Introduction to Social Media

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Introduction to Social Media

  1. 1. Introduction to Social Media Presented by the Arkansas Small Business and Technology Development Center © ASBTDC 2012 All Rights Reserved
  2. 2. What is Social Media? ANY media sent out through social interaction that is created to be shared FREELY among community. Can be: • User-created video • Audio • Text • Multimedia That is SHARED in a SOCIAL environment.© ASBTDC 2012 All Rights Reserved
  3. 3. Why Social Media? Customers Seeking Information Two-way Communication Way to Learn Customers’ Needs/Wants Read Comments Content Distribution Competition© ASBTDC 2012 All Rights Reserved
  4. 4. Join the Revolution© ASBTDC 2012 All Rights Reserved
  5. 5. What You Are Missing Brand Loyalty Competitive Edge Customer Opinion of Your Business Legitimacy © ASBTDC 2012 All Rights Reserved
  6. 6. Major Players Facebook Twitter LinkedIn Pinterest YouTube Google+ © ASBTDC 2012 All Rights Reserved
  7. 7. What is Facebook? Social Media  Social Networking Inbound Marketing  How does this differ from traditional marketing? Why is it important? © ASBTDC 2012 All Rights Reserved
  8. 8. Why Facebook? Look at the statistics  1.06 Billion Active Users  Users upload 70 pieces of content a month on average  Over 1.5 million local business have active Pages  More than 20 million people become fans of Pages each day! Leveling the playing field  Anything you can do I can do too! © ASBTDC 2012 All Rights Reserved
  9. 9. Facebook Evolution© ASBTDC 2012 All Rights Reserved
  10. 10. Facebook Terminology Profiles and Pages  Insights Friends and Fans  News Feed Administrators  Tabs Applications  Tag Groups  Timeline © ASBTDC 2012 All Rights Reserved
  11. 11. How does it work? Business Cocktail Party  Meet people and start conversations  Answer Questions  Ask Questions  Enlighten © ASBTDC 2012 All Rights Reserved
  12. 12. Facebook Profiles and Pages Profiles  For people  One Administrator  Requires mutual acceptance  Allows privacy settings Pages  For businesses and organizations  Multiple Administrators  Features Fans – No mutual acceptance  Pages are Public © ASBTDC 2012 All Rights Reserved
  13. 13. Setting Up: Facebook What to include…  Cover & Profile Photos  About Box  Privacy Settings  Views & Apps © ASBTDC 2012 All Rights Reserved
  14. 14. © ASBTDC 2012 All Rights Reserved
  15. 15. What is Twitter?• Microblog: 140 characters• 34.3 million in U.S.• Fastest Growing Segment: Ages 35-49• B2B Heavy Users © ASBTDC 2012 All Rights Reserved
  16. 16. Why Twitter? 140,000,000+ Active users 340,000,000 Tweets per day 180 million unique visitors per month 300,000 new users per day 600 million search queries per day 37% use their phone to tweet © ASBTDC 2012 All Rights Reserved
  17. 17. Twitter Terminology Tweet - an individual message limited to 140 characters (can also be used as a verb) Follow – to subscribe to somebody else’s messages Direct Message (DM) - a private message to a fellow Tweeter ("DM @joesmith234 what is your order number?“) Retweet (RT) - repost a valuable message from someone else and give them credit (RT@username) Trending topics - the most popular terms on Twitter at any given moment © ASBTDC 2012 All Rights Reserved
  18. 18. How does it work? 140 characters Messages are:  Public  Indexed  Rank very well PC & Mobile Phone (Remember, 37% use their phone) © ASBTDC 2012 All Rights Reserved
  19. 19. What’s in it for them? Users enjoy connecting with businesses to:  Discuss their experiences, good or bad  Give an opinion about new products  Discuss upcoming product ideas  Gain access to exclusive offers  Receive customer service © ASBTDC 2012 All Rights Reserved
  20. 20. Setting Up: Twitter Create an account  Use a recognizable name  Fill out profile completely before connecting  Change default logo & background  Find your contacts  Brand yourself  1 line bio  Website address  Actual location  Use a picture or a company logo © ASBTDC 2012 All Rights Reserved
  21. 21. © ASBTDC 2012 All Rights Reserved
  22. 22. What is LinkedIn? Professional Social Networking More B2B 161 Million+ Users Over 200 Countries & Territories 2 Million+ Company Pages © ASBTDC 2012 All Rights Reserved
  23. 23. Why LinkedIn? Company Reach Product Awareness Search Engine Optimization Lead Generation © ASBTDC 2012 All Rights Reserved
  24. 24. Setting Up: LinkedIn Overview Page Cover Image Company Updates Summary Careers Page Products Page Mobile App © ASBTDC 2012 All Rights Reserved
  25. 25. © ASBTDC 2012 All Rights Reserved
  26. 26. What is Pinterest? Social network Online pinboard for organizing visually appealing content Visually share, curate, and discover new interests Post or “pin” images or videos to boards © ASBTDC 2012 All Rights Reserved
  27. 27. Why Pinterest?• TRAFFIC!• 260 million monthly visitors• Facebook App boasts over 2 million daily average users © ASBTDC 2012 All Rights Reserved
  28. 28. Setting Up: Pinterest• Convert Personal Account into a Business Account• Verify & Integrate Your Website• Add Buttons & Widgets• Resources & Documentation• Capture Interest & Followers• Measure Your Growth• Nurture Leads © ASBTDC 2012 All Rights Reserved
  29. 29. Getting Started Set Goals Determine Target Audience Choose Appropriate Tools for Strategy Consistent Message Honesty Content Development Act Human Measurement & ROI © ASBTDC 2012 All Rights Reserved
  30. 30. Contact Information Maradyth McKenzie 501.683.7700 mgmckenzie@ualr.edu Facebook.com/ASBTDC Twitter.com/ASBTDC Twitter.com/mgeorgia7© ASBTDC 2012 All Rights Reserved

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