In Your Packets
• Registration form and evaluation form
– Please fill out the Attendee Record Form
at the beginning of the seminar
• Copy of the presentation
For new ventures
and existing businesses
Range of topics
Sample business plans
Market research and analysis
One-on-one advisory services
Free and confidential
• What is LinkedIn?
• Setting Up an Account
• Building a Personal Profile
• Getting Connected
• Sharing Content
• Company Profiles
• Useful Tools
• 300 M Professionals in 200 Countries
• 3 M Company Pages
• Executives from all Fortune 500
Companies are members
• Relationships matter – connect with people in a
new way to prolong professional relationships.
• Have your most recent resume
• Company names, dates, education
• Summary of experiences gained
• A professional headshot, or recognizable photo
• Don’t be too casual with this photo, this is a professional
social network – NOT Facebook
Questions to Answer
• Why are you interested in social media?
• What do you want to accomplish with LinkedIn?
• What is your value proposition?
• How is it used in the industry?
• How much time do you have?
• How does it fit with your plan?
Completing Your Profile
• Current Position and last two positions (minimum)
• Educational Background
• Profile Summary - Short paragraph about yourself
with professional aspirations (keywords)
• Professional Profile Photo (headshot)
• Specialties – Helps with endorsements
• At least 3 LinkedIn Recommendations
• What do you share?
– Latest projects or events
– Your latest specials, deals, or news
– Tips for your customers/support info
– Links to your business online:
• Facebook page
• Twitter account
What is Good Content
• Provides value
• Builds trust
• Creates relationships
• Sells last
How to Spread Content
• Images, pictures, etc.
• eBooks/White Papers
• Coupons/discounts/special offers
• Follow other companies – local, industry, or partners.
• Search for local companies who are already set up on
• Set-up your own company profile – only one person
needs to do this!
• Get your employees who are active on LinkedIn
involved with the company profile.
Setting Up Company Profiles
• Read the directions
• Use your work email
• You do NOT want to attach a personal email to the
• Shrink your logo – 100 x 60 pixels
• Pick the BEST company type and be honest about
• Keywords, Keywords, Keywords!
– Company specialties are really important
• Discuss the company description with your owner
and fellow employees.
• No essays! Be direct, professional, and simple.
It’s a first impression, so make it count!
Don’t Give Up
• Don’t just create a profile and walkaway
• Get involved with group conversations, actively add
contacts, and respond to messages.
• Seek out those who would recommend you, too!
• Update your LinkedIn Status – share your
ASBTDC Is Here to Help!
UALR College of Business
Donald W. Reynolds Center for Business
and Economic Development