating  and  activity,  and  also   to  stress  that  they  can  have  fun  with   dience.   They   are   created   to   inform   FIT.  They  will  be  distributed  around   them   about   the   FIT   program,   of   schools  and  in  the  community. Creative Work The FIT Program 21
    • Print-­ School Banners FIT Proud to be a school Buchanan Elementary Campus Elementary Chavez Elementary Dickinson Elementary FIT MICHIGAN  STATE U N I V E R S I T Y College  of  Human  Medicine Proud to be a school Campus Elementary Chavez Elementary Dickinson Elementary MICHIGAN  STATE U N I V E R S I T Y College  of  Human  Medicine 22 The FIT Program Creative Work
    • FIT Proud to be a school Campus Elementary Chavez Elementary Dickinson Elementary MICHIGAN  STATE FIT U N I V E R S I T Y College  of  Human  Medicine Proud to be a school Campus Elementary Chavez Elementary Dickinson Elementary MICHIGAN  STATE U N I V E R S I T Y College  of  Human  Medicine The  school  banners  are  consistent   with   the   colors   of   all   print   materi-­‐‑ is   to   show   each   school   is   an   active   member   of   the   FIT   program   and   depicting   that   all   four   schools   are   proud  to  be  involved. Creative Work The FIT Program 23
    • Website FIT Login Username Password Search Home About FIT FIT in the News FIT in your Community Sponsors FIT for You FIT for Your Family FIT for Your School Events Recipe of the Month Buchanan Elementary FIT Point Tracker Recipe Archives Campus Elementary FIT Games and FIT Monthly Chavez Elementary Activites Newsletter Dickinson Elementary 24 The FIT Program Creative Work
    • Web Banner Dive into FIT The  website  and  web  banner  will   schools,   so   that   anyone   without   a   serve   as   a   supplement   reference   computer  or  internet  access  will  not   for   students,   parents,   teachers   and   be  restricted  from  viewing  this  con-­‐‑ the   community.   The   website   has   tent. sections   that   will   appeal   to   all   au-­‐‑ The   web   banner   will   be   placed   diences,   targeting   them   each   indi-­‐‑ on   the   GRPS   and   other   various   vidually.   Computers   will   be   made   websites   to   increase   visibility   and   available   at   local   libraries   and   in   awareness  of  FIT. Creative Work The FIT Program 25
    • Recess Items F IT I FIT F T FIT I F T I T F 26 The FIT Program Creative Work
    • Promotional T-­Shirt Creative Work The FIT Program 27
    • Radio Spot Client: FIT Program Radio: 15 Name: Walk for FIT 2009 Audio: SFX(4): Children Laughing VO(11): Come support the FIT program and participate in Walk for FIT 2009. For more details visit www.FIT. com. Be You, Have Fun, Be FIT. a   message   about   the   event,   where   will   be   implemented   throughout   the   year   that   will   conincide   with   FIT  message  that  is  aimed  towards   FIT   events.   Each   spot   will   contain   increasing  their  knowledge  of  FIT. 28 The FIT Program Creative Work
    • FIT Song Fit  for  you Fit  for  your  community Fit  for  me Lend  a  hand Be  active  with  FIT Eat  your  greens Meet  new  friends Don’t  forget  your  fruits You  won’t  want  to  quit Come  on  let’s  go  put  on  your  boots We’ll  walk  for  FIT Let’s  get  active And  have  fun  with  it Let’s  have  fun Come  on  everyone  Lets  join  together We’ll  play  outside  in  the  sun and  through  this And  when  we  go Back  inside We’ll  still  use  FIT Fit  is  cool As  our  guide Fit  is  fun FIT  makes  me  want  to  run Fit  is  cool Stand  up  sit  down Fit  is  fun Let’s  gather  ‘round FIT  makes  me  want  to  run FIT  is  where  we  want  to  be  found Stand  up  sit  down Let’s  gather  ‘round Fit  for  you FIT  is  where  we  want  to  be  found Fit  for  me Be  You.  Have  Fun.  Be  Fit. Creative Work The FIT Program 29
