Small Business Marketing with LinkedIn
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  • Explain the contents of the packets, how and when the items will be used in the presentation <br /> Discuss logistics, such as the locations of restrooms and soda machines, explain when the class will be concluding and when breaks will be offered, introduce any special guests and recognize cosponsors. <br /> <br /> <br />
  • The Arkansas SBTDC is open Monday-Friday, 8:00 a.m. – 5:00 p.m. SBTDC services are free, excluding a nominal charge for seminars. <br /> Training <br /> • ASBTDC training programs focus on providing current practical information on a wide variety of business topics. Seminars are taught by ASBTDC staff and volunteer speakers who are professionals in the community. <br /> Research and Information <br /> •Lead Center market research services: industry benchmarks (RMA’s Annual Statement Studies), business planning software and trade periodicals and SIC industry files. <br /> •Regional offices have similar resources & have access to the Lead’s Center research and information services. <br /> •ASBTDC Website: FAQ, helpful information and links <br /> Consulting <br /> • One-to-one management consulting services emphasize educating the client while working together in finding practical solutions to their business problems. <br /> • Consultants review business plans for new ventures, prepare loan requests and offer advice on operating challenges for existing businesses. Consultant meetings are by appointment only. <br /> <br /> <br />
  • Activity: (If group size allows) Have each participant introduce themselves and the type of business they are starting or hope to start. Also, ask them why they signed up for the seminar/ what they expect. <br /> This will allow the presenter(s) to make sure to address the issues/ concerns of most importance to the specific group. This activity could be more formalized by listing expectations/wants of the participants on a flip chart and then revisiting the list at the end of the seminar to ensure (show) that all topics and questions were addressed and that the participants got what they wanted. <br /> <br /> <br /> <br />
  • Back on the agenda slide you’ll notice that we talk about the financing and finalizing start-up requirements last. We used to do this first BUT, the feasibility of your business is much more important. <br /> <br /> Evaluating Your Business Idea <br /> Helps you identify the business environment in which you will function <br /> Identifies opportunities and risks associated with your potential business <br /> Helps you decide if your idea is worth investing more time, effort, and money <br /> <br /> Management, Market and Money <br /> Examining these three elements assists in evaluating the feasibility of your chosen business: <br /> <br /> Management skills and money will not make the business feasible unless there is an adequate number of customers that need or want what you have to offer, at the price you will sell it <br /> <br /> Market and money don’t guarantee success unless you have the abilities to manage the business, (employees, product or service delivery and cash) <br /> <br /> Market and management require money to implement the business idea -- you will need some cash of your own to get started <br /> <br /> These three work like a tripod – without one they will all fall apart.
  • *This can be via Twitter feeds, articles, connections, etc. <br /> Hootsuite is an awesome tool for feeding posts.
  • Know how subscribers in different networks PREFER to receive your content <br />
  • Example: Real Estate Agent lists a new home – share the details! Your connections may be more likely to buy a home from someone they know than a complete stranger! <br />
  • <br /> DON’T FORGET TO FILL OUT YOUR EVALUATION and TRAINING REGISTRATION FORMS. <br /> <br />

Transcript

  • 1. Small Business Marketing with LinkedIn
  • 2. In Your Packets • Registration form and evaluation form – Please fill out the Attendee Record Form at the beginning of the seminar • Copy of the presentation
  • 3. About ASBTDC Training For new ventures and existing businesses Range of topics Research Sample business plans Market research and analysis Consulting One-on-one advisory services Free and confidential
  • 4. Agenda • What is LinkedIn? • Setting Up an Account • Building a Personal Profile • Getting Connected • Sharing Content • Company Profiles • Useful Tools
  • 5. What is LinkedIn?
  • 6. • 300 M Professionals in 200 Countries • 3 M Company Pages • Executives from all Fortune 500 Companies are members • Relationships matter – connect with people in a new way to prolong professional relationships. Professional Networking
  • 7. • http://www.linkedin.com • Have your most recent resume • Company names, dates, education • Summary of experiences gained • A professional headshot, or recognizable photo • Don’t be too casual with this photo, this is a professional social network – NOT Facebook Joining LinkedIn
  • 8. Questions to Answer • Why are you interested in social media? • What do you want to accomplish with LinkedIn? • What is your value proposition? • How is it used in the industry? • How much time do you have? • How does it fit with your plan?
  • 9. Completing Your Profile • Current Position and last two positions (minimum) • Educational Background • Profile Summary - Short paragraph about yourself with professional aspirations (keywords) • Professional Profile Photo (headshot) • Specialties – Helps with endorsements • At least 3 LinkedIn Recommendations
  • 10. Connections are Key
  • 11. Finding Connections • Search for contacts • Import e-mail address book • Invite people to connect • Start with your communities • Introduce yourself to other professionals
  • 12. Share Your LinkedIn URL • Include your LinkedIn presence on all professional materials. • Reach out to your clients in a professional way. • Edit your URL to make it easy to remember!
  • 13. Your LinkedIn Toolbox
  • 14. LinkedIn Mobile
  • 15. Share On LinkedIn Button
  • 16. Status Updates • What do you share? – Latest projects or events – Your latest specials, deals, or news – Tips for your customers/support info – Links to your business online: • Facebook page • Twitter account • Website
  • 17. What is Good Content • Educates • Informs • Entertains • Provides value • Builds trust • Creates relationships • Sells last
  • 18. How to Spread Content • Video • Images, pictures, etc. • Articles • Infographics • eBooks/White Papers • Webinars • Podcasts • Coupons/discounts/special offers
  • 19. Company Profiles • Follow other companies – local, industry, or partners. • Search for local companies who are already set up on LinkedIn. • Set-up your own company profile – only one person needs to do this! • Get your employees who are active on LinkedIn involved with the company profile.
  • 20. Setting Up Company Profiles • Read the directions • Use your work email • You do NOT want to attach a personal email to the Company Profile • Shrink your logo – 100 x 60 pixels • Pick the BEST company type and be honest about the size!
  • 21. Don’t Forget… • Keywords, Keywords, Keywords! – Company specialties are really important • Discuss the company description with your owner and fellow employees. • No essays! Be direct, professional, and simple. It’s a first impression, so make it count!
  • 22. Don’t Give Up • Don’t just create a profile and walkaway • Get involved with group conversations, actively add contacts, and respond to messages. • Seek out those who would recommend you, too! • Update your LinkedIn Status – share your professional news!
  • 23. ASBTDC Is Here to Help! UALR College of Business Donald W. Reynolds Center for Business and Economic Development www.asbtdc.org 501.683.7700