    • Creative Dissection Be Active. Eat Healthy. Be FIT. Each poster contains an educational message The images are meant about FIT. They are in to relate to each audi-­ both English and Span-­ ence. They also depict ish to appeal to a wider and reinforce that FIT demographic and break is fun. down language barriers. Sea Activo. Coma Sano. Sea FIT. for your Community The FIT concept FIT displayed here is in 2 languages since the audience is bi-­lingual. It in-­ para su Comunidad dividualizes each The colors in the posters audience while are consistent with the also informing FIT blue. Together, they them that FIT is create a clean and crisp MICHIGAN  STATE for everyone. U N I V E R S I T Y College  of  Human  Medicine appearance. 30 The FIT Program Creative Work
    • FIT Login Username There are additional Password Search menu items that will Home About FIT FIT in the News FIT in your Community Sponsors keep all audiences FIT for You FIT for Your Family FIT for Your School informed and enter-­ tained. Events Recipe of the Month Buchanan Elementary FIT Point Tracker Recipe Archives Campus Elementary FIT Games and FIT Monthly Chavez Elementary Activites Newsletter Dickinson Elementary The 3 sections of the The colors are consistent website are meant to with all print materials to target each individual keep unity among all cre-­ group. ative work. Creative Work The FIT Program 31
    • Distribution Objectives Reach The  teachers  will  be  second  in  re-­‐‑ 85%  of  students ceiving   information.   They   are   the   70%  of  teachers 50%  of  parents  and  community good  knowledge  of  FIT  to  be  able  to   Coverage pass  it  on  to  students.   The   majority   of   information,   ac-­‐‑ Parents  and  community  members   tivities   and   events   will   be   geared   will   be   involved   through   events   toward  students.  They  are  our  most   and  activities  and  also  through  their   children.   Material   and   information   young   age   we   have   the   opportu-­‐‑ given   to   students   in   school   will   be   nity   to   create   the   greatest   lifestyle   taken  home  and  therefore  incorpo-­‐‑ change,  with  the  assistance  of  their   rate  the  whole  family. role  models. 32 The FIT Program Message Distribution
    • Distribution Objectives & Strategy Frequency Strategy Students  will  be  targeted  continu-­‐‑ FIT  will  become  a  part  of  the  stu-­‐‑ ously   and   daily.   The   FIT   program   dents’   lives   through   activities   that   should   become   a   part   of   their   ev-­‐‑ will  make  them  want  to  learn  about   eryday   life.   Through   activities   in   the  classroom,  being  exposed  to  FIT   This  is  a  key  part  in  assuring  that   materials  around  school  and  events,   the  students  are  being  well  educat-­‐‑ the  students’  knowledge  of  FIT  will   ed. always  be  increasing.   Teachers   will   be   responsible   for   Teachers,  parents  and  community   -­‐‑ members   will   be   targeted   weekly.   dents,  through  the  implementation   Through  encouragement  to  visit  the   of  FIT  materials  into  lessons. Parents  and  community  members   all  members  of  the  community  will   will  be  involved  through  events  that   be  exposed  to  FIT  often  to  increase   support  the  students’  education  and   their   knowledge   and   participation   homework  that  involve  FIT.  Involv-­‐‑ with  the  program. ing  the  parents  and  community  will   All   audiences   will   be   exposed   increase  their  knowledge  of  FIT  so   to   pulsing   messages   when   special   that   they   can   continue   to   educate   events  are  being  held  and  therefore   their   own   children   and   implement   additional  advertising  is  necessary. the  FIT  lifestyle  at  home. Message Distribution The FIT Program 33
    • Distribution Tactics Print materials will be distributed environment for children and a way in rotation. to learn about FIT. They will also be a Each school will be provided with great way to bring all of the members a FIT banner that will serve as a re-­ of the community together. minder to students and staff every-­ FIT will be integrated into lesson day that they are participants in the plans and activities that will get chil-­ FIT program. dren excited to learn many different Posters will be placed in each par-­ subjects while learning about FIT. ticipating classroom, around the FIT songs and videos will encour-­ school and in the community. age participation and increase atten-­ Special activity boards will be tion levels in class. placed in classrooms around the Lastly, we will use the internet as an school. These boards will involve stu-­ additional reference for all audiences dents in fun activities so they know to use. FIT is fun. A website will be used for quick and By exposing audiences as often as easy reference of FIT information. possible this will work to continue to Partnerships will be formed with the increase their knowledge that FIT is local libraries and computers will be a program about healthy eating and set aside in the school so that every-­ activity. one will have the opportunity to take Special events will create a fun advantage of this media. 34 The FIT Program Message Distribution
    • Distribution Plan Education of Dissemination Teachers of Materials Teachers Students Community Parents Materials Events to introduced at involve all home Message Distribution The FIT Program 35
    • Itemized Breakdown Item Quantity Total Notes Print Materials School  Banners 4  Banners $400 Posters $800 posters 1-­‐‑sided  color Flyers $200 community  for  events 1-­‐‑sided  color Shopping  Guides   40,000  prints   $2,400 with  coupons throughout  the  year b&w  on  color  paper Events & Promotions 1 $1,000 72  Digital  Cameras 2  per  classroom, $5,040 per  school Walk  for  FIT 4          T-­‐‑Shirts 3000 $15,000 White  T-­‐‑Shirt,  3  Colors          Sweatbands 2000 $1,600          Flyers 600 $300 b&w  on  color  paper          Banner 3 $300 36 The FIT Program Budget
    • Item Quantity Total Notes Promotional Items T-­‐‑Shirts 3000 $15,000 White  T-­‐‑Shirt,  3  Color Pencils 1000 $1,000 Window  Clings 2000 $5,000 100 $600 Recess Items Kick  Balls 72 $700 Frisbees 36 $300 Basketballs 36 $300 Jump  Ropes 180 $700 Chalk 5000  boxes  of  4 $1,750 Jumbo  chalk Media Website $4,500 To  hire  a  professional  web  designer Newspaper Once  a  month  +  4   $23,100 Lazo  Cultural-­‐‑  Zone  1 times  seasonally 12  times Grand  Rapids  Press Radio Once  a  week,  48   $10,752 times TOTAL  BUDGET $128,710 Budget The FIT Program 37
    • What we will achieve Achieve attendance of 40% of Achieve 30% participation by community members at new FIT parents in the events open to par-­ ents within the next year. Achieve attendance at FIT Achieve 75% participation by events by 75% of students during teachers through implementa-­ the next year. tion of the FIT program into daily To   assure   that   we   are   achieving   instruction. this   we   will   simply   take   a   count   Participation   will   be   measured   a   events. The   parents   will   be   measured   Community   events   also   gives   us   the  opportunity  to  have  community   their  use  of  FIT  materials,  and  their   members  sign  up  to  be  on  a  mailing   involvement  in  FIT  events. list  to  receive  FIT  information.  This   Teachers   will   be   measured   by   will  also  give  us  a  number  to  chart   their   use   of   FIT   materials   and   les-­‐‑ sons  in  the  classroom. 38 The FIT Program Campaign Evaluation
    • Achieve 80% knowledge that Achieve 50% knowledge that the FIT program is a healthy eating the FIT program is about healthy and activity program by students eating and activity by parents at the four elementary schools. within the next year. This   will   be   measured   through   Achieve 75% knowledge that the surveys   completed   at   the   end   of   FIT program is about healthy eat-­ each   year.   We   will   look   for   an   in-­‐‑ ing and activity by teachers with-­ crease   in   the   knowledge   that   each   target   audience   has   from   one   year   in the next year to  the  next.   With this campaign we will create awareness and knowl-­ edge of FIT. We will achieve an audience of educated indi-­ viduals that know FIT is a program about healthy eating and activity. It will become a part of their daily life forming a lasting impression. Campaign Evaluation The FIT Program 